The interacting effect of virtual agents' gender and dressing style on attractiveness and subsequent consumer online behavior Fulltext Access 8 Pages 2016
Relationship between service quality and customer equity in traditional markets Fulltext Access 8 Pages 2016
Do Confucian principles enhance sustainable marketing and customer equity? Fulltext Access 8 Pages 2016
A cross validation of Consumer-Based Brand Equity models: Driving customer equity in retail brands Fulltext Access 8 Pages 2016
Revisiting associations between specific asset investment and loyal and cooperative behavior: A complexity theory perspective Fulltext Access 8 Pages 2016
Re-examining the functional diversity-performance relationship: The roles of behavioral integration, team cohesion, and team learning Fulltext Access 8 Pages 2016
Privacy versus reward: Do loyalty programs increase consumers' willingness to share personal information with third-party advertisers and data brokers? Fulltext Access 8 Pages 2016
Leading national brands facing store brands competition: Is price competitiveness the only thing that matters? Fulltext Access 8 Pages 2016
The Caribbean Medical Center case: Marketing decision-making for hospitals facing customer attrition Fulltext Access 8 Pages 2016
Creating a compelling brand meaning by orchestrating stories: The case of Scandinavia's largest department store Fulltext Access 8 Pages 2016
The effect of time stress on store loyalty: A case of food and grocery shopping in Thailand Fulltext Access 8 Pages 2016
An analysis of the utilization of Facebook by local Korean governments for tourism development and the network of smart tourism ecosystem Fulltext Access 8 Pages 2016
Transaction Cost Economics on trial again: A commentary on “The Role of Transaction Cost Economics in Information Technology Outsourcing Research: A Meta-Analysis of the Choice of Contract Type” Fulltext Access 8 Pages 2016
Alpha investment strategies in emerging markets: Assessing the potential and competitiveness of Latin American firms Fulltext Access 8 Pages 2016
Determinants of consumers' response to pay-what-you-want pricing strategy on the Internet Fulltext Access 8 Pages 2016
The role of customer regulatory orientation and fit in online shopping across cultural contexts Fulltext Access 8 Pages 2016
Corporate social responsibility authenticity: Investigating its antecedents and outcomes Fulltext Access 8 Pages 2016
Contextualizing human capital theory in a non-Western setting: Testing the pay-for-performance assumption Fulltext Access 8 Pages 2016
Organizational capacity for change, change experience, and change project performance Fulltext Access 8 Pages 2016
Case-based asymmetric modeling of firms with high versus low outcomes in implementing changes in direction Fulltext Access 8 Pages 2016
Introducing new products that affect consumer privacy: A mediation model Fulltext Access 8 Pages 2016
Linking personal turbulence and creative behavior: The influence of scanning and search in the entrepreneurial process Fulltext Access 8 Pages 2016
Contrasting risk perceptions of technology-based service innovations in inter-organizational settings Fulltext Access 8 Pages 2016
Toward a better understanding of stakeholder participation in the service innovation process: More than one path to success Fulltext Access 8 Pages 2016
Reciprocal transfer of brand identity and image associations arising from higher education brand extensions Fulltext Access 8 Pages 2016
Internal brand co-creation: The experiential brand meaning cycle in higher education Fulltext Access 8 Pages 2016
Innovation in service ecosystems-Breaking, making, and maintaining institutionalized rules of resource integration Fulltext Access 8 Pages 2016
Influence of salespersons' nonverbal communication cues on consumer shopping behaviour Fulltext Access 8 Pages 2016
Homogeneous versus heterogeneous designs for stated choice experiments: Ain't homogeneous designs all bad? Fulltext Access 8 Pages 2016
Perceived risk influence on dual-route information adoption processes on travel websites Fulltext Access 8 Pages 2016
Wearing safe: Physical and informational security in the age of the wearable device Fulltext Access 8 Pages 2016
Understanding consumer motivations to interact on brand websites in the international marketplace: Evidence from the U.S., China, and South Korea Fulltext Access 8 Pages 2016
