Application of analytic network process and two-dimensional matrix evaluating decision for design strategy

• We used ANP and two-dimensional matrix as the analysis.
• It discusses the usage situation and effect of design strategy.
• It also proposes improvement directions for design strategies.
• The method is applied to the improvement of design strategy.

With the intense competition of global market and the rapid technological advancement, the new product development becomes increasingly complicated, and relatively, designers face massive information that requires further integration. Design managers need an effective mechanism to understand the influence of design strategy application. Therefore, this study aims to use Analytic Network Process (ANP) and a two-dimensional matrix as the analysis tools, and discusses the usage situation and effect of design strategy, according to conformance quality and design quality. It also proposes improvement directions for design strategies. Based on the ANP results show that the order of top three items in design strategy are strengthening of market information collection and response capability (0.139), improvement of product quality level (0.135), and easy fabrication and maintenance (0.112). In addition, the ANP and the two-dimensional matrix model verified the use effect and improvement direction of design strategy. The ten design strategies can be classified into matured strategy, longitudinal improvement strategy, lateral improvement strategy, and two-way improvement strategy. The findings of this study can be provided to managers for reference in design strategy improvement.