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Daneshyari Marketing Journas Latest Articles

Marketing Research Articles

How small sample size and replication can increase accuracy in experiments: Lessons that marketing may learn from agricultural scientific method
Fulltext Access 9 Pages 2017
Ambidexterity in new ventures: The impact of new product development alliances and transactive memory systems
Fulltext Access 9 Pages 2017
Choosing two business degrees versus choosing one: What does it tell about mutual fund managers' investment behavior?
Fulltext Access 9 Pages 2017
A systems perspective on markets - Toward a research agenda
Fulltext Access 9 Pages 2017
Posting from beyond the grave: An autopsy of consumer attitudes toward promotional communication in a posthumous context
Fulltext Access 9 Pages 2017
Co-creating service recovery after service failure: The role of brand equity
Fulltext Access 9 Pages 2017
Experts or rivals: Mimicry and voluntary disclosure
Fulltext Access 9 Pages 2017
Psychological ownership and music streaming consumption
Fulltext Access 9 Pages 2017
Elements of strategic social media marketing: A holistic framework
Fulltext Access 9 Pages 2017
Branding co-creation with members of online brand communities
Fulltext Access 9 Pages 2017
Managerial disposition and front-end innovation success
Fulltext Access 9 Pages 2017
Enhancing information source selection using a genetic algorithm and social tagging
Fulltext Access 9 Pages 2017
Narratives of burnout and recovery from an agency perspective: A two-year longitudinal study
Fulltext Access 9 Pages 2017
An investigation on Graphical Abstracts use in scholarly articles
Fulltext Access 9 Pages 2017
The role of benefits and transparency in shaping consumers' green perceived value, self-brand connection and brand loyalty
Fulltext Access 9 Pages 2017
Chickens, ants, grasshoppers and pigs: Proposed segmentation approach in the field of sustainability living
Fulltext Access 9 Pages 2017
Re-placing place in marketing: A resource-exchange place perspective
Fulltext Access 9 Pages 2017
A portrait of intimate apparel female shoppers: A segmentation study
Fulltext Access 9 Pages 2017
Actionable marketing knowledge: A close reading of representation, knowledge and action in market research
Fulltext Access 9 Pages 2017
Practice theory and the study of interaction in business relationships
Fulltext Access 9 Pages 2017
An ethnography of Electronic Shelf Labels: The resisted digitalization of prices in contemporary supermarkets
Fulltext Access 9 Pages 2017
Grocery pickup creation of value: Customers' benefits vs. spatial dimension
Fulltext Access 9 Pages 2017
The impact of formal control and guanxi on task conflict in outsourcing relationships in China
Fulltext Access 9 Pages 2017
Purchasing behaviour for environmentally sustainable products: A conceptual framework and empirical study
Fulltext Access 9 Pages 2017
The role of emotions in utilitarian service settings: The effects of emotional satisfaction on product perception and behavioral intentions
Fulltext Access 9 Pages 2017
Using an ensemble classifier based on sequential floating forward selection for financial distress prediction problem
Fulltext Access 9 Pages 2017
Virtue in small business in small places: Organisational factors associated with employee dishonest behaviour in the retail sector
Fulltext Access 9 Pages 2017
Buying private label in durables: Gender and other psychological variables
Fulltext Access 9 Pages 2017
Store within a store: Matched versus mismatched image perceptions
Fulltext Access 9 Pages 2017
Emotion and advertising effectiveness: A novel facial expression analysis approach
Fulltext Access 9 Pages 2017
Modeling the determinants of consumers' attitudes toward online group buying: Do risks and trusts matters?
Fulltext Access 9 Pages 2017
Product Placement in Video Games: The Effect of Brand Familiarity and Repetition on Consumers' Memory
Fulltext Access 9 Pages 2017
Islamic and conventional equity index co-movement and volatility transmission: Evidence from Pakistan
Fulltext Access 9 Pages 2017
An upper echelons perspective on information technology business value
Fulltext Access 9 Pages 2017
Leveraging intellectual capital through Lewin's Force Field Analysis: The case of software development companies
Fulltext Access 9 Pages 2017
Who is driving the bus? An analysis of author and institution contributions to entrepreneurship research
Fulltext Access 9 Pages 2017
The influence of competition on international sourcing strategies in the service sector
Fulltext Access 9 Pages 2017
Buying brands at both regular price and on promotion over time
Fulltext Access 9 Pages 2017
Has engagement had its day
Fulltext Access 9 Pages 2017
Strategic and proactive approaches to work engagement
Fulltext Access 9 Pages 2017
Strategic shifts that build executive leadership
Fulltext Access 9 Pages 2017
When symbolism overtakes quality: Materialists consumers disregard product quality when faced with luxury brands
Fulltext Access 9 Pages 2017
Double Jeopardy - 50 years on. Reviving a forgotten tool that still predicts brand loyalty
Fulltext Access 9 Pages 2017
Sensemaking through cue utilisation in disaster recovery project management
Fulltext Access 9 Pages 2017
Selecting client's project control strategies in person-to-organization transactions
Fulltext Access 9 Pages 2017
Managing project investments irreversibility by accounting relations
Fulltext Access 9 Pages 2017
Customer-directed extra-role performance and emotional understanding: Effects on customer conflict, felt stress, job performance and turnover intentions
Fulltext Access 9 Pages 2017
Integrated management of on-site, coordination and off-site uncertainty: Theorizing risk analysis within a hybrid project setting
Fulltext Access 9 Pages 2017
Limitations of working memory capacity: The cognitive and social consequences
Fulltext Access 9 Pages 2017
