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Daneshyari Marketing Journas Latest Articles

Marketing Research Articles

Exploring purchase intention of green skincare products using the theory of planned behavior: Testing the moderating effects of country of origin and price sensitivity
Fulltext Access 8 Pages 2017
Willingness to Pay-inference in the absence of rejected propositions
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First-time buyers' subjective knowledge and the attribute preferences of Chinese car buyers
Fulltext Access 8 Pages 2017
“I'll wait for him”: Understanding when female shoppers prefer working with gay male sales associates
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“First in first out” or “last in first out”: Presentation of information order on evaluation of utilitarian products
Fulltext Access 8 Pages 2017
Generational and family structural differences in male attitudes and orientations towards shopping
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Does shelf space management intervention have an effect on calorie turnover at supermarkets?
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Effects of pricing strategies and product quality on private label and national brand performance
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Corporate social responsibility: Findings from the Chinese hospitality industry
Fulltext Access 8 Pages 2017
Consumer advocacy: Examining the feeling and doing following a failed service encounter
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Is brand alliance always beneficial to firms?
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Liar, liar, my size is higher: How retailer context influences labeled size believability and consumer responses to vanity sizing
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Consumer susceptibility to cross-selling persuasion: The roles of self-construal and interpersonal harmony
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Disruptions versus more disruptions: How the Amazon dash button is altering consumer buying patterns
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A multilevel analysis of the role of interactional justice in promoting knowledge-sharing behavior: The mediated role of organizational commitment
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Endogeneity bias in marketing research: Problem, causes and remedies
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Likeability and its effect on outcomes of interpersonal interaction
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Understanding how gamification influences behaviour in social marketing
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Mediating effects of green innovations on interfirm cooperation
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Social marketing strategies for renewable energy transitions
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Sustainable disposal and evolving consumer-product relationships
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The influence of cultural blogs on their readers' cultural product choices
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Working smarter and greener: Collaborative knowledge sharing in virtual global project teams
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The application of knowledge management to software evolution
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A framework for social well-being and skills management at the workplace
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Solving the unsolvable
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The impact of digital technology on relationships in a business network
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Has behavioural loyalty to online supermarkets declined?
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The Natural Monopoly effect in brand image associations
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Does Double Jeopardy apply using average spend per buyer as the loyalty metric?
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Social media as a strategic marketing tool in the Sicilian wine industry: Evidence from Facebook
Fulltext Access 8 Pages 2017
Meetings between frames: Negotiating worth between journalism and management
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Validation of immigrants' prior foreign learning as a framing practice
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What happened to civility? Understanding rude behavior through the lens of organizational justice
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The alliance map: A tool for managing fear and greed in alliances
Fulltext Access 8 Pages 2017
Board members' contribution to strategy: The mediating role of board internal processes
Fulltext Access 8 Pages 2017
An application of extreme value theory in estimating liquidity risk
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Innovation adoption modeling in transportation: New models and data
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Factors influencing big data decision-making quality
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Do agents maximise? Risk taking on first and second serves in tennis
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Using community preference for overcoming sparsity and cold-start problems in collaborative filtering system offering soft ratings
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Public relations and social businesses: The importance of enhancing engagement
Fulltext Access 8 Pages 2017
Customer-oriented communication in retail and Net Promoter Score
Fulltext Access 8 Pages 2017
Consumer's scepticism of wine awards: A study of consumers' use of wine awards
Fulltext Access 8 Pages 2017
Product attributes and preference for foreign brands among Vietnamese consumers
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Speaking up against service unfairness: The role of negative meta-perceptions
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The depicted service employee in marketing communications: An empirical assessment of the impact of facial happiness
Fulltext Access 8 Pages 2017
Gift card program incrementality and cannibalization: The effect on revenue and profit
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Increasing customer purchase intention through product return policies: The pivotal impacts of retailer brand familiarity and product categories
Fulltext Access 8 Pages 2017
Investigating gender differences in consumers' experience of guilt: A comparative study
Fulltext Access 8 Pages 2017
Groups outperform individuals in tacit coordination by using consensual and disjunctive salience
Fulltext Access 8 Pages 2017
When distinction does not pay off - Investigating the determinants of European agritourism prices
Fulltext Access 8 Pages 2017
Brothers in blood, yet strangers to global brand purchase: A four-country study of the role of consumer personality
Fulltext Access 8 Pages 2017
Exploring the effectiveness of foreign brand communication: Consumer culture ad imagery and brand schema incongruity
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Pre-recovery emotions and satisfaction: A moderated mediation model of service recovery and reputation in the banking sector
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How to create a realistic customer journey map
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Taking environmental partnerships seriously
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Is dual language marketing socially responsible?
