کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
369751 1436565 2015 7 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
A joint venturing of single supplier and single retailer under variable price, promotional effort and service level
ترجمه فارسی عنوان
جسارت مشترک تنها منبع و تک خرده زیر قیمت متغیر، تلاش های تبلیغاتی و سطح خدمات
کلمات کلیدی
زنجیره تامین دو پله؛ قیمت گذاری؛ مشکل روزنامه فروش؛ تقاضا نامشخص
موضوعات مرتبط
علوم انسانی و اجتماعی علوم انسانی و هنر هنر و علوم انسانی (عمومی)
چکیده انگلیسی

This paper analyses a two-echelon supply chain composed of one supplier and one retailer. The market demand is assumed to be uncertain and considered to be retail price dependent and dependent on the supplier's service level and on the retailer's promotional effort. The unsold items at the retailer are repurchased by the supplier at a price less than the sales prices. Conversely, the retailer encounters shortages because the demand is naturally uncertain. The optimal order quantity, selling price, promotional effort and service level are evaluated analytically as well as numerically for single period news-vendor-type demand patterns. The profit functions of the supplier and the retailer are analysed and compared in accordance with Stakelberg and integrated approaches. Computational results show that an integrated system is always beneficial for the members of the chain.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Pacific Science Review B: Humanities and Social Sciences - Volume 1, Issue 1, January 2015, Pages 8–14
نویسندگان
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