An fMRI investigation of the effects of culture on evaluations of stigmatized individuals

Certain groups (e.g., women, older adults, and the economically disadvantaged) are universally stigmatized. Numerous studies, however, have identified cross-cultural differences in the attitudes expressed toward stigmatized groups. These differences may potentially be due to existing cross-cultural dissimilarities in social status for some groups. The current study used fMRI to examine whether Chinese and Caucasian-American participants engage the same cognitive and affective mechanisms when perceiving stigmatized individuals with similarly low social status in both cultures (homeless individuals), but different cognitive and/or affective processes when evaluating stigmatized individuals whose status differs across cultures (older adults). Using a social neuroscience approach can provide unique insight into this question because the neural regions involved in cognitive and affective evaluations of stigmatized individuals have been well characterized. Results revealed that Chinese participants and Caucasian-American participants engaged similar patterns of negative affective processing associated with disgust (left anterior insula) when evaluating homeless individuals. Moreover, self-reported negative explicit attitudes toward homeless individuals were associated with increased activity in the insula. However, Chinese participants and Caucasian-American participants engaged increased activity in neural regions associated with status (ventral striatum) when they evaluated older adults. Moreover, self-reported attitudes toward older adults and ventral striatal activity were correlated with the extent to which participants reported being affiliated with their respective cultural traditions.