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Daneshyari Marketing Journas Latest Articles

Marketing Research Articles

The role of fashionability in second-hand shopping motivations
Fulltext Access 7 Pages 2016
Does customer analysis affect firm performance? Quantitative evidence from the Polish insurance market
Fulltext Access 7 Pages 2016
Lapsed buyers' durable brand consideration in emerging markets
Fulltext Access 7 Pages 2016
Global brand ownership: The mediating roles of consumer attitudes and brand identification
Fulltext Access 7 Pages 2016
Configurational answer to the ongoing riddle of formal and/or emergent planning practices
Fulltext Access 7 Pages 2016
Business model innovation in alliances: Successful configurations
Fulltext Access 7 Pages 2016
Understanding the attendance at cultural venues and events with stochastic preference models
Fulltext Access 7 Pages 2016
Executive Summaries
Fulltext Access 7 Pages 2016
Co-creation of service recovery: Utilitarian and hedonic value and post-recovery responses
Fulltext Access 7 Pages 2016
Organic food as self-presentation: The role of psychological motivation in older consumers' purchase intention of organic food
Fulltext Access 7 Pages 2016
Offering value and capturing surplus: A strategy for private label sales in a new customer loyalty building scenario
Fulltext Access 7 Pages 2016
The modernization of fresh food retailing in China: The role of consumers
Fulltext Access 7 Pages 2016
The dual mechanism of sales capabilities in influencing organizational performance
Fulltext Access 7 Pages 2016
Do the warning notices decrease or increase opportunistic behavior in cinemas?
Fulltext Access 7 Pages 2016
Consumer decision making styles in developed and developing markets: A cross-country comparison
Fulltext Access 7 Pages 2016
Consumer motives and impact of western media on the Moroccan luxury buyer
Fulltext Access 7 Pages 2016
Consumers' acceptance of smart virtual closets
Fulltext Access 7 Pages 2016
Evaluating the effect of corporate social responsibility communication on mobile telephone customers
Fulltext Access 7 Pages 2016
Toward the development of hedonic-utilitarian measures of retail service
Fulltext Access 7 Pages 2016
Celebrity endorsements: Influence of a product-endorser match on Millennials attitudes and purchase intentions
Fulltext Access 7 Pages 2016
Boundaries of the centrality effect during product choice
Fulltext Access 7 Pages 2016
Organizing and strategizing in changing networks: Contributions to theory, methodology and management
Fulltext Access 7 Pages 2016
Career success criteria and locus of control as indicators of adaptive readiness in the career adaptation model
Fulltext Access 7 Pages 2016
Performance-based contracting in business markets
Fulltext Access 7 Pages 2016
Shopping under the influence of curiosity: How retailers use mystery to drive purchase motivation
Fulltext Access 7 Pages 2016
Craft consumption and consumer transformation in a transmodern era
Fulltext Access 7 Pages 2016
From fantasy to reality: Transformation of native visitor experiences
Fulltext Access 7 Pages 2016
Conviviality behavior in entrepreneurial communities and business networks
Fulltext Access 7 Pages 2016
Separate and joint effects of advertising and placement
Fulltext Access 7 Pages 2016
Building cross-cultural negotiation prototypes in Latin American contexts from foreign executives' perceptions
Fulltext Access 7 Pages 2016
Estimation of retail sales under competitive location in Mexico
Fulltext Access 7 Pages 2016
Cement in Central America: Global players in a local industry
Fulltext Access 7 Pages 2016
Global model of export performance: Moderator role of export department
Fulltext Access 7 Pages 2016
Emergence of collective intelligence in online communities
Fulltext Access 7 Pages 2016
The mediating role of an innovative culture in the relationship between absorptive capacity and technical and non-technical innovation
Fulltext Access 7 Pages 2016
Absorptive capacity and value in the banking industry: A multiple mediation model
Fulltext Access 7 Pages 2016
Executive Summaries
Fulltext Access 7 Pages 2016
Market knowledge as a function of CEOs' personality: A fuzzy set approach
Fulltext Access 7 Pages 2016
How mobile payment influences the overall store price image
Fulltext Access 7 Pages 2016
Creative industries as hubs of new organizational and business practices
Fulltext Access 7 Pages 2016
Common methods variance detection in business research
Fulltext Access 7 Pages 2016
Fostering a trans-disciplinary perspectives of service ecosystems
Fulltext Access 7 Pages 2016
An empirical assessment of the dynamic capabilities-performance relationship
Fulltext Access 7 Pages 2016
Drivers of brand strength: Configural paths to strong cognitive brand equity
Fulltext Access 7 Pages 2016
How fitting! The influence of fence-context fit on price discrimination fairness
Fulltext Access 7 Pages 2016
Are Super Bowl ads a super waste of money? Examining the intermediary roles of customer-based brand equity and customer equity effects
Fulltext Access 7 Pages 2016
How emerging market investors' value competitors' customer equity: Brand crisis spillover in China
Fulltext Access 7 Pages 2016
Empathy can increase customer equity related to pro-social brands
Fulltext Access 7 Pages 2016
The impact of content sentiment and emotionality on content virality
Fulltext Access 7 Pages 2016
Reviving sleeping beauty brands by rearticulating brand heritage
