کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
379544 659483 2016 11 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Exploring the sequential usage patterns of mobile Internet services based on Markov models
ترجمه فارسی عنوان
بررسی الگوهای استفاده پی در پی از خدمات اینترنت تلفن همراه بر اساس مدل مارکوف
کلمات کلیدی
موضوعات مرتبط
مهندسی و علوم پایه مهندسی کامپیوتر هوش مصنوعی
چکیده انگلیسی


• We model users’ mobile online behavior based on a multi-state Markov model.
• We model users’ mobile online behavior based on a hidden Markov model.
• Typical sequential patterns of mobile online behavior are discovered and analyzed.
• Some managerial implications are provided through behavior pattern analysis.

Mobile Internet has developed rapidly, and various types of mobile Internet services have changed people’s lifestyles profoundly. Consequently, there is a broad market for mobile Internet service providers. To provide better service and attract users, service providers must understand their users’ behavior patterns. This study proposes a framework to model users’ mobile online behavior based on a multi-state model and a hidden Markov model; this study also extracts typical sequential behavior patterns through clustering methods. The results of the experiments display several characteristic behavior patterns that can guide service providers in application designing, operating, and marketing.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Electronic Commerce Research and Applications - Volume 17, May–June 2016, Pages 1–11
نویسندگان
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