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Marketing Research Articles

Building a strong services brand: Lessons from Mayo Clinic
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Interfirm behavior and goal alignment in relational exchanges
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Control and Performance in International Joint Ventures in Turkey
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Engaging Boards in Corporate Direction-Setting: Strategic Scorecards
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Will China’s Multinationals Succeed Globally or Regionally?
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Investing for strategic resources and its rationale: The case of outward FDI from Chinese companies
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Strategic entrepreneurship: Creating competitive advantage through streams of innovation
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Knowledge creation process in new venture strategy and performance
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Supplier diversity and supply chain management: A strategic approach
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The Making of the EU Emissions Trading Scheme:: Status, Prospects and Implications for Business
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Causes and consequences of managerial failure in rapidly changing organizations
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The supply chain implications of recycling
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The employee brand: Is yours an all-star?
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Acculturaton to the global consumer culture: Scale development and research paradigm
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A strategic risk approach to knowledge management
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Are movie theaters doomed? Do exhibitors see the big picture as theaters lose their competitive advantage?
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Organizing for disaster: Lessons from the military
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The metrics of knowledge: Mechanisms for preserving the value of managerial knowledge
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EU ETS and Investment Decisions:: The Case of the German Electricity Industry
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User manual for the QCA(GUI) package in R
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Qualitative comparative analysis, shaming, and international regime effectiveness
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The Practice of Organizational Restructuring:: From Design to Reality
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CEO stock option pay and R&D spending: a behavioral agency explanation
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Reverse logistics, stakeholders' influence, organizational slack, and managers' posture
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Role Conflict, General Manager Job Satisfaction and Stress and the Performance of IJVs
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How management control and job-related characteristics influence the performance of export sales managers
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Customer portfolio analysis practices in different exchange contexts
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Strategic alliances influence on small and medium firm performance
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Exploring the influence of sales management practices on the industrial salesperson: A multi-source hierarchical linear modeling approach
Fulltext Access 11 Pages 2007
Two-stage choice process of FDI: Ownership structure and diversification mode
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Relationship quality as a predictor of B2B customer loyalty
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Service quality in higher education: The role of student expectations
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A contemporary higher education student-choice model for developed countries
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Branding of Prescription Medicines to Australian Consumers
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The role of warehouse club membership fee in retail competition
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Consumer responses to characteristics of price-matching guarantees: The moderating role of price consciousness
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Multiple unit price promotions and their effects on quantity purchase intentions
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Assessing vocational interests in the Basque Country using paired comparison design
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Multiple reference effects in service evaluations: Roles of alternative attractiveness and self-image congruity
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Who regrets more after choosing a non-status-quo option? Post decisional regret under need for cognitive closure
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Inequality aversion and diminishing sensitivity
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Towards Dimensionalizing Warranty Information: The Role of Consumer Costs of Warranty Redemption
Fulltext Access 11 Pages 2007
Agile development in a bureaucratic arena—A case study experience
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Mapping the reasons for resistance to Internet banking: A means-end approach
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Deliberative and Automatic Bases of Suspicion: Empirical Evidence of the Sinister Attribution Error
Fulltext Access 11 Pages 2007
Agent-based simulation of consumer purchase decision-making and the decoy effect
Fulltext Access 11 Pages 2007
Technological knowledge, product relatedness, and parent control: The effect on IJV survival
Fulltext Access 11 Pages 2007
Assessing the evolution of sales knowledge: A 20-year content analysis
Fulltext Access 12 Pages 2007
The environment and its impact on satisfaction with supplier performance: An investigation of the mediating effects of control mechanisms from the perspective of the manufacturer in the U.S.A.
Fulltext Access 12 Pages 2007
Profiling under conditions of ambiguity-An application in the financial services industry
Fulltext Access 12 Pages 2007
Salesperson navigation: The intraorganizational dimension of the sales role
Fulltext Access 12 Pages 2007
System supplier's customer strategy
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Understanding users' performance evaluation of IT solutions
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The marketing strategy of a project-based firm: The Four Portfolios Framework
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Retailing establishments: A competitive analysis of commercial formats from the consumers’ profiles and perceptions
Fulltext Access 12 Pages 2007
Dynamic capabilities and operational capabilities: A knowledge management perspective
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Service pricing: An empirical investigation
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Understanding small scale industrial user internet purchase and information management intentions: A test of two attitude models
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Types and functions of social relationships in the organizing of an international joint venture
Fulltext Access 12 Pages 2007
The antecedents and consequence of functional and dysfunctional conflict between Marketing Managers and Sales Managers
Fulltext Access 12 Pages 2007
Industrial global brand leadership: A capabilities view
Fulltext Access 12 Pages 2007
An investigation of the relationship between behavioral processes, motivation, investments in the service business and service revenue
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An analysis of buying center decisions through the salesforce
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Category reviews as market-shaping events
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Developing a framework to analyse the roles and relationships of online intermediaries
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Consumer heterogeneity evolving from social group dynamics: Latent class analyses of German footwear consumption 1980–1991
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Family business performance: The effects of gender and management
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Multinational Corporations and Emissions Trading:: Strategic Responses to New Institutional Constraints
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Motivationally selective risk judgments: Do fear and curiosity boost the boons or the banes?
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Matching the project manager’s leadership style to project type
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Change decisions in product development projects
Fulltext Access 12 Pages 2007
Project negotiation analysis
Fulltext Access 12 Pages 2007
Application of a fuzzy based decision making methodology to construction project risk assessment
Fulltext Access 12 Pages 2007
Building contractors’ behavioural pattern in pricing weather risks
Fulltext Access 12 Pages 2007
Toward an analytical approach for effective Web site design: A framework for modeling, evaluation and enhancement
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Examining customers’ trust in online vendors and their dropout decisions: An empirical study
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Leveraging e-transportation in real-time traffic evacuation management
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The adoption of eCommerce communications and applications technologies in small businesses in New Zealand
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The design and evaluation of an intelligent sales agent for online persuasion and negotiation
Fulltext Access 12 Pages 2007
Factors affecting trading partners’ knowledge sharing: Using the lens of transaction cost economics and socio-political theories
Fulltext Access 12 Pages 2007
A knowledge-based approach for developing multi-channel e-government services
Fulltext Access 12 Pages 2007
Strategic bullying as a supplementary, balanced perspective on destructive leadership
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An investigation of abusive supervision as a predictor of performance and the meaning of work as a moderator of the relationship
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The typical leadership study: Assumptions, implications, and potential remedies
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Innovation creation by online basketball communities
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Multi-attribute sequential search
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The Delivery of Workplace Discipline:
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Setting the CEO's Pay:
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Strategic Management in Turbulent Times:
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Strategic decision making within Chinese firms: The effects of cognitive diversity and trust on decision outcomes
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Is market orientation affected by the product life cycle?
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Safeguarding investments and creation of transaction value in asymmetric international subcontracting relationships: The role of relationship learning and relational capital
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Demystifying demotion: A look at the psychological and economic consequences on the demotee
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Online reverse auctions: Common myths versus evolving reality
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The strategic evolution of large US law firms
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Using fuzzy risk assessment to rate cost overrun risk in international construction projects
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An Exploration of Motivations, Drivers and Barriers to Carbon Management:: The UK FTSE 100
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The Influence of Project Managers on Project Success Criteria and Project Success by Type of Project
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Being Real or Really Being Someone Else?
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Determinants of Follower Perceptions of a Leader’s Authenticity and Integrity
Fulltext Access 12 Pages 2007
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