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Daneshyari Marketing Journas Latest Articles

Marketing Research Articles

Growth of a viral phenomenon: Development and testing of a new methodological framework
Fulltext Access 10 Pages 2017
Individual differences in consumer information search for services: A multiple mediation study
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“Towards a co-creation framework in the retail banking services industry: Do demographics influence?”
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Brand expertise and perceived consistency reversals on vertical line extensions: The moderating role of extension direction
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Experiential value: Multi-item scale development and validation
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Consumer socialization process: The role of age in children's online shopping behavior
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Dealing with challenges to methodological pluralism: The paradigm problem, psychological resistance and cultural barriers
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The impact of value congruence on marketing channel relationship
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Exhibited trust and excessive knowledge specificity: A competitive altruism hypothesis
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Theorizing temporary spatial clusters and institutional boundary-work in industrial marketing
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Global connectivity and the evolution of industrial clusters: From tires to polymers in Northeast Ohio
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Dimensions of space in business network research
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Client dependence and vendor innovation: The moderating role of organizational culture
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Mitigating customers' negative responses to physical presence reduction
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Mediating effect of environmental orientation on pro-environmental purchase intentions in a low-involvement product situation
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Co-citation and cluster analyses of extant literature on social networks
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In- and extra-role knowledge sharing among information technology professionals: The five-factor model perspective
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A reputation-based model for mobile agent migration for information search and retrieval
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Investigating factors influencing the market success or failure of IT services in Korea
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The mediating effects of habit on continuance intention
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Impact of avatar identification on online gamer loyalty: Perspectives of social identity and social capital theories
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Performing identities: Processes of brand and stakeholder identity co-construction
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Big data analytics and firm performance: Effects of dynamic capabilities
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Predicting the “helpfulness” of online consumer reviews
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Constructing spatiotemporal poverty indices from big data
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Professionalization of public relations in Latin America: A longitudinal comparative study
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Does brand partnership create a happy marriage? The role of brand value on brand alliance outcomes of partners
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No place to go? Management of non-human animal overflows in Australia
Fulltext Access 10 Pages 2017
The Internet of Things: Are you ready for what's coming?
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Strategic personal branding-And how it pays off
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How to date your clients in the 21st century: Challenges in managing customer relationships in today's world
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Academic entrepreneurship in Spanish universities: An analysis of the determinants of entrepreneurial intention
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Satisfaction in border tourism: An analysis with structural equations
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Determinants of perceived and actual knowledge of commission paid by contributors in the pension funds industry
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The relationship between the emotional intelligence of entrepreneurs and the new venture creation: The role of age, gender and motive
Fulltext Access 10 Pages 2017
How mindful is your company? Lessons for organizations from the Texas Health Presbyterian Hospital Ebola crisis
Fulltext Access 10 Pages 2017
Connecting alone: Smartphone use, quality of social interactions and well-being
Fulltext Access 10 Pages 2017
A profession but not a career? Work identity and career satisfaction in project management
Fulltext Access 10 Pages 2017
Big data and predictive analytics for supply chain and organizational performance
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Engaging employees in (at least partly) disengaged companies. Results of an interview survey within about 500 German corporations on the growing importance of digital engagement via internal social media
Fulltext Access 10 Pages 2017
What drives consumers' online information search behavior? Evidence from England
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An integrated retailer image and brand equity framework: Re-examining, extending, and restructuring retailer brand equity
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How many, how often, and how new? A multivariate profiling of mobile app users
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Aesthetic labor and visible diversity: The role in retailing service encounters
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Influences of the perceived value on actual repurchasing behavior: Empirical exploration in a retailing context
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Health and cosmetics: Investigating consumers' values for buying organic personal care products
Fulltext Access 10 Pages 2017
What factors determine e-satisfaction and consumer spending in e-commerce retailing?
Fulltext Access 10 Pages 2017
Measuring and improving customer retention at authorised automobile workshops after free services
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Consumer response to price changes in higher-priced brands
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Bi-directional and stratified demeanour in value forming service encounter interactions
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Why strategy is key for successful social media sales
Fulltext Access 10 Pages 2017
Searching outside the box in creative problem solving: The role of creative thinking skills and domain knowledge
Fulltext Access 10 Pages 2017
Value creation in cross-border acquisitions: The role of outside directors' human and social capital
Fulltext Access 10 Pages 2017
Does financial resource slack drive sustainability expenditure in developing economy small and medium-sized enterprises?
