Evaluation of the effectiveness of accident information on freeway changeable message signs: A comparison of empirical methodologies

In this paper, we study the effectiveness of accident messages that are displayed on freeway changeable message signs (CMS). Motivated by the lack of empirical studies and the mixed results reported in the limited empirical studies, this paper focuses on the comparison of different aggregate analysis methodologies and their corresponding results, using the same empirical data set. We have two major findings. First, we find that the CMS accident messages do not seem to have any significant immediate effect on driver diversion based on our empirical data. Visible congestion, on the other hand, seems to be an important factor for driver diversion. Second, we show how the conclusion could have been if wrong methodologies were to be adopted. Methods that rely on correlation alone but not the timing of events (what we call correlation method) yield high correlation between CMS accident messages and driver diversion, which is typically and incorrectly interpreted as CMS accident messages being effective.