کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
350362 618442 2015 13 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Who will buy smart glasses? Empirical results of two pre-market-entry studies on the role of personality in individual awareness and intended adoption of Google Glass wearables
ترجمه فارسی عنوان
چه کسی خواهد شد عینک هوشمند خرید نتایج تجربی دو مطالعه از پیش برای ورود به بازار در نقش شخصیت در آگاهی فردی و پذیرش در نظر گرفته شده از عینک هوشمند گوگل
کلمات کلیدی
واقعیت افزوده؛ عینک های هوشمند؛ عینک گوگل؛ شخصیت؛ پوشیدنی؛ تصویب رسانه های جدید
موضوعات مرتبط
مهندسی و علوم پایه مهندسی کامپیوتر نرم افزارهای علوم کامپیوتر
چکیده انگلیسی


• We introduce smart glasses to the consumer literature.
• We investigate the direct and moderating role of personality.
• We show that personality plays a significant role smart glass use (intention).
• We provide pre-market entry knowledge about smart glasses.

Recent market studies reveal that augmented reality (AR) devices, such as smart glasses, will substantially influence the media landscape. Yet, little is known about the intended adoption of smart glasses, particularly: Who are the early adopters of such wearables? We contribute to the growing body of research that investigates the role of personality in predicting media usage by analyzing smart glasses, such as Google Glass or Microsoft Hololens. First, we integrate AR devices into the current evolution of media and technologies. Then, we draw on the Big Five Model of human personality and present the results from two studies that investigate the direct and moderating effects of human personality on the awareness and innovation adoption of smart glasses. Our results show that open and emotionally stable consumers tend to be more aware of Google Glass. Consumers who perceive the potential for high functional benefits and social conformity of smart glasses are more likely to adopt such wearables. The strength of these effects is moderated by consumers’ individual personality, particularly by their levels of openness to experience, extraversion and neuroticism. This article concludes with a discussion of theoretical and managerial implications for research on technology adoption, and with suggestions for avenues for future research.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Computers in Human Behavior - Volume 49, August 2015, Pages 635–647
نویسندگان
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