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Daneshyari Marketing Journas Latest Articles

Marketing Research Articles

Viva la revolution! For evidence-based marketing we strive
Fulltext Access 6 Pages 2017
Rewards for falling off a horse
Fulltext Access 6 Pages 2017
Understanding the experiences, attitudes, and behaviors of sexual orientation and gender identity minority employees
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How organizational identification among retail employees is affected by advertising
Fulltext Access 6 Pages 2017
What exactly IS Martin Shkreli?
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Executive Summaries
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Executive Summaries
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Social amplification: A mechanism in the spread of brand usage
Fulltext Access 6 Pages 2017
Turnaround strategies for companies in crisis: Watch out the causes of decline before firing people
Fulltext Access 6 Pages 2017
Store brands' purchase intention: Examining the role of perceived quality
Fulltext Access 6 Pages 2017
Web functionality, web content, information security, and online tourism service continuance
Fulltext Access 6 Pages 2017
Datification and its human, organizational and societal effects: The strategic opportunities and challenges of algorithmic decision-making
Fulltext Access 6 Pages 2017
Risk and profitability of Islamic banks: A religious deception or an alternative solution?
Fulltext Access 6 Pages 2017
You can't buy what you can't see: Retailer practices to increase the green premium
Fulltext Access 7 Pages 2017
Extending the resource-based view: Effects of strategic orientation toward community on small business performance
Fulltext Access 7 Pages 2017
Generic drugs in times of economic crisis: Are there changes in consumer purchase intention?
Fulltext Access 7 Pages 2017
The effect of digital design in retail banking on customers' commitment and loyalty: The mediating role of positive affect
Fulltext Access 7 Pages 2017
The dynamics of intellectual property rights for trust, knowledge sharing and innovation in project teams
Fulltext Access 7 Pages 2017
Investigating the direct and indirect effects of corporate hypocrisy and perceived corporate reputation on consumers' attitudes toward the company
Fulltext Access 7 Pages 2017
Consumer avoidance of specially priced items during social coupon redemption
Fulltext Access 7 Pages 2017
Consumer willingness to pay across retail channels
Fulltext Access 7 Pages 2017
How important is the strategic order of product attribute presentation in the non-life insurance market?
Fulltext Access 7 Pages 2017
A light in the dark: The benefits of co-production in service failures
Fulltext Access 7 Pages 2017
Does innovation-orientation lead to retail industry growth? Empirical evidence from patent analysis
Fulltext Access 7 Pages 2017
Service growth in product firms: Past, present, and future
Fulltext Access 7 Pages 2017
Servitization and deservitization: Overview, concepts, and definitions
Fulltext Access 7 Pages 2017
Food waste and the 'green' consumer
Fulltext Access 7 Pages 2017
Knowledge meaning and management in requirements engineering
Fulltext Access 7 Pages 2017
The role of technology and socialization in linking organizational context and knowledge conversion: The case of Malaysian Service Organizations
Fulltext Access 7 Pages 2017
Governance strategies for open collaboration: Focusing on resource allocation in open source software development organizations
Fulltext Access 7 Pages 2017
Grounding civic engagement in strategic communication for China's public-health programs: Air-quality campaigns as a case study
Fulltext Access 7 Pages 2017
Statewide improvement approach to clinician burnout: Findings from the baseline year
Fulltext Access 7 Pages 2017
Making progress in marketing research
Fulltext Access 7 Pages 2017
Una revisión de la literatura sobre crowdsourcing
Fulltext Access 7 Pages 2017
Socially responsible human resource policies and practices: Academic and professional validation
Fulltext Access 7 Pages 2017
Linking an unlearning context with firm performance through human capital
Fulltext Access 7 Pages 2017
Critical processes of knowledge management: An approach toward the creation of customer value
Fulltext Access 7 Pages 2017
The Repercussions of the Syrian crisis on Tourism in Lebanon
Fulltext Access 7 Pages 2017
The Listening Circle: A Simple Tool to Enhance Listening and Reduce Extremism Among Employees
Fulltext Access 7 Pages 2017
Pop psychology? Searching for evidence, real or perceived, in bestselling business books
Fulltext Access 7 Pages 2017
Seeing and studying China: Leveraging phenomenon-based research in China for theory advancement
Fulltext Access 7 Pages 2017
Understanding determinants and barriers of mobile shopping adoption using behavioral reasoning theory
Fulltext Access 7 Pages 2017
Integration of standardization and customization: Impact on service quality, customer satisfaction, and loyalty
Fulltext Access 7 Pages 2017
Determinants of repurchase intentions of real estate agent services: Direct and indirect effects of perceived ethicality
Fulltext Access 7 Pages 2017
Ethical work climate, employee commitment and proactive customer service performance: Test of the mediating effects of organizational politics
Fulltext Access 7 Pages 2017
A comparison of online and offline consumer behaviour: An empirical study on a cinema shopping context
Fulltext Access 7 Pages 2017
Every step counts: When physical movement affects perceived value
Fulltext Access 7 Pages 2017
Exploring the origin of retail stores in Europe: Evidence from Southern Italy from the 6th century BCE to the 3rd century BCE
Fulltext Access 7 Pages 2017
Examining impacts of negative reviews and purchase goals on consumer purchase decision
Fulltext Access 7 Pages 2017
Antecedents of peripheral services cross-buying behavior
