Keywords: D83; L15; M37; Informative advertising; Persuasive advertising; Search costs; Social welfare;
مقالات ISI ترجمه شده
مقالات ISI (ترجمه نشده)
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در صورتی که به ترجمه آماده هر یک از مقالات زیر نیاز داشته باشید، می توانید سفارش دهید تا مترجمان با تجربه این مجموعه در اسرع وقت آن را برای شما ترجمه نمایند.
Keywords: C73; M37; P16; Momentum; Differential games; Advertising games; Political campaigns;
Keywords: Advertising; Broadcasting; Media; Two-sided markets; Consumer welfare; L13; L14; L82; M37; D62;
Keywords: Franchise regulation; Non-price competition; Automobile retailing; Vertical relationships; L13; L62; M37;
Keywords: D21; D22; M37; Advertising; Market structure; Performance; Hotelling;
Keywords: Advertising; Stock market; Dual process; Financial institutions; Risk; G02; G20; M37; O51;
Keywords: Signal jamming; Informative advertising; Price competition; D11; L1; M37;
Keywords: D83; D85; M37; O33; Targeting; Diffusion; Imitation; Local interactions;
Keywords: Electricity; Real options; Vertical integration; Investments; Market structure; Market power; D81; G11; L1; L94; M37;
Keywords: C63; C88; D44; D47; L86; M37; Computational mechanism analysis; Position auctions; Sponsored search; Compact game representations;
Keywords: I12; I18; M37; M38; Vitamins; Advertising; Consumer behavior;
Keywords: G39; G21; M37; Limited attention; Small business; Debt financing; Advertising;
Keywords: D21; D43; D83; M37; Search; Advertising; Welfare;
Keywords: M31; M37; Private labels; Store brands; Brand equity; In-store communication; Distribution;
Keywords: Informative advertising; Information disclosure; Tune-ins; Sampling; D83; L13; M37;
Keywords: Local food specialities; Mountain regions; Tourism; Market-expanding effect; Business-stealing effect; Multivariate probit model; L83; M31; M37; Q13;
Keywords: L11; L82; M31; M37; Vertical relations; Advertising; Media economics;
Keywords: C61; D42; M37; Dynamic pricing and advertising; Optimal stochastic control; Time-dependent demand elasticities; Structural properties;
Keywords: C61; D42; M37; Dynamic pricing and advertising; Optimal stochastic and deterministic control; Inventory holding costs; Finite horizon; Feedback heuristics;
Keywords: D43; D82; L11; L13; M37; Signaling; Loss leader; Advertising; Upgrades;
Keywords: M31; M37; L66; L81Product labeling; Random coefficient models; Ecological products; Experimental economics
Keywords: D11; H23; M31; M37; Q58; Endogenous preferences; Environmental externalities; Information externalities; Marketing; Pollution; Norms; Status seeking;
Keywords: L13; L15; M37; Q58; Advertising; Minimum quality standards; Misinformation; Vertical differentiation;
Keywords: L11; L13; D43; M37; Price discrimination; Informative advertising; Mixed pricing;
Keywords: H25; M37; R10; Advertising; Advertising tax; Advertising and prices;
Keywords: L12; L13; M37; Commercial software; Adware; Advertising; Display ads; Privacy;
Keywords: C72; D72; D74; L41; L23; M37; Rent-seeking; Conflict; Tournaments; Litigation; Advertising;
Keywords: G30; G32; M37; Advertising; Visibility; Corporate bonds; Credit spreads; Liquidity;
Keywords: D12; D21; I11; L51; L65; M37; Direct-to-consumer advertising; Physician advertising; Prescription drugs; Structural model; Welfare;
Keywords: C61; D42; M37; Dynamic advertising and pricing; Optimal deterministic and stochastic control; Dorfman-Steiner identity; Constant demand elasticities;
Keywords: Informative advertising; Opt-in advertising; Nuisance costs; Privacy; L13; L59; M37;
Keywords: Competitive price discrimination; Customer recognition; Informative advertising; Retargeting strategies; Welfare; D43; L40; M37;
Keywords: Consumer attention; Information; Digitization; Recorded music; L82; M37; D83;
Piracy and box office movie revenues: Evidence from Megaupload
Keywords: Piracy; Movie Revenues; Megaupload; Natural Experiment; L82; M37; D83;
Optimal provision of information about consumption choices in the presence of a cognitive constraint
Keywords: D83; L15; L51; M37; Information provision; Cognitive constraint; Consumption choice;
Inverted-U aggregate investment curves in a dynamic game of advertising
Keywords: C73; L13; M37; Goodwill; Oligopoly; Advertising; Differential games;
Media competition enhances new-product entry: On the market for fake observations
Keywords: Advertising; Media; Availability heuristic; Network externalities; D03; L82; M37; L12;
Bayes-Nash equilibria of the generalized second-price auction
Keywords: D44; C78; L86; M37; Generalized second-price auction; Bayes-Nash equilibrium; Position auctions; Sponsored search; Click-through rates;
Information content of advertising: Empirical evidence from the OTC analgesic industry
Keywords: L13; M37; L65; Information content; Advertising; Information-persuasion tradeoff; Content analysis;
Las series audiovisuales como herramienta promocional de un destino turístico: el caso de España
Keywords: M31; M37; L83M31; M37; L83Audiovisual; Turismo; Promoción; Series de ficción; Destino; España; EspectadorAudiovisual; Tourism; Promotion; Fiction series; Destination; Spain; Viewer
Non-comparative versus comparative advertising of quality
Keywords: D82; L15; M37; Quality; Advertising; Disclosure; Signaling;
Identifying critical mass in the global cellular telephony market
Keywords: C53; L14; M37; Critical mass; Network effects; Technology diffusion; Cellular telephony;
What happens in acquisitions?
Keywords: G31; G32; G34; D92; M37; Acquisitions; Mergers; Advertising; Investment; Brands;
Advertising disclosures: Measuring labeling alternatives in internet search engines
Keywords: Internet advertising; Search engines; Disclosure; Regulation; Consumer protection; Survey methods; L51; L86; M37; M38; C83;
Is targeted advertising always beneficial?
Keywords: D83; L13; M37; Targeted and random advertising; Advertising cost; Spatial differentiation;
Consumer choice on ecologically efficient water heaters: Marketing strategy and policy implications in Japan
Keywords: M31; M37; M38; Ecologically efficient water heater; Heat pump; Marketing; Logit model;
Paying to remove advertisements
Keywords: D42; L15; L59; M37; Advertising; Damaged goods; Media markets; Price discrimination; Two-sided markets; Vertical differentiation;
Informative advertising in differentiated oligopoly markets
Keywords: L13; M37; Oligopoly; Product differentiation; Informative advertising;
Umbrella branding and external certification
Keywords: L14; L15; M37; D82; Umbrella branding; Certification; Signalling;
Optimal pricing and advertising policies for an entertainment event
Keywords: C61; D92; M37; Advertising; Pricing; Capacity planning; Optimal control;