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Daneshyari Marketing Journas Latest Articles

Marketing Research Articles

The impact of digital technology on relationships in a business network
Fulltext Access 8 Pages 2017
Unique influences of cognitive and affective customer-company identification
Fulltext Access 8 Pages 2017
Exploring purchase intention of green skincare products using the theory of planned behavior: Testing the moderating effects of country of origin and price sensitivity
Fulltext Access 8 Pages 2017
Investigating gender differences in consumers' experience of guilt: A comparative study
Fulltext Access 8 Pages 2017
When distinction does not pay off - Investigating the determinants of European agritourism prices
Fulltext Access 8 Pages 2017
What happened to civility? Understanding rude behavior through the lens of organizational justice
Fulltext Access 8 Pages 2017
How Hispanic bilinguals' cultural stereotypes shape advertising persuasiveness
Fulltext Access 8 Pages 2017
Using an ensemble classifier based on sequential floating forward selection for financial distress prediction problem
Fulltext Access 9 Pages 2017
Demand forecasting by temporal aggregation: Using optimal or multiple aggregation levels?
Fulltext Access 9 Pages 2017
The role of emotions in utilitarian service settings: The effects of emotional satisfaction on product perception and behavioral intentions
Fulltext Access 9 Pages 2017
Purchasing behaviour for environmentally sustainable products: A conceptual framework and empirical study
Fulltext Access 9 Pages 2017
The impact of formal control and guanxi on task conflict in outsourcing relationships in China
Fulltext Access 9 Pages 2017
Examining the impact of job embeddedness on salesperson deviance: The moderating role of job satisfaction
Fulltext Access 9 Pages 2017
Practice theory and the study of interaction in business relationships
Fulltext Access 9 Pages 2017
Effective product-service systems: A value-based framework
Fulltext Access 9 Pages 2017
The multiplicity of organizing visions
Fulltext Access 9 Pages 2017
Actionable marketing knowledge: A close reading of representation, knowledge and action in market research
Fulltext Access 9 Pages 2017
How small sample size and replication can increase accuracy in experiments: Lessons that marketing may learn from agricultural scientific method
Fulltext Access 9 Pages 2017
Marketing for sustainability: Extending the conceptualisation of the marketing mix to drive value for individuals and society at large
Fulltext Access 9 Pages 2017
Chickens, ants, grasshoppers and pigs: Proposed segmentation approach in the field of sustainability living
Fulltext Access 9 Pages 2017
Understanding pro-environmental intentions through growth, competitiveness, and concern
Fulltext Access 9 Pages 2017
An investigation on Graphical Abstracts use in scholarly articles
Fulltext Access 9 Pages 2017
Liberation of public data: Exploring central themes in open government data and freedom of information research
Fulltext Access 9 Pages 2017
Enhancing information source selection using a genetic algorithm and social tagging
Fulltext Access 9 Pages 2017
The data scientist profile and its representativeness in the European e-Competence framework and the skills framework for the information age
Fulltext Access 9 Pages 2017
Information systems and sustainable supply chain management towards a more sustainable society: Where we are and where we are going
Fulltext Access 9 Pages 2017
Knowledge transfer in buyer-supplier relationships: The role of transactional and relational governance mechanisms
Fulltext Access 9 Pages 2017
An upper echelons perspective on information technology business value
Fulltext Access 9 Pages 2017
Who is driving the bus? An analysis of author and institution contributions to entrepreneurship research
Fulltext Access 9 Pages 2017
Inhibitors of e-Government adoption: Determinants of habit and adoption intentions
Fulltext Access 9 Pages 2017
Leveraging intellectual capital through Lewin's Force Field Analysis: The case of software development companies
Fulltext Access 9 Pages 2017
Islamic and conventional equity index co-movement and volatility transmission: Evidence from Pakistan
Fulltext Access 9 Pages 2017
The synergies of the Italian wine and tourism sectors
Fulltext Access 9 Pages 2017
From metaphorical information overflow and overload to real stress: Theoretical background, empirical findings, and applications
Fulltext Access 9 Pages 2017
An integrated approach to managing extended supply chain networks
Fulltext Access 9 Pages 2017
Practicing fairness in the family business workplace
Fulltext Access 9 Pages 2017
Social entrepreneurship performance measurement: A time-based organizing framework
Fulltext Access 9 Pages 2017
From startup to scalable enterprise: Laying the foundation
Fulltext Access 9 Pages 2017
Diversification and family control as determinants of performance: A study of listed business groups
Fulltext Access 9 Pages 2017
Virtue in small business in small places: Organisational factors associated with employee dishonest behaviour in the retail sector
Fulltext Access 9 Pages 2017
Family offices
Fulltext Access 9 Pages 2017
Managing a crisis: A framing analysis of press releases dealing with the Fukushima nuclear power station crisis
Fulltext Access 9 Pages 2017
Believe me, I am one of you! The role of common group affiliation in crisis communication
Fulltext Access 9 Pages 2017
Trends in education of communication professionals: The perspective of educators and employers in Croatia
Fulltext Access 9 Pages 2017
Engaging consumers through corporate social responsibility messages on social media: An experimental study
Fulltext Access 9 Pages 2017
Putting engagement in its PRoper place: State of the field, definition and model of engagement in public relations
Fulltext Access 9 Pages 2017
Engaging employees through internal communication
Fulltext Access 9 Pages 2017
The role of benefits and transparency in shaping consumers' green perceived value, self-brand connection and brand loyalty
Fulltext Access 9 Pages 2017
Comfort in brick and mortar shopping experiences: Examining antecedents and consequences of comfortable retail experiences
Fulltext Access 9 Pages 2017