Fulltext Access 7 Pages 2017
Multi-domain leadership: A whole person approach to leading in the workplace...and beyond
Fulltext Access 7 Pages 2017
Me, my brand and I: Consumer responses to luxury brand rejection
Fulltext Access 7 Pages 2017
Personality differences in managers who have, and have not, worked abroad
Fulltext Access 7 Pages 2017
Resurrecting organization without renouncing society: A response to Ahrne, Brunsson and Seidl
Fulltext Access 7 Pages 2017
Corporate democratic nation-building: Reflections on the constructive role of businesses in fostering global democracy
Fulltext Access 7 Pages 2017
Budgets and other lies: Evidence of bias in financial planning
Fulltext Access 7 Pages 2017
Better safe than sorry: Why organizations in crisis should never hesitate to steal thunder
Fulltext Access 7 Pages 2017
Crowdsourcing in a time of empowered stakeholders: Lessons from crowdsourcing campaigns
Fulltext Access 7 Pages 2017
Working with horses to develop shared leadership skills for nursing executives
Fulltext Access 7 Pages 2017
Engagement
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Taking control
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Digitally enabled service transformation in UK public sector: A case analysis of universal credit
Fulltext Access 7 Pages 2017
Dynamic viewpoints on implicit leadership and followership theories: Approaches, findings, and future directions
Fulltext Access 7 Pages 2017
Oppositional brand choice: Using brands to respond to relationship frustration
Fulltext Access 7 Pages 2017
Sentimental value and gift giving: Givers' fears of getting it wrong prevents them from getting it right
Fulltext Access 7 Pages 2017
“Our” brand's failure leads to “their” product derogation
Fulltext Access 7 Pages 2017
The Advantages and Limitations of Using Meta-analysis in Human Resource Management Research
Fulltext Access 7 Pages 2017
Bracketing off the actors: Towards an action-centric research agenda
Fulltext Access 7 Pages 2017
The combined effects of managerial control, resource commitment, and top management support on the successful delivery of information systems projects
Fulltext Access 7 Pages 2017
The development of public relations in dictatorships - Southern and Eastern European perspectives from 1945 to 1990
Fulltext Access 7 Pages 2017
Swapping bricks for clicks: Crowdsourcing longitudinal data on Amazon Turk
Fulltext Access 7 Pages 2017
In search of new planets in the luxury galaxy
Fulltext Access 7 Pages 2017
Compatible quality of social media content: Conceptualization, measurement, and affordances
Fulltext Access 7 Pages 2017
Employee ownership and firm performance: A variance decomposition analysis of European firms
Fulltext Access 7 Pages 2017
Sequencing of multi-faceted job satisfaction across business-to-business and business-to-consumer salespeople: A multi-group analysis
Fulltext Access 7 Pages 2017
Toward a general theory of luxury: Advancing from workbench definitions and theoretical transformations
Fulltext Access 7 Pages 2017
Branding strategies for high-technology products: The effects of consumer and product innovativeness
Fulltext Access 7 Pages 2017
The role of sustainability in profiling voluntary simplifiers
Fulltext Access 7 Pages 2017
Institutionalized place branding strategy, interfirm trust, and place branding performance: Evidence from China
Fulltext Access 7 Pages 2017
Social ties and firm performance: The mediating effect of adaptive capability and supplier opportunism
Fulltext Access 7 Pages 2017
Pay-what-you-want for high-value priced services: Differences between potential, new, and repeat customers
Fulltext Access 7 Pages 2017
Cross-cultural folk-tale-elicitation research on the perceived power, humanistic and religious symbolisms, and use of money
Fulltext Access 7 Pages 2017
The curious case of interdisciplinary research deficiency: Cause or symptom of what truly ails us?
Fulltext Access 7 Pages 2017
Does rivals' innovation matter? A competitive dynamics perspective on firms' product strategy
Fulltext Access 7 Pages 2017
In agreement? Leader-team perceptual distance in organizational learning affects work performance
Fulltext Access 7 Pages 2017
Containing big soda: Countering inducements to buy large-size sugary drinks
Fulltext Access 7 Pages 2017
Value integration effects on evaluations of retro brands
Fulltext Access 7 Pages 2017
A model for international production relocation: Multinationals' operational flexibility and requirements at production plant level
Fulltext Access 7 Pages 2017
Does who we are affect what we say and when? Investigating the impact of activity and connectivity on microbloggers' response to new products
Fulltext Access 7 Pages 2017
The impact of digital technology on relationships in a business network
Fulltext Access 8 Pages 2017
Investment motive as a moderator of cultural-distance and relative knowledge relationships with foreign subsidiary ownership structure
Fulltext Access 8 Pages 2017
Has behavioural loyalty to online supermarkets declined?
Fulltext Access 8 Pages 2017
The Natural Monopoly effect in brand image associations
Fulltext Access 8 Pages 2017
Effect of interest rate on bank deposits: Evidences from Islamic and non-Islamic economies
Fulltext Access 8 Pages 2017
Validation of immigrants' prior foreign learning as a framing practice
Fulltext Access 8 Pages 2017
Improving risk assessment in financial feasibility of international engineering projects: A risk driver perspective
Fulltext Access 8 Pages 2017
An application of extreme value theory in estimating liquidity risk
Fulltext Access 8 Pages 2017
How Hispanic bilinguals' cultural stereotypes shape advertising persuasiveness
Fulltext Access 8 Pages 2017
Regulatory goals in a globalized world
Fulltext Access 8 Pages 2017
Groups outperform individuals in tacit coordination by using consensual and disjunctive salience
Fulltext Access 8 Pages 2017
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