کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
5078803 1477509 2018 35 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Optimal bundling under imperfect competition
ترجمه فارسی عنوان
بسته شدن بهینه تحت رقابت ناقص
موضوعات مرتبط
مهندسی و علوم پایه سایر رشته های مهندسی مهندسی صنعتی و تولید
چکیده انگلیسی
This paper examines the profitability of bundling for a two-product seller of differentiated products facing competition from a one-product rival. In the presence of imperfect competition, Pure Bundling emerges as the optimal pricing strategy. Other than ensuring the monopoly product can only be purchased in a bundle, Pure Bundling's additional advantages stand in its ability to (i) prevent consumers from forming their own bundle using the single-product seller's product, (ii) reduce aggressiveness in pricing and (iii) smooth over the variation in valuations consumers have for the two types of products. However, the profit maximizing strategy is not welfare maximizing: consumers are best off when all products are available a la carte only, the competitor maximizes profits under Mixed Bundling, and total welfare would be highest if the two-product supplier were to offer only the monopoly product a la carte.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: International Journal of Production Economics - Volume 195, January 2018, Pages 45-53
نویسندگان
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