Keywords: قابلیت های بازاریابی; Customer relationship management; CRM; Customer relationship performance; Information technology; Marketing capabilities; Social media technology
مقالات ISI ترجمه شده قابلیت های بازاریابی
مقالات ISI قابلیت های بازاریابی (ترجمه نشده)
مقالات زیر هنوز به فارسی ترجمه نشده اند.
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در صورتی که به ترجمه آماده هر یک از مقالات زیر نیاز داشته باشید، می توانید سفارش دهید تا مترجمان با تجربه این مجموعه در اسرع وقت آن را برای شما ترجمه نمایند.
Keywords: قابلیت های بازاریابی; Pioneering orientation; Structural embeddedness; Entry timing; Technological capabilities; Marketing capabilities;
Keywords: قابلیت های بازاریابی; Social media marketing; Dynamic capabilities; Social customer relationship management (social CRM); Marketing capabilities; Customer engagement;
Keywords: قابلیت های بازاریابی; Industry forces; Market orientation; Marketing capabilities; Business performance; PLS-SEM;
Keywords: قابلیت های بازاریابی; Competitive intensity; International new ventures; Entrepreneurial orientation; Marketing capabilities; Performance;
Keywords: قابلیت های بازاریابی; Resource-advantage theory; Marketing capabilities; Firm performance; Organisational power; Market orientation; Marketing strategy;
Keywords: قابلیت های بازاریابی; M13; L12M13; L12Orientación emprendedora; Capital social; Capacidades tecnológicas; Capacidades de marketing; Modelo teóricoEntrepreneurial orientation; Social capital; Technological capabilities; Marketing capabilities; Theoretical model
Capability configuration, ambidexterity and performance: Evidence from service outsourcing sector
Keywords: قابلیت های بازاریابی; Technological capabilities; Marketing capabilities; Capability configuration; Ambidexterity;
Marketing capabilities, positional advantage, and performance of born global firms: Contingent effect of ambidextrous innovation
Keywords: قابلیت های بازاریابی; Marketing capabilities; Competitive strategy; Positional advantage; Ambidextrous innovation; Born global firms; Asset parsimony; Export venture performance;
Marketing capabilities, institutional development, and the performance of emerging market firms: A multinational study
Keywords: قابلیت های بازاریابی; marketing capabilities; performance; institutions; economic growth; legislative systems; individualism; emerging economies
Entrepreneurial orientation and the threat of imitation: The influence of upstream and downstream capabilities
Keywords: قابلیت های بازاریابی; Entrepreneurial orientation; Imitation; Marketing capabilities; Technical capabilities; Performance; Configurational approach
International new ventures as “small multinationals”: The importance of marketing capabilities
Keywords: قابلیت های بازاریابی; International new ventures; Marketing capabilities; Entry mode; Performance
Strategic orientations, marketing capabilities and firm performance: An empirical investigation in the context of frontline managers in service organizations
Keywords: قابلیت های بازاریابی; Strategic orientations; Marketing capabilities; Performance; Frontline managers
A research note on market creation in the pharmaceutical industry
Keywords: قابلیت های بازاریابی; Market creation; Innovation; Marketing capabilities; R&D capabilities; Pharmaceutical industry
Leveraging firm-level marketing capabilities with marketing employee development
Keywords: قابلیت های بازاریابی; Marketing capabilities; Resource-based view of the firm; Complementarities; Employee development; Customer satisfaction; Performance
Marketing capabilities: Antecedents and implications for B2B SME performance
Keywords: قابلیت های بازاریابی; B2B marketing strategy; Marketing capabilities; Support capabilities; Branding; Innovation
Integrating information technology and marketing: An examination of the drivers and outcomes of e-Marketing capability
Keywords: قابلیت های بازاریابی; e-Marketing; Marketing capabilities; Customer linking; Market orientation; Information technology
Marketing capabilities and innovation-based strategies for environmental sustainability: An exploratory investigation of B2B firms
Keywords: قابلیت های بازاریابی; Marketing capabilities; Innovation; Sustainability; B2B firms
Ways to improve pioneer new ventures' performance in the ICT industry
Keywords: قابلیت های بازاریابی; Pioneering orientation; New ventures; Marketing capabilities; Low cost strategy; Moderating effect; ICT industry
Performance implications of customer-linking capabilities: Examining the complementary role of customer orientation and CRM technology
Keywords: قابلیت های بازاریابی; Customer relationship management; Customer orientation; Information technology; Marketing capabilities
An integrated marketing capability benchmarking approach to dealer performance through parametric and nonparametric analyses
Keywords: قابلیت های بازاریابی; Marketing capabilities; Benchmarking; Data envelopment analysis; Stochastic frontier analysis; Dealership network
The effects of perceived industry competitive intensity and marketing-related capabilities: Drivers of superior brand performance
Keywords: قابلیت های بازاریابی; Industry competitive intensity; Market-focused learning; Marketing capabilities; Brand performance
Do marketing capabilities consistently mediate effects of firm intangible capital on performance across institutional environments?
Keywords: قابلیت های بازاریابی; Resource-advantage theory; Marketing capabilities; Institutional economics; Importers
An investigation of marketing capabilities and upgrading performance of manufacturers in mainland China and Hong Kong
Keywords: قابلیت های بازاریابی; Manufacture upgrade; Marketing capabilities; OEM–ODM–OBM
The joint contribution of marketing and sales to the creation of superior customer value
Keywords: قابلیت های بازاریابی; Customer value; Marketing capabilities; Marketing–Sales relationship; Empirical research
Developing marketing capabilities for customer value creation through Marketing–Sales integration
Keywords: قابلیت های بازاریابی; Marketing–Sales relationships; Interdepartmental integration; Marketing capabilities; Means–end theory; Laddering