Modeling the Perceptual Response from Effects Oriented Web Components Towards Lower Intrusiveness

The design of web applications includes the use of components that attempt to increase influence on target audience to achieve expected results in the form of interactions. In this area, conflicts between user experience and business goals are observed, especially when primary tasks within a website are negatively affected by intrusive marketing messages. The proposed in this paper approach based on perceptual experiments is related to modeling the structure of interactive objects and building an inference model, with the main purpose being to determine the response from web users using different levels of influence. The obtained results, compared with online responses from an actual campaign, provide the possibility to adopt compromise solutions through designing Internet applications with an expected outcome and minimizing negative responses without interfering with user experience.