کد مقاله کد نشریه سال انتشار مقاله انگلیسی ترجمه فارسی نسخه تمام متن
1095833 952582 2016 6 صفحه PDF ندارد دانلود رایگان
عنوان انگلیسی مقاله
Exploring the design criteria of website interfaces for gender
ترجمه فارسی عنوان
بررسی معیارهای طراحی رابط های وب سایت برای جنسیت
کلمات کلیدی
جنسیت؛ رابط وب سایت؛ قابلیت استفاده
Gender; Website interfaces; Usability
موضوعات مرتبط
مهندسی و علوم پایه سایر رشته های مهندسی مهندسی صنعتی و تولید
چکیده انگلیسی


• This study investigated the website interface design criteria for gender.
• The results showed gender differences of website interface design criteria.
• The results may serve as a useful reference for website designers.

The interface is the major channel through which users to navigate a website to find information matching their needs; nevertheless, gender-specific preferences for websites interface design have not been sufficiently explored or evaluated based on comprehensive and systematic approaches in past research. This study investigated the website interface design criteria for users of different genders based on usability principles. Undergraduate and graduate students in Taiwan were selected as the target sample. A total of 236 valid questionnaires were analyzed. The results showed significant gender differences in scaling of the importance of website interface design criteria. The three most important website interface design criteria for males were compatibility, minimal action, and flexibility, whereas the three most important design criteria for females were compatibility, learnability, and user guidance. This paper discusses the possible explanations for the gender differences and their implications for website design.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: International Journal of Industrial Ergonomics - Volume 53, May 2016, Pages 306–311
نویسندگان
, ,