کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
6950151 1451424 2018 16 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Aligning with new digital strategy: A dynamic capabilities approach
ترجمه فارسی عنوان
سازگاری با استراتژی دیجیتال جدید: رویکرد قابلیت های پویا
موضوعات مرتبط
مهندسی و علوم پایه مهندسی کامپیوتر سیستم های اطلاعاتی
چکیده انگلیسی
Prior IS research has not fully addressed the aligning process in the highly dynamic context of digital strategy. To address this gap, we conduct a longitudinal analysis of a B2B company's journey to enact its B2C digital strategy, using the dynamic capabilities approach. We found that as an organization shifts towards a digital strategy, misalignments between the emergent strategy and resources give rise to tension. Our study resulted in the development of an aligning process model that is comprised of three phases (exploratory, building, and extending) and generalizable organizational aligning actions that form the organization's sensing, seizing, and transforming capacities. These aligning actions iteratively reconfigured organizational resources and refined strategy in order to respond to both changes in the environment and internal tensions. We also recognized that there are challenges to alignment, and conceptualized them as paradoxical tensions. This provided insights as to how such tensions are triggered and how they can be addressed. Finally, by applying the dynamic capabilities approach to aligning, we also show that alignment is not separate from such capabilities, but that aligning is enacted through the sensing, seizing and transforming capacities and their attendant aligning actions.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: The Journal of Strategic Information Systems - Volume 27, Issue 1, March 2018, Pages 43-58
نویسندگان
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