کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
139776 162518 2010 7 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Transparency laws and interactive public relations: An analysis of Latin American government Web sites
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
Transparency laws and interactive public relations: An analysis of Latin American government Web sites
چکیده انگلیسی

A content analysis of 50 Latin American government Web sites was conducted to assess whether new transparency laws in the hemisphere impacted the interactivity, usability, technological expertise, and national symbolism manifest on the sites. Web sites were found to be generally usable but limited in interactivity. There was no difference in Web site interactivity between countries with transparency laws and those without them, but countries with laws used more visual symbols aimed at national branding. The article offers a model of Web site features for public relations practitioners interested in increasing the sophistication, usability, and interactivity of their sites in order to improve relationship building with stakeholders.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Public Relations Review - Volume 36, Issue 2, June 2010, Pages 120–126
نویسندگان
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