کد مقاله کد نشریه سال انتشار مقاله انگلیسی ترجمه فارسی نسخه تمام متن
4968639 1449671 2017 12 صفحه PDF سفارش دهید دانلود کنید
عنوان انگلیسی مقاله ISI
Tweeting Transit: An examination of social media strategies for transport information management during a large event
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موضوعات مرتبط
مهندسی و علوم پایه مهندسی کامپیوتر نرم افزارهای علوم کامپیوتر
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Tweeting Transit: An examination of social media strategies for transport information management during a large event
چکیده انگلیسی


- Examination of co-ordination of social media practices during a large event.
- Analysis of Twitter data related to communication of transport context.
- A case study of the 2014 Glasgow Commonwealth Games is used for exploration.

Social media platforms are seeing increasing adoption by public transport agencies, as they provide a cost-effective, reliable, and timely mechanism for sharing information with passengers and other travellers. In this paper, we use a case study of the @GamesTravel2014 Twitter account to evaluate how this social media platform was used over the course of the 2014 Commonwealth Games in Glasgow, Scotland to provide and share transport-related information and respond to information requests. The case study provides an exemplar for the public co-ordination of information from multiple partners in a complex environment during a time of transport disruption. We evaluate both the structure and intent of the @GamesTravel2014 social media strategy via interviews with involved parties and an analysis of Tweets related to the account. Findings indicate the potential for future applications of social media by transport operators and authorities in producing a more effective network of communication with passengers.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Transportation Research Part C: Emerging Technologies - Volume 77, April 2017, Pages 421-432
نویسندگان
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