کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
5034225 1471566 2017 19 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
The marketplace of ideology: “Elective affinities” in political psychology and their implications for consumer behavior
ترجمه فارسی عنوان
بازار ایدئولوژی: "وابستگی های انتخابی" در روانشناسی سیاسی و پیامدهای آن بر رفتار مصرف کننده
کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
چکیده انگلیسی

An abundance of research in political psychology demonstrates that leftists and rightists (or liberals and conservatives) diverge from one another in terms of: (a) personality characteristics; (b) cognitive processing styles; (c) motivational interests and concerns; (d) the prioritization of personal values; and (e) neurological structures and physiological functions. In this article, I summarize these findings and discuss some of their implications for persuasion, framing, and advertising; consumer choice, judgment, decision-making, and behavior; and customer satisfaction/dissatisfaction and politically motivated boycotts. I conclude that the theory and practice of consumer psychology will be enriched by taking into account ideological asymmetries and the ways in which human behavior both reflects and gives rise to left-right divergence in political orientation-not only in terms of beliefs, opinions, and values but also in terms of underlying psychological processes.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Consumer Psychology - Volume 27, Issue 4, October 2017, Pages 502-520
نویسندگان
,