Fulltext Access 10 Pages 2017
Seeing is not necessarily liking: Advancing research on package design with eye-tracking
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Consumer trust repair: A critical literature review
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Support for diversity practices in Norway: Depends on who you are and whom you have met
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The effect of cognitive diversity on the illusion of control bias in strategic decisions: An experimental investigation
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A Korean, a Chinese, and an Indian walk into an American bar: Tapping the Asian-American goldmine
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Managing millennials: Embracing generational differences
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Strategies for building effective virtual teams: Trust is key
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Spreading academic entrepreneurship: Made in Mexico
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Accountability and the public benefit corporation
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Knowledge-based human resource management practices, intellectual capital and innovation
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Catalytic defiance as a crisis communication strategy: The risk of pursuing long-term objectives
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Big data dreams: A framework for corporate strategy
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What leaders need to know about organizational culture
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Dynamic ambidexterity: How innovators manage exploration and exploitation
Fulltext Access 10 Pages 2017
Crowdsourcing and brand control
Fulltext Access 10 Pages 2017
From toys to tools: The co-evolution of technological and entrepreneurial developments in the drone industry
Fulltext Access 10 Pages 2017
Embedding leader character into HR practices to achieve sustained excellence
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Car ownership and hedonic adaptation
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The evolutionary implications of social media for organizational knowledge management
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The concept of project space: Studying construction project teams from a spatial perspective
Fulltext Access 10 Pages 2017
How to unleash the innovative work behavior of project staff? The role of affective and performance-based factors
Fulltext Access 10 Pages 2017
Toward a new measure of organizational environmental citizenship behavior
Fulltext Access 10 Pages 2017
Promises to employees matter, self-identity too: Effects of psychological contract breach and older worker identity on violation and turnover intentions
Fulltext Access 10 Pages 2017
Promoting continual member participation in firm-hosted online brand communities: An organizational socialization approach
Fulltext Access 10 Pages 2017
The origins of policy ideas: The importance of think tanks in the enterprise policy process in the UK
Fulltext Access 10 Pages 2017
An examination of the emotions that follow a failure of co-creation
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When are acquired technological capabilities complements rather than substitutes? A study on value creation.
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Perceived threats of terrorism and job performance: The roles of job-related anxiety and religiousness
Fulltext Access 10 Pages 2017
Does ethical leadership enhance group learning behavior? Examining the mediating influence of group ethical conduct, justice climate, and peer justice
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Language and power in India's “new services”
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The effects of Hispanic bilinguals language use and stereotype activation on negotiations outcomes
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A power-responsibility equilibrium framework for fairness: Understanding consumers' implicit privacy concerns for location-based services
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The circle of life: Rhetoric of identification in Steve Jobs' Stanford speech
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Do mind and body agree? Unconscious versus conscious arousal in product attitude formation
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Transitions of power in multi-actor information system projects
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Embodied transformations and food restrictions: The case of medicalized obesity
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Do independent hotels benefit from the presence of branded ones?
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TV advertising engagement as a state of immersion and presence
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Cure or curse: Does downsizing increase the likelihood of bankruptcy?
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Barriers to implementing value-based pricing in industrial markets: A micro-foundations perspective
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Presenting comparative price promotions vertically or horizontally: Does it matter?
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The micro-foundations of pricing strategy in industrial markets: A case study in the European packaging industry
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From connoisseur luxury to mass luxury: Value co-creation and co-destruction in the online environment
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Signaling virtue: Does firm corporate social performance trajectory moderate the social performance-financial performance relationship?
Fulltext Access 10 Pages 2017
Does pulling together lead to falling apart? The self-regulatory consequences of cooperative orientations for the self-reliant
Fulltext Access 10 Pages 2017
Business group affiliation and post-acquisition performance: An extended resource-based view
Fulltext Access 10 Pages 2017
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