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Daneshyari Marketing Journas Latest Articles

Marketing Research Articles

Brand origin and country of production congruity: Evidence from the UK and China
Fulltext Access 9 Pages 2016
Career success across the globe
Fulltext Access 9 Pages 2016
Dynamic capabilities as a mediator linking international diversification and innovation performance of firms in an emerging economy
Fulltext Access 9 Pages 2016
Managing consumer debt: Culture, compliance, and completion
Fulltext Access 9 Pages 2016
Comparing reflective and formative measures: New insights from relevant simulations
Fulltext Access 9 Pages 2016
Customer perceptions of frontline employee service delivery: A study of Russian bank customer satisfaction and behavioural intentions
Fulltext Access 10 Pages 2016
The dynamic interplay between structure, anastructure and antistructure in extraordinary experiences
Fulltext Access 10 Pages 2016
Consumer response to health product communication: The role of perceived product efficacy
Fulltext Access 10 Pages 2016
The Effect of Return Policy Leniency on Consumer Purchase and Return Decisions: A Meta-analytic Review
Fulltext Access 10 Pages 2016
The interplay of counter-conformity motivation, social influence, and trust in customers' intention to adopt Internet banking services: The case of an emerging country
Fulltext Access 10 Pages 2016
Understanding consumer reactions to product contamination risks after national disasters: The roles of knowledge, experience, and information sources
Fulltext Access 10 Pages 2016
The impact of private labels on consumer store loyalty: An integrative perspective
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The effects of mall personality and fashion orientation on shopping value and mall patronage intension
Fulltext Access 10 Pages 2016
Price image consequences
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Augmented reality: Research agenda for studying the impact of its media characteristics on consumer behaviour
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Do time constraint and emergency purchase situation exert same influence on shopping? A study under haptic touch influence
Fulltext Access 10 Pages 2016
The dynamic effect of customer equity across firm growth: The case of small and medium-sized online retailers
Fulltext Access 10 Pages 2016
Linking usage and shopping: How value experiences can distinguish consumers
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The effect of frontline employees' personal self-disclosure on consumers' encounter experience
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Internet or store? An ethnographic study of consumers' internet and store-based grocery shopping practices
Fulltext Access 10 Pages 2016
Switching behavior of U.S. mobile phone service customers after providers shift from contract to no contract mobile phone service plans
Fulltext Access 10 Pages 2016
Creation and appropriation of socio-environmental value in coopetition
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How does the online service level influence consumers' purchase intentions before a transaction? A formative approach
Fulltext Access 10 Pages 2016
Saving the masses: The impact of perceived efficacy on charitable giving to single vs. multiple beneficiaries
Fulltext Access 10 Pages 2016
Big picture is better: The social implications of construal level for advice taking
Fulltext Access 10 Pages 2016
Perceived career barriers and vocational outcomes among university undergraduates: Exploring mediation and moderation effects
Fulltext Access 10 Pages 2016
State work engagement and state affect: Similar yet distinct concepts
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The (honest) truth about rational dishonesty
Fulltext Access 10 Pages 2016
Antecedents and consequences of university brand identification
Fulltext Access 10 Pages 2016
Strategy narratives and wellbeing challenges: The role of everyday self-presentation
Fulltext Access 10 Pages 2016
The effect of loyalty program fees on program perceptions and engagement
Fulltext Access 10 Pages 2016
Corporate Social Responsibility Reporting and Organizational Stigma: The Case of “Sin” Industries
Fulltext Access 10 Pages 2016
Being kind to ourselves: Self-compassion, coping, and consumption
Fulltext Access 10 Pages 2016
Do backward linkages in export processing zones increase dynamically? Firm-level evidence from Costa Rica
Fulltext Access 10 Pages 2016
Development of market Mavenism traits: Antecedents and moderating effects of culture, gender, and personal beliefs
Fulltext Access 10 Pages 2016
Does social exclusion influence multiple channel use? The interconnections with community, happiness, and well-being
Fulltext Access 10 Pages 2016
Shopping missions: An analytical method for the identification of shopper need states
Fulltext Access 10 Pages 2016
Legitimation in practice: A new digital publishing business model
Fulltext Access 10 Pages 2016
Debunking legendary beliefs about student samples in marketing research
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Brand management in higher education: The University Brand Personality Scale
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An integrative process model of organisational failure
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Actor engagement as a microfoundation for value co-creation
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Customer relationship building: The role of brand attractiveness and consumer-brand identification
Fulltext Access 10 Pages 2016
Defining service innovation: A review and synthesis
Fulltext Access 10 Pages 2016
I think they think we are good citizens: Meta-perceptions as antecedents of employees' reactions to corporate social responsibility
Fulltext Access 10 Pages 2016
Technological opinion leadership: The role of personal innovativeness, gadget love, and technological innovativeness
Fulltext Access 10 Pages 2016
The scope of price promotion research: An informetric study
Fulltext Access 10 Pages 2016
The parent's legacy: Firm founders and technological choice
Fulltext Access 10 Pages 2016
Challenges to effectiveness in public health organizations: The case of the Costa Rican Health Ministry
Fulltext Access 10 Pages 2016
Perceived inflation: The role of product accessibility and attitudes towards inflation
Fulltext Access 10 Pages 2016
The effects of role variety and ability disparity on virtual group performance
Fulltext Access 10 Pages 2016
Provider and relational determinants of customer solution performance
Fulltext Access 10 Pages 2016
Evaluating single sign-on security failure in cloud services
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Enabling career success as an emergent process
Fulltext Access 10 Pages 2016
Narrative career counseling: My career story and pictorial narratives
Fulltext Access 10 Pages 2016
Exploring changes during life and career design dialogues
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Firm valuation from customer equity: When does it work and when does it fail?
