Attachment style, social skills, and Facebook use amongst adults

Research suggests that online communication may benefit those high in social anxiety. The current study examined Facebook use from the perspective of adult attachment theory, exploring relationships between attachment anxiety and avoidance and Facebook use. Social skills have been found to be related to attachment style and internet use thus we also examined the role of these skills. A diverse sample of adult participants (N = 617; 50.1% female) completed a self report questionnaire measuring attachment dimensions, social skills, and Facebook use and experience. In line with predictions grounded in attachment theory, we found that individuals with high attachment anxiety used Facebook more frequently, were more likely to use it when feeling negative emotions and were more concerned about how others perceived them on Facebook. High attachment avoidance was related to less Facebook use, less openness and less positive attitudes towards Facebook. These relationships remained when social skills were controlled. These results suggest that Facebook may serve attachment functions and provide a basis for understanding how online communication may be related to attachment styles.

• Attachment styles were related to Facebook usage independent of social skills.
• Attachment anxiety related to more Facebook use and higher evaluation concern.
• High anxiety users were more likely to use Facebook when in a negative mood.
• Attachment avoidance was related to less Facebook use and less openness on the site.
• Facebook may serve attachment functions.