کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
882065 911915 2015 13 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Dual payoff scenario warnings on credit card statements elicit suboptimal payoff decisions
ترجمه فارسی عنوان
هشدارهای سناریوی بازپرداخت دوگانه بر روی اظهارات کارت اعتباری، تصمیمات مربوط به بازپرداختهای غیرمتعارفی را به دست می دهد
کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
چکیده انگلیسی

U.S. Federal regulation from 2009 requires credit card companies to convey information regarding payoff scenarios, i.e., details such as total amount paid and time to pay off when only a minimum payment is made (over time). Across seven studies, the present research shows that consumers who were given a dual payoff scenario (i.e., how much is paid in total based on the minimum payment and also based on a 3-year payoff window) on credit card statements recommended lower payments than those given a single payoff scenario (when the 3-year payment amount was less than what they would have paid otherwise), and were less likely to pay off the balance in full. The effect is driven by a tendency of consumers to infer that the 3-year payment amount is the most appropriate. The dual-scenario effect is minimized by an intervention that draws attention away from the 3-year payment amount. Theoretical and public policy implications are considered.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Consumer Psychology - Volume 25, Issue 1, January 2015, Pages 15–27
نویسندگان
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