Fulltext Access 7 Pages 2016
Ingredient branding for a luxury brand: The role of brand and product fit
Fulltext Access 7 Pages 2016
Linking pop-up brand stores to brand experience and word of mouth: The case of luxury retail
Fulltext Access 7 Pages 2016
The business of peace: Coca-Cola's contribution to stability, growth, and optimism
Fulltext Access 7 Pages 2016
Underestimating one's leadership impact
Fulltext Access 7 Pages 2016
Achieving radical innovation through symbiotic acquisition
Fulltext Access 7 Pages 2016
Service, emotional labor, and mindfulness
Fulltext Access 7 Pages 2016
Building high performance cultures
Fulltext Access 7 Pages 2016
Learning and knowledge management in and out of emerging markets: Introduction to the special issue
Fulltext Access 7 Pages 2016
When are natural and urban environments restorative? The impact of environmental compatibility on self-control restoration
Fulltext Access 7 Pages 2016
The emotion of interest and its relevance to consumer psychology and behaviour
Fulltext Access 7 Pages 2016
Much ado about media: Public relations in public agencies in the wake of managerialism
Fulltext Access 7 Pages 2016
Context, context, context: Priming theory and attitudes towards corporations in social media
Fulltext Access 7 Pages 2016
Gendered campaign tweets: The cases of Hillary Clinton and Donald Trump
Fulltext Access 7 Pages 2016
Theorizing public relations history: The roles of strategic intent and human agency
Fulltext Access 7 Pages 2016
The clothes make the man: The relation of sociocultural factors and sexual orientation to appearance and product involvement
Fulltext Access 7 Pages 2016
Crecimiento, progreso económico y emprendimiento
Fulltext Access 7 Pages 2016
The best objective in life is to be a good ancestor: An interview with Tim Hockey
Fulltext Access 7 Pages 2016
Desarrollo y validación inicial de una escala para evaluar la fidelidad de los consumidores hacia las tiendas
Fulltext Access 7 Pages 2016
Social enterprise: Gender gap and economic development
Fulltext Access 7 Pages 2016
Factors leading to foreign subsidiary ownership: A multi-level perspective
Fulltext Access 7 Pages 2016
The effects of humour in online recruitment advertising
Fulltext Access 7 Pages 2016
Predictors of purchase intention of luxury South Sea pearls
Fulltext Access 7 Pages 2016
Is cash king? Market performance and cash during a recession
Fulltext Access 7 Pages 2016
Discount reference moderates customers' reactions to discount frames after online service failure
Fulltext Access 7 Pages 2016
Direct and configurational paths of absorptive capacity and organizational innovation to successful organizational performance
Fulltext Access 7 Pages 2016
The performance impact of social media in the chain store industry
Fulltext Access 7 Pages 2016
The root cause of innovation system problems: Formative measures and causal configurations
Fulltext Access 7 Pages 2016
Global innovation index: Moving beyond the absolute value of ranking with a fuzzy-set analysis
Fulltext Access 7 Pages 2016
The generation of virtual needs: Recipes for satisfaction in social media networking
Fulltext Access 7 Pages 2016
Social innovation for bridging societal divides: Process or leader? A qualitative comparative analysis
Fulltext Access 7 Pages 2016
New versus frequent donors: Exploring the behaviour of the most desirable donors
Fulltext Access 7 Pages 2016
Good fences make good neighbors? Directions and safeguards in alliances on business model innovation
Fulltext Access 7 Pages 2016
How does institutional context shape entrepreneurship conceptualizations?
Fulltext Access 7 Pages 2016
Entrepreneurship in different contexts in cultural and creative industries
Fulltext Access 7 Pages 2016
Social involvement and consumption motivation: Co-creation of magic in the servicescape
Fulltext Access 7 Pages 2016
The attraction effect in mid-involvement categories: An experimental economics approach
Fulltext Access 7 Pages 2016
Export strategic orientation-performance relationship: Examination of its enabling and disenabling boundary conditions
Fulltext Access 7 Pages 2016
Unity is strength: A study of supplier relationship management integration
Fulltext Access 7 Pages 2016
Collaboration modes, preconditions, and contingencies in organizational alliance: A comparative assessment
Fulltext Access 7 Pages 2016
Mini-miracles: Transformations of self from consumption of the Lourdes pilgrimage
Fulltext Access 8 Pages 2016
Managing corporate social responsibility in China
Fulltext Access 8 Pages 2016
It's not about the leaders
Fulltext Access 8 Pages 2016
Understanding Branding in a digitally empowered world
Fulltext Access 8 Pages 2016
Wearing safe: Physical and informational security in the age of the wearable device
Fulltext Access 8 Pages 2016
Ricardo Palma Clinic
Fulltext Access 8 Pages 2016
The Caribbean Medical Center case: Marketing decision-making for hospitals facing customer attrition
Fulltext Access 8 Pages 2016
Relationship between service quality and customer equity in traditional markets
Fulltext Access 8 Pages 2016
Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performance
Fulltext Access 8 Pages 2016
The implications of slack heterogeneity for the slack-resources and corporate social performance relationship
Fulltext Access 8 Pages 2016
Learning to become a high reliability organization in the food retail business
Fulltext Access 8 Pages 2016
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