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You don't have to be an entrepreneur to be entrepreneurial: The unique role of imaginativeness in new venture ideation
Fulltext Access 8 Pages 2017
Correlation and scale in mixed logit models
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Gender non-conformity and the modern workplace
Fulltext Access 8 Pages 2017
Paradoxical leadership
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How entrepreneurs can benefit from failure management
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Purchase decision regret: Negative consequences of the Steadily Increasing Discount strategy
Fulltext Access 8 Pages 2017
Perceptions of charisma from thin slices of behavior predict leadership prototypicality judgments
Fulltext Access 8 Pages 2017
Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products
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Regulatory goals in a globalized world
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Taking the first step with systems theorizing in information systems: A response
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Information competition in product launch: Evidence from the movie industry
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Improving risk assessment in financial feasibility of international engineering projects: A risk driver perspective
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Public relations discourse, ethical propaganda and collective identity in Luis Buñuel's Spanish Civil War films
Fulltext Access 8 Pages 2017
Silent & unprepared: Most millennial practitioners have not embraced role as ethical conscience
Fulltext Access 8 Pages 2017
Financial investigations: Auditing research accounts of communication in business, investor relations, and public relations (1994-2016)
Fulltext Access 8 Pages 2017
Recognition, symbolic capital and reputation in the seventeenth century: Thomas Hobbes and the origins of critical public relations historiography
Fulltext Access 8 Pages 2017
Communication or action? Strategies fostering ethical organizational conduct and relational outcomes
Fulltext Access 8 Pages 2017
How language abstractness affects service referral persuasiveness
Fulltext Access 8 Pages 2017
A model for unpacking big data analytics in high-frequency trading
Fulltext Access 8 Pages 2017
Investment motive as a moderator of cultural-distance and relative knowledge relationships with foreign subsidiary ownership structure
Fulltext Access 8 Pages 2017
An investigation of brand placement effects on brand attitudes and purchase intentions: Brand placements versus TV commercials
Fulltext Access 8 Pages 2017
The role of top management team attention in new product introductions
Fulltext Access 8 Pages 2017
Can negative characters in soap operas be positive for product placement?
Fulltext Access 8 Pages 2017
Asymmetric effects of customer emotions on satisfaction and loyalty in a utilitarian service context
Fulltext Access 8 Pages 2017
Empirical insights on the nature of synergies among HRM policies - An analysis of an ethics-oriented HRM system
Fulltext Access 8 Pages 2017
R&D expenditures, ultimate ownership and future performance: Evidence from China
Fulltext Access 8 Pages 2017
Organizational ethical climates and employee's trust in colleagues, the supervisor, and the organization
Fulltext Access 8 Pages 2017
Unique influences of cognitive and affective customer-company identification
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Dysfunctional competition & innovation strategy of new ventures as they mature
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The moderating effect of interdependence on contracts in achieving equity versus efficiency in interfirm relationships
Fulltext Access 8 Pages 2017
Inauthentic communication, organization-public relationships, and trust: A content analysis of online astroturfing news coverage
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The influence of CEO power on explorative and exploitative organizational innovation
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Coping with sequential conflicting emotional experiences
Fulltext Access 8 Pages 2017
The changing bases of mutual trust formation in inter-organizational relationships: A dyadic study of university-industry research collaborations
Fulltext Access 8 Pages 2017
Renew or cancel? Drivers of customer renewal decisions for IT-based service contracts
Fulltext Access 8 Pages 2017
A regulatory-focused perspective on philanthropy: Promotion focus motivates giving to prevention-framed causes
Fulltext Access 8 Pages 2017
Corporate brand and hotel performance: A resource-based perspective
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How Hispanic bilinguals' cultural stereotypes shape advertising persuasiveness
Fulltext Access 8 Pages 2017
Larger partitions lead to larger sales: Divided grocery carts alter purchase norms and increase sales
Fulltext Access 8 Pages 2017
“Seeing is being”: Consumer culture and the positioning of premium cars in China
Fulltext Access 8 Pages 2017
Should luxury brands say it out loud? Brand conspicuousness and consumer perceptions of responsible luxury
Fulltext Access 8 Pages 2017
It's the thought that counts: The effects of construal level priming and donation proximity on consumer response to donation framing
Fulltext Access 8 Pages 2017
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