Supply chain management for servitised products: A multi-industry case study

Manufacturers are combining products and services to provide greater value to the customer and to facilitate longer more profitable relationships. Organisations that pursue this route are following a strategy of servitisation, which requires the effective management of supply chains. Using a framework developed from the extant literature, case studies were conducted to explore the challenges and opportunities that face the supply chain management function within organisations that are pursuing a servitisation strategy. The case studies indicate that servitised supply chains are different to their production counterparts and need to be more responsive, relying on real-time information.