The information needs and labelling preferences of food allergic consumers: the views of stakeholders regarding information scenarios

The information provision to food allergic consumers might be improved if new information and communication technologies were used to optimise traceability of potentially allergenic ingredients. Eight different information scenarios were developed, and their feasibility of application in European food chains discussed with different interested food chain actors in five European countries. The standardised label was chosen as a first preferred scenario, although participants were also positive about the feasibility of introducing novel ICT approaches to traceability and information delivery. Concerns were raised about accountability, upkeep of food allergy data bases, and the additional costs for the services to the food industry.