Fulltext Access 10 Pages 2016
Service-oriented disassembly sequence planning for electrical and electronic equipment waste
Fulltext Access 10 Pages 2016
Facilitating community networks: Public relations skills and non-professional organizers
Fulltext Access 10 Pages 2016
The dawn of a new golden age for media relations?
Fulltext Access 10 Pages 2016
Automated content analysis and crisis communication research
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When more than reputation is at risk: How two hospitals responded to Ebola
Fulltext Access 10 Pages 2016
Reconsidering early U.S. public relations institutions: An analysis of publicity and information bureaux 1891-1918
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Overcoming information overload in retail environments: Imagination and sales promotion in a wine context
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The sharing economy: Your business model's friend or foe?
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Análisis de la eficiencia en el mercado de eurobonos antes y durante la crisis económica (2004-2012)
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Social capital and knowledge sharing performance of learning networks
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Development and trade competitiveness of the European wine sector: A gravity analysis of intra-EU flows
Fulltext Access 10 Pages 2016
Wine Industry Competitiveness: A survey of the Shawnee Hills American Viticultural Area
Fulltext Access 10 Pages 2016
Not all that jazz! Jamband as a metaphor for organizing new models of innovation
Fulltext Access 10 Pages 2016
Stakeholder management as a source of competitive advantage
Fulltext Access 10 Pages 2016
Vision transformation through radical circles
Fulltext Access 10 Pages 2016
Successfully managing chain-wide transformational change
Fulltext Access 10 Pages 2016
Of video games, music, movies, and celebrities
Fulltext Access 10 Pages 2016
Expanding horizons on expatriate adjustment: A look at the role of emotional display and status
Fulltext Access 10 Pages 2016
Revisiting the roles of accounting in society
Fulltext Access 10 Pages 2016
Banker on board and innovative activity
Fulltext Access 10 Pages 2016
Social networks, power, and public relations: Tertius Iungens as a cocreational approach to studying relationship networks
Fulltext Access 10 Pages 2016
Exploring the roles of university spin-offs in business networks
Fulltext Access 10 Pages 2016
Solving knowledge sharing disparity: The role of team identification, organizational identification, and in-group bias
Fulltext Access 10 Pages 2016
What keeps the mobile hotel booking users loyal? Investigating the roles of self-efficacy, compatibility, perceived ease of use, and perceived convenience
Fulltext Access 10 Pages 2016
Green practices of the hotel industry: Analysis through the windows of smart tourism system
Fulltext Access 10 Pages 2016
Quest for purposefully designed conceptualization of the country-of-origin image construct
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Human capital and strategic persistence: An examination of underperforming workers in two emerging economies
Fulltext Access 10 Pages 2016
Cause-related marketing of products with a negative externality
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Understanding the relationship between frontline employee boreout and customer orientation
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New insights into unethical counterfeit consumption
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When do materialistic consumers join commercial sharing systems
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Testing psychological forward induction and the updating of beliefs in the lost wallet game
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Reactions towards diversity recruitment and the moderating influence of the recruiting firms' country-of-origin
Fulltext Access 10 Pages 2016
Exploring pro-environmental behaviors of consumers: An analysis of contextual factors, attitude, and behaviors
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Price clustering and the stability of stock prices
Fulltext Access 10 Pages 2016
Animated logos in mobile marketing communications: The roles of logo movement directions and trajectories
Fulltext Access 10 Pages 2016
The differential effects of functional vis-à-vis relational customer orientation on salesperson creativity
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Early-mover advantages at cross-border business-to-business e-commerce portals
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The antecedents of cross-functional coordination and their implications for marketing adaptiveness
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The effects of e-mass customization on consumer perceived value, satisfaction, and loyalty toward luxury brands
Fulltext Access 10 Pages 2016
Managing relationships with power advantage buyers: The role of supplier initiated bonding tactics in long-term buyer-supplier collaborations
Fulltext Access 10 Pages 2016
Business and cyber peace: We need you!
Fulltext Access 10 Pages 2016
The challenges of and solutions for implementing enterprise risk management
Fulltext Access 10 Pages 2016
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