کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
5105843 | 1481258 | 2017 | 10 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Do we have a car for you? Encouraging the uptake of electric vehicles at point of sale
ترجمه فارسی عنوان
آیا ما یک ماشین برای شما داریم؟ تشویق جذب وسایل نقلیه الکتریکی در نقطه فروش
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کلمات کلیدی
رفتار مصرف کننده، موانع تصویب، وسایل نقلیه الکتریکی، خرید اسرار آمیز،
موضوعات مرتبط
مهندسی و علوم پایه
مهندسی انرژی
مهندسی انرژی و فناوری های برق
چکیده انگلیسی
This study investigates shopping experiences at dealerships selling electric vehicles (EVs) in Ontario, Canada. In 2014, twenty mystery shoppers were trained and sent into 24 EV-certified dealerships (with a total of 95 shopping experiences) to observe the sales approach towards EVs. Results show that a common barrier for shoppers is the unavailability of EVs at the dealership - including a lack of EV models on site to view or test-drive as well as a three- to four-month waiting period to receive the vehicle once ordered. A multiple regression model was developed to explore which factors influence the likelihood of deciding to purchase an EV. Findings suggest that, controlling for brand, the key success factors are a salesperson's positive attitude and the availability of an EV on site. It is important for future policy makers to acknowledge the influential role of market intermediaries, such as dealerships, in the adoption of EVs. The research findings demonstrate a potential for government agencies to work with dealerships and/or salespeople to improve EV uptake by encouraging the presence of floor models and vehicles for test-driving on site, and by increasing the accuracy of information being provided to customers.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Energy Policy - Volume 100, January 2017, Pages 79-88
Journal: Energy Policy - Volume 100, January 2017, Pages 79-88
نویسندگان
Lindsay Matthews, Jennifer Lynes, Manuel Riemer, Tania Del Matto, Nicholas Cloet,