Making the store a place of learning: The effects of in-store educational activities on retailer legitimacy and shopping intentions Fulltext Access 8 Pages 2016
Viticulture and oenology scientific research: The Old World versus the New World wine-producing countries Fulltext Access 8 Pages 2016
The “Holy” Triad in Media Ethics: A Conceptual Model for Understanding Global Media Ethics Fulltext Access 9 Pages 2016
Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands Fulltext Access 9 Pages 2016
Dynamic capabilities as a mediator linking international diversification and innovation performance of firms in an emerging economy Fulltext Access 9 Pages 2016
Media jihad: What PR can learn in Islamic State's public relations masterclass Fulltext Access 9 Pages 2016
Corporate social responsibility, media source preference, trust, and public engagement: The informed public's perspective Fulltext Access 9 Pages 2016
Mediatization of companies as a factor of their communication power and the new role of public relations Fulltext Access 9 Pages 2016
When the past makes news: Cultivating media relations through brand heritage Fulltext Access 9 Pages 2016
Public relations and social media: Deliberate or creative strategic planning Fulltext Access 9 Pages 2016
Co-creating value from knowledge-intensive business services in manufacturing firms: The moderating role of relationship learning in supplier-customer interactions Fulltext Access 9 Pages 2016
Effect of institutional ownership on dividends: An agency-theory-based analysis Fulltext Access 9 Pages 2016
Sistemas de gestión de la calidad: un estudio en empresas del sur de España y norte de Marruecos Fulltext Access 9 Pages 2016
Corporate financing decisions under ambiguity: Pecking order and liquidity policy implications Fulltext Access 9 Pages 2016
The effect of apathetic motivation on employees' intentions to use social media for businesses Fulltext Access 9 Pages 2016
The dynamic nature of social accounts: An examination of how interpretive processes impact on account effectiveness Fulltext Access 9 Pages 2016
Forecasting intraday call arrivals using the seasonal moving average method Fulltext Access 9 Pages 2016
The evoking power of servicescapes: Consumers' inferences of manipulative intent following service environment-driven evocations Fulltext Access 9 Pages 2016
How a firm's best versus normal customers react to compensation after a service failure Fulltext Access 9 Pages 2016
Non-technological innovations: Market performance of exporting firms in South America Fulltext Access 9 Pages 2016
A new approach to measuring retail promotion effectiveness: A case of store traffic Fulltext Access 9 Pages 2016
Relational norms in customer-company relationships: Net and configurational effects Fulltext Access 9 Pages 2016
Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior Fulltext Access 9 Pages 2016
Parasocial relationship effects on customer equity in the social media context Fulltext Access 9 Pages 2016
Capturing complexity in how configurations of firm Internal Orientations impact corporate social performance outcomes: Breaking from the dominant logic of symmetric-variable to asymmetric-case-based theory and testing Fulltext Access 9 Pages 2016
Life Design Counseling outcome and process: A case study with an adolescent Fulltext Access 9 Pages 2016
Variations of career decision ambiguity tolerance between China and the United States and between high school and college Fulltext Access 9 Pages 2016
How backup plans can harm goal pursuit: The unexpected downside of being prepared for failure Fulltext Access 9 Pages 2016
The consumer trail: Applying best-worst scaling to classical wine attributes Fulltext Access 9 Pages 2016
A dynamics-based approach to solutions typology: A case from the aerospace industry Fulltext Access 9 Pages 2016
Brand origin and country of production congruity: Evidence from the UK and China Fulltext Access 9 Pages 2016
Understanding network emergence after turbulent industrial relocation: A Swedish biorefinery initiative Fulltext Access 9 Pages 2016
A scientific realism perspective on scientific progress in marketing: An analysis of theory testing in marketing's major journals Fulltext Access 9 Pages 2016
Life Design Counseling: A study on client's operations for meaning construction Fulltext Access 9 Pages 2016