کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
481969 | 1446123 | 2010 | 7 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Modeling latent sources in call center arrival data
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کلمات کلیدی
موضوعات مرتبط
مهندسی و علوم پایه
مهندسی کامپیوتر
علوم کامپیوتر (عمومی)
پیش نمایش صفحه اول مقاله
چکیده انگلیسی
In this paper, we discuss issues that arise in the analysis of call center arrivals that are mostly linked to individual ads. More specifically, we consider the case where there is no complete linkage between the calls and the advertisements that led to the calls. The ability to model and infer such latent call arrival sources is important from a marketing as well as an operations point of view since knowledge of the linkage improves forecasting performance of the model. We pose this as a missing data problem and develop a data augmentation algorithm for the Bayesian analysis. We implement the proposed algorithm to simulated and actual call center arrival data and discuss its performance.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: European Journal of Operational Research - Volume 204, Issue 3, 1 August 2010, Pages 597–603
Journal: European Journal of Operational Research - Volume 204, Issue 3, 1 August 2010, Pages 597–603
نویسندگان
Joshua Landon, Fabrizio Ruggeri, Refik Soyer, M. Murat Tarimcilar,