Buying private label in durables: Gender and other psychological variables
Fulltext Access 9 Pages 2017
Consumers' attitudes and intentions toward Internet-enabled TV shopping
Fulltext Access 9 Pages 2017
Product Placement in Video Games: The Effect of Brand Familiarity and Repetition on Consumers' Memory
Fulltext Access 9 Pages 2017
The challenges of leadership in the third sector
Fulltext Access 9 Pages 2017
Employee referrals: A study of 'close ties' and career benefits in China
Fulltext Access 9 Pages 2017
Is advertising for losers? An empirical study from a value creation and value capturing perspective
Fulltext Access 9 Pages 2017
What managers should know about the sharing economy
Fulltext Access 9 Pages 2017
Emergency business management and internet connectivity
Fulltext Access 9 Pages 2017
Strategic shifts that build executive leadership
Fulltext Access 9 Pages 2017
Upstream social marketing strategy: An integrated marketing communications approach
Fulltext Access 9 Pages 2017
The use and abuse of pre-employment personality tests
Fulltext Access 9 Pages 2017
Leveraging collective intelligence: How to design and manage crowd-based business models
Fulltext Access 9 Pages 2017
A great place to work!? Understanding crowdsourced employer branding
Fulltext Access 9 Pages 2017
Disruption in the automotive industry: A Cambrian moment
Fulltext Access 9 Pages 2017
Right partner for the right venture
Fulltext Access 9 Pages 2017
Are High-Performance Work Systems always a valuable retention tool? The roles of workforce feminization and flexible work arrangements
Fulltext Access 9 Pages 2017
When symbolism overtakes quality: Materialists consumers disregard product quality when faced with luxury brands
Fulltext Access 9 Pages 2017
Sensemaking through cue utilisation in disaster recovery project management
Fulltext Access 9 Pages 2017
Selecting client's project control strategies in person-to-organization transactions
Fulltext Access 9 Pages 2017
Managing project investments irreversibility by accounting relations
Fulltext Access 9 Pages 2017
Integrated management of on-site, coordination and off-site uncertainty: Theorizing risk analysis within a hybrid project setting
Fulltext Access 9 Pages 2017
Like, comment, and share on Facebook: How each behavior differs from the other
Fulltext Access 9 Pages 2017
Public relations message strategies and public diplomacy 2.0: An empirical analysis using Central-Eastern European and Western Embassy Twitter accounts
Fulltext Access 9 Pages 2017
An (other) 'story' in history: Challenging colonialist public relations in novels of resistance
Fulltext Access 9 Pages 2017
Cultural intermediaries and the circuit of culture: The Digital Ambassadors project in Johannesburg, South Africa
Fulltext Access 9 Pages 2017
Targeting Crowds: A study of how the Norwegian Labour Party adapted Nazi rhetorical methodology
Fulltext Access 9 Pages 2017
Public information officers' social media monitoring during the Zika virus crisis, a global health threat surrounded by public uncertainty
Fulltext Access 9 Pages 2017
Choosing two business degrees versus choosing one: What does it tell about mutual fund managers' investment behavior?
Fulltext Access 9 Pages 2017
Internal communication and organisational culture: The management interplay in the view of the Portuguese communication consultant
Fulltext Access 9 Pages 2017
Information technology-enabled interactions, mutual monitoring, and supplier-buyer cooperation: A network perspective
Fulltext Access 9 Pages 2017
Influence of functional conflicts on marketing capability in channel relationships
Fulltext Access 9 Pages 2017
The role of the third party in trust repair process
Fulltext Access 9 Pages 2017
Hospital trust or doctor trust? A fuzzy analysis of trust in the health care setting
Fulltext Access 9 Pages 2017
Untangling the safeguarding and coordinating functions of contracts: Direct and contingent value in China
Fulltext Access 9 Pages 2017
The differential roles of verbs, nouns, and adjectives in English and Chinese messages among bilingual consumers
Fulltext Access 9 Pages 2017
The effectiveness of number of deals purchased in influencing consumers' response to daily deal promotions: A cue utilization approach
Fulltext Access 9 Pages 2017
Who says what during crises? A study about the interplay between gender similarity with the spokesperson and crisis response strategy
Fulltext Access 9 Pages 2017
Where the eyes go, the body follows?: Understanding the impact of strategic orientation on corporate social performance
Fulltext Access 9 Pages 2017
A systems perspective on markets - Toward a research agenda
Fulltext Access 9 Pages 2017
The impact of informal social interaction on innovation capability in the context of buyer-supplier dyads
Fulltext Access 9 Pages 2017
Mystification and obfuscation in portion sizes in UK food products
Fulltext Access 9 Pages 2017
Opportunism, governance structure and relational norms: An interactive perspective
Fulltext Access 9 Pages 2017
The impact of retail store format on the satisfaction-loyalty link: An empirical investigation
Fulltext Access 9 Pages 2017
Mediational role of perceived personal legacy value between consumer agentic generativity and attitudes/buying intentions toward luxury brands
Fulltext Access 9 Pages 2017
Opportunity discovery and creation in social entrepreneurship: An exploratory study in Mexico
Fulltext Access 9 Pages 2017
Impacts of product type and representation type on the perception of justice and price fairness
Fulltext Access 9 Pages 2017
Consumer responses to functional, aesthetic and symbolic product design in online reviews
Fulltext Access 9 Pages 2017
An investigation of customer satisfaction with low-cost and full-service airline companies
Fulltext Access 9 Pages 2017
Time orientation and engagement with social networking sites: A cross-cultural study in Austria, China and Uruguay
Fulltext Access 9 Pages 2017
Employees' perceptions of high-performance work systems and innovative behaviour: The role of exploratory learning
Fulltext Access 9 Pages 2017
Understanding how balancing autonomy and power might occur in leading organizational change
Fulltext Access 9 Pages 2017
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