کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
464361 697332 2015 14 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Use and gratifications of mobile SNSs: Facebook and KakaoTalk in Korea
ترجمه فارسی عنوان
استفاده و لذت از SNSs تلفن همراه: فیس بوک و KakaoTalk در کره
کلمات کلیدی
سایتهای شبکه اجتماعی موبایل؛ راحتی موبایل؛ لذت به دست آمده؛ لذت ـ فرصت
موضوعات مرتبط
مهندسی و علوم پایه مهندسی کامپیوتر شبکه های کامپیوتری و ارتباطات
چکیده انگلیسی


• We examine gratifications-obtained and gratification-opportunities of mobile SNSs.
• We conduct an exploratory comparison between Facebook and KakaoTalk in Korea.
• Hedonic, integrative, and mobile convenience were found to affect attitude.
• Social interactive gratification affects other gratifications-obtained.
• Mobile convenience affects all other gratifications.

Mobile instant messengers, which are types of social networking sites (SNSs), have become popular among smartphone users. This trend prompts Internet-based SNSs to join this wave by launching mobile versions of their applications. The business model of both mobile SNSs is based on advertisements where continuous use of the service represents higher profits. Founded on the theory of uses and gratifications, this research attempts to identify gratifications driving mobile SNSs use. Gratifications were divided into “obtained” – cognitive, hedonic, integrative, social interactive – and “opportunities” – mobile convenience. We collected responses from 330 KakaoTalk and 311 Facebook users. The results shed light on the effect of hedonic, integrative, and mobile convenience in forming attitude. Social interactive gratification exerted a significant effect on all other gratifications-obtained variables whereas mobile convenience had a significant impact on all other gratifications. An exploratory comparison between KakaoTalk and Facebook was performed, and academic and managerial implications were discussed.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Telematics and Informatics - Volume 32, Issue 3, August 2015, Pages 425–438
نویسندگان
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