Time orientation and engagement with social networking sites: A cross-cultural study in Austria, China and Uruguay
Fulltext Access 9 Pages 2017
How does acquisition experience create value? Evidence from a regulatory change affecting the information environment
Fulltext Access 9 Pages 2017
Consumer responses to functional, aesthetic and symbolic product design in online reviews
Fulltext Access 9 Pages 2017
How do executive search firms increase interest in career opportunities? The role of past interactions
Fulltext Access 9 Pages 2017
The synergies of the Italian wine and tourism sectors
Fulltext Access 9 Pages 2017
Social entrepreneurship performance measurement: A time-based organizing framework
Fulltext Access 9 Pages 2017
An integrated approach to managing extended supply chain networks
Fulltext Access 9 Pages 2017
Influencing consumers to choose environment friendly offerings: Evidence from field experiments
Fulltext Access 9 Pages 2017
The Consumer Motivation Scale: Development of a multi-dimensional and context-sensitive measure of consumption goals
Fulltext Access 9 Pages 2017
From metaphorical information overflow and overload to real stress: Theoretical background, empirical findings, and applications
Fulltext Access 9 Pages 2017
The impact of retail store format on the satisfaction-loyalty link: An empirical investigation
Fulltext Access 9 Pages 2017
Individual differences in dealing with overflow
Fulltext Access 9 Pages 2017
How many, how often, and how new? A multivariate profiling of mobile app users
Fulltext Access 10 Pages 2017
Does brand partnership create a happy marriage? The role of brand value on brand alliance outcomes of partners
Fulltext Access 10 Pages 2017
Transitions of power in multi-actor information system projects
Fulltext Access 10 Pages 2017
Determinants of perceived and actual knowledge of commission paid by contributors in the pension funds industry
Fulltext Access 10 Pages 2017
Recommendation in feature space sphere
Fulltext Access 10 Pages 2017
Mobile phones and the practice of shopping: A study of how young adults use smartphones to shop
Fulltext Access 10 Pages 2017
Examining the role of store design on consumers' cross-sectional perceptions of retail brand loyalty
Fulltext Access 10 Pages 2017
An integrated retailer image and brand equity framework: Re-examining, extending, and restructuring retailer brand equity
Fulltext Access 10 Pages 2017
What drives consumers' online information search behavior? Evidence from England
Fulltext Access 10 Pages 2017
Professionalization of public relations in Latin America: A longitudinal comparative study
Fulltext Access 10 Pages 2017
Engaging employees in (at least partly) disengaged companies. Results of an interview survey within about 500 German corporations on the growing importance of digital engagement via internal social media
Fulltext Access 10 Pages 2017
Toward a new measure of organizational environmental citizenship behavior
Fulltext Access 10 Pages 2017
How to unleash the innovative work behavior of project staff? The role of affective and performance-based factors
Fulltext Access 10 Pages 2017
The concept of project space: Studying construction project teams from a spatial perspective
Fulltext Access 10 Pages 2017
Abduction 101: Reasoning processes to aid discovery
Fulltext Access 10 Pages 2017
Embedding leader character into HR practices to achieve sustained excellence
Fulltext Access 10 Pages 2017
The influence of cooperative relations on geographical expansion and diversification strategies in family firms
Fulltext Access 10 Pages 2017
Overstating and understating interaction results in international business research
Fulltext Access 10 Pages 2017
Big data dreams: A framework for corporate strategy
Fulltext Access 10 Pages 2017
Catalytic defiance as a crisis communication strategy: The risk of pursuing long-term objectives
Fulltext Access 10 Pages 2017
Why strategy is key for successful social media sales
Fulltext Access 10 Pages 2017
Accountability and the public benefit corporation
Fulltext Access 10 Pages 2017
Spreading academic entrepreneurship: Made in Mexico
Fulltext Access 10 Pages 2017
Strategies for building effective virtual teams: Trust is key
Fulltext Access 10 Pages 2017
Managing millennials: Embracing generational differences
Fulltext Access 10 Pages 2017
Theorizing temporary spatial clusters and institutional boundary-work in industrial marketing
Fulltext Access 10 Pages 2017
The impact of virtual mirroring on customer satisfaction
Fulltext Access 10 Pages 2017
Consumer reactions to corporate tax strategies: The role of political ideology
Fulltext Access 10 Pages 2017
Perceived threats of terrorism and job performance: The roles of job-related anxiety and religiousness
Fulltext Access 10 Pages 2017
The mediating effects of habit on continuance intention
Fulltext Access 10 Pages 2017
Examining the potential of language technologies in public organizations by means of a business and IT architecture model
Fulltext Access 10 Pages 2017
Investigating factors influencing the market success or failure of IT services in Korea
Fulltext Access 10 Pages 2017
A reputation-based model for mobile agent migration for information search and retrieval
Fulltext Access 10 Pages 2017
Mediating effect of environmental orientation on pro-environmental purchase intentions in a low-involvement product situation
Fulltext Access 10 Pages 2017
The effect of salespersons' retail service quality and consumers' mood on impulse buying
Fulltext Access 10 Pages 2017
Growth of a viral phenomenon: Development and testing of a new methodological framework
Fulltext Access 10 Pages 2017
Client dependence and vendor innovation: The moderating role of organizational culture
Fulltext Access 10 Pages 2017
Dimensions of space in business network research
Fulltext Access 10 Pages 2017
Global connectivity and the evolution of industrial clusters: From tires to polymers in Northeast Ohio
Fulltext Access 10 Pages 2017
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