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Marketing Research Articles

Initiation, Experimentation, Implementation of innovations: The case for Radio Frequency Identification Systems
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Aligning marketing strategies throughout the supply chain to enhance performance
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Does customer information usage improve a firm's performance in business-to-business markets?
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When 3 + 3 does not equal 5 + 1—New insights into the measurement of industrial customer satisfaction
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Building customer commitment in business-to-business markets
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Customer orientation for decreasing time-to-market of new products: IT implementation as a complementary asset
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Business to business governance structure and marketing strategy
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The origins of power in buyer–seller relationships
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Drivers of satisfaction and dissatisfaction for overseas service customers: A critical incident technique approach
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Store brand proneness: Effects of perceived risks, quality and familiarity
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Personal values and mall shopping behavior: The mediating role of attitude and intention among Chinese and Thai consumers
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The effects of market orientation, technological opportunism, and e-business adoption on performance: A moderated mediation analysis
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The determinants of customer trust in buyer–seller relationships: An empirical investigation in rural India
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The effect of buyer behaviors on preferred customer status and access to supplier technological innovation: An empirical study of supplier perceptions
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Whither information security? Examining the complementarities and substitutive effects among IT and information security firms
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Knowledge creation processes as critical enablers for innovation
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Exploring IT-enabled innovation: A new paradigm?
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Client and consultant engagement in public sector IS projects
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Do suppliers' formal controls damage distributors' trust?
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Consumer responses to price discrimination: Discriminating bases, inequality status, and information disclosure timing influences
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Resource interaction in inter-organizational networks: Foundations, comparison, and a research agenda
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Resources prospectively: How actors mobilize resources in business settings
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Designerly ways of muddling through
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Key success factors for Ericsson mobile platforms using the value grid model
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How cultural distance influences entry mode choice: The contingent role of host country's governance quality
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Modeling the effect of self-efficacy on game usage and purchase behavior
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Critical events in time and space when cooperation turns into competition in business relationships
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Using actors' perceptions of network roles and positions to understand network dynamics
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Studying processes in and around networks
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Psychosocial determinants of financial planning for retirement among immigrants in Europe
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The relationship of materialism to debt and financial well-being: The case of Iceland's perceived prosperity
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Investment risk - The perspective of individual investors
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The impact of trust and changes in trust: A national comparison of individual adoptions of information and communication technologies and related phenomenon
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Explaining NFL fans' purchase intentions for revered and reviled teams: A dual-process perspective
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Brand, value and relationship equities and loyalty-intentions in the Australian supermarket industry
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Spontaneous selection: The influence of product and retailing factors on consumer impulse purchases
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Some people just want to read: The roles of age, interactivity, and perceived usefulness of print in the consumption of digital information products
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Ethnic minority consumers' responses to sales promotions in the packaged food market
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How organizational learning affects a firm's flexibility, competitive strategy, and performance
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Understanding the older shopper: A behavioural typology
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Consumer shopping value: An investigation of shopping trip value, in-store shopping value and retail format
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Consumer–retailer love and attachment: Antecedents and personality moderators
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A value-in-process analysis of relationship interactions in non-equity alliances
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Communicative skills that support value creation: A study of B2B interactions between customers and customer service representatives
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Creating superior customer value for B2B firms through supplier firm capabilities
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The interplay between outbound team strategy and market information processing in the course of ‘really new’ NPD projects
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Cooperative strategy in supply chain networks
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How Buyer-Seller Relationship Quality Influences Adaptation and Innovation by Foreign MNCs’ Subsidiaries
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How to manage strategic alliances in OEM-based industrial clusters: Network embeddedness and formal governance mechanisms
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Constructing identities in Indian networks: Discourses of marketing management in inter-organizational relationships
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The relevance of thinking-by-analogy for investors’ willingness-to-pay: An experimental study
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The role of partners for employees' recovery during the weekend
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Correlates and consequences of uncertainty in career aspirations: Gender differences among adolescents in England
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Why Do We Care What Others Pay? The Effect of Other Consumers’ Prices on Inferences of Seller (Dis)Respect and Perceptions of Deservingness Violation
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Perils of Managing the Service Profit Chain: The Role of Time Lags and Feedback Loops
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Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework
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Slipping the surly bonds: The value of autonomy in self-employment
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Defusing the risk of borrowing: The psychology of payment protection insurance decisions
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Action speaks louder than words: The effect of personal attitudes and family norms on adolescents’ pro-environmental behaviour
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Socioeconomic differences in early childhood time preferences
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Knowing what I should, doing what I want: From selfishness to inequity aversion in young children’s sharing behavior
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The ant and the grasshopper revisited: The present psychological benefits of saving and future oriented financial behaviors
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Students’ understanding of socio-economic phenomena: Conceptions about the free provision of goods and services
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A multidimensional measure of work valences
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Lifecycle effects on consumer financial product portfolios in South Africa: An exploratory analysis of four ethnic groups
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Analysing factors affecting delays in Indian construction projects
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The impact of project capabilities on project performance: Case of open source software projects
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Forecasting enterprise resource planning software effort using evolutionary support vector machine inference model
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Trust-building in construction contracting: Mechanism and expectation
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The unlearning dimension of organizational learning in construction projects
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Facilitating project management education through groups as systems
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InnoDiff: A project-based model for successful IT innovation diffusion
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How does project size affect cost estimation error? Statistical artifacts and methodological challenges
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Implementation of project strategy to improve new product development performance
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Strategic framing in the BP crisis: A semantic network analysis of associative frames
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A resource-based view of university spin-off activity: New evidence from the Spanish case
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Global marketing segmentation usefulness in the sportswear industry
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Case study on Dole's carbon-neutral fruits
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Social alliances: Business and social enterprise collaboration for social transformation
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On the relevance of Cognitive Continuum Theory and quasirationality for understanding management judgment and decision making
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The enactment of socially embedded service systems: Fear and resourcing in the London Borough of Sutton
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Interaction effects of media and message on perceived complexity, risk and trust of innovative products
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Challenging the orthodoxy of value co-creation theory: A contingent view of co-production in design-intensive business services
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Do you have a survival instinct? Leveraging genetic codes to achieve fit in hostile business environments
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The psychology of behaviorally-focused résumés on applicant selection: Are your hiring managers really hiring the ‘right’ people for the ‘right’ jobs?
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If you love something, let it go mobile: Mobile marketing and mobile social media 4x4
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Social shopping promotions from a social merchant's perspective
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Entrepreneurship and strategic thinking in business ecosystems
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Framing the Sino–US–Thai relations in the post-global economic crisis
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Metodología docente y evaluación por competencias: una experiencia en la materia Dirección de Producción
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La influencia de las políticas de responsabilidad social y la pertenencia a redes de cooperación en el capital relacional y estructural de las microempresas
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Propiedad y control en la puesta en práctica de la RSC
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Sinergias entre los atributos del producto y la familiaridad con su origen. Efectos sobre la imagen percibida
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Una aproximación a la relación entre información sobre la responsabilidad social orientada al cliente y la reputación corporativa de las entidades financieras españolas
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La investigación en recursos humanos en España de 2001 a 2010: ¿la década prodigiosa?
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Social identity and the transition to entrepreneurship: The role of group identification with workplace peers
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Moving beyond the pleasure principle: Within and between-occasion effects of employee eudaimonia within a school organizational climate context
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Work-related goal appraisals and stress during the transition from education to work
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Relations of work identity, family identity, situational demands, and sex with employee work hours
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Perceived social status and learning experiences in Social Cognitive Career Theory
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