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Daneshyari Marketing Journas Latest Articles

Marketing Research Articles

The road to customer loyalty paved with service customization
Fulltext Access 10 Pages 2016
The dynamic effect of customer equity across firm growth: The case of small and medium-sized online retailers
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Exploring changes during life and career design dialogues
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The Effect of Return Policy Leniency on Consumer Purchase and Return Decisions: A Meta-analytic Review
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Narrative career counseling: My career story and pictorial narratives
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Price image consequences
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Customer perceptions of frontline employee service delivery: A study of Russian bank customer satisfaction and behavioural intentions
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Evaluating single sign-on security failure in cloud services
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The sharing economy: Your business model's friend or foe?
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Linking social and economic responsibilities with financial performance: The role of innovation
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Early-mover advantages at cross-border business-to-business e-commerce portals
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The impact of private labels on consumer store loyalty: An integrative perspective
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Banker on board and innovative activity
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New insights into unethical counterfeit consumption
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Human capital and strategic persistence: An examination of underperforming workers in two emerging economies
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Quest for purposefully designed conceptualization of the country-of-origin image construct
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Green practices of the hotel industry: Analysis through the windows of smart tourism system
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Testing psychological forward induction and the updating of beliefs in the lost wallet game
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The (honest) truth about rational dishonesty
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State work engagement and state affect: Similar yet distinct concepts
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Social cognitive predictors of academic persistence and performance in engineering: Applicability across gender and race/ethnicity
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The scope of price promotion research: An informetric study
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Service-oriented disassembly sequence planning for electrical and electronic equipment waste
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Revisiting the roles of accounting in society
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Expanding horizons on expatriate adjustment: A look at the role of emotional display and status
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Do backward linkages in export processing zones increase dynamically? Firm-level evidence from Costa Rica
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Defining service innovation: A review and synthesis
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Demand for cinema and diverging tastes of critics and audiences
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The maximizing consumer wants even more choices: How consumers cope with the marketplace of overchoice
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How firms collaborate with public research organizations: The evolution of proximity dimensions in successful innovation projects
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Consumer adoption of No Junk Mail stickers: An extended planned behavior model assessing the respective role of store flyer attachment and perceived intrusiveness
Fulltext Access 10 Pages 2016
A behavioral approach to organizational innovation adoption
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Provider and relational determinants of customer solution performance
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Identifying factors influencing consumers’ intent to install mobile applications
Fulltext Access 10 Pages 2016
Pursuit of rigor in research: Illustration from coopetition literature
Fulltext Access 11 Pages 2016
Interorganizational collaboration and firm innovativeness: Unpacking the role of the organizational environment
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Scale format effects on response option interpretation and use
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The success of viral ads: Social and attitudinal predictors of consumer pass-on behavior on social network sites
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End-user engagement within innovative public procurement practices: A case study on public-private partnership procurement
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Does relational leadership generate organizational social capital? A case of exploring the effect of relational leadership on organizational social capital in China
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Investigating the relationship between corporate social responsibility and earnings management: Evidence from Spain
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Multimarket contact and performance: Evidence from emerging economies
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Within-person relationships between daily individual and job characteristics and daily manifestations of career adaptability
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The impact of education on intergenerational occupational mobility in Spain
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Unemployed and exhausted? Job-search fatigue and reemployment quality
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The influence of guanxi on physical distribution service quality availability in e-commerce sourcing fashion garments from China
Fulltext Access 11 Pages 2016
Predicting social media performance metrics and evaluation of the impact on brand building: A data mining approach
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What creates a collaboration-level identity?
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Cross-border acquisitions by Indian multinationals: Asset exploitation or asset augmentation?
Fulltext Access 11 Pages 2016
The impact of family involvement on the investments of Italian small-medium enterprises in psychically distant countries
Fulltext Access 11 Pages 2016
Boundary conditions of a curvilinear relationship between decision comprehensiveness and performance: The role of functional and national diversity
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Service response to economic decline: Innovation actions for achieving strategic renewal
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The Influence of Trait and State Narcissism on the Uniqueness of Mass-Customized Products
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Supplier satisfaction: Explanation and out-of-sample prediction
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The role of trust-building mechanisms in entering into network coopetition: The case of tourism networks in Poland
Fulltext Access 11 Pages 2016
Configurational path to customer satisfaction and stickiness for a restaurant chain using fuzzy set qualitative comparative analysis
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Brand meaning in higher education: Leaving the shallows via deep metaphors
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Constructive deviance as a driver for performance in retail
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An examination of the dimensions and antecedents of institutionalized creativity
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Sustainability program brands: Platforms for collaboration and co-creation
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The added value of brand alliances in higher education
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Coopetitive branding: Definition, typology, benefits and risks
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Accredited vs. non-accredited: How accreditation impacts perceptions and readiness to provide ethics counsel
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Stratification and segmentation: Social class in consumer behavior
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Research ArticleThe impact of self-construal and ethnicity on self-gifting behaviors
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Regular or low-fat? An investigation of the long-run impact of the first low-fat purchase on subsequent purchase volumes and calories
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How the timing of performance feedback impacts individual performance
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Crafting theory to satisfy the requirements of systems science
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Fighting for funding: Values advocacy and Planned Parenthood's right-to-life
Fulltext Access 11 Pages 2016
Framing a mystery: Information subsidies and media coverage of Malaysia airlines flight 370
Fulltext Access 11 Pages 2016
Political ideology, media-source preferences, and messaging strategies: A global perspective on trust building
Fulltext Access 11 Pages 2016
Public engagement with CEOs on social media: Motivations and relational outcomes
Fulltext Access 11 Pages 2016
The career construction interview and literary analysis
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What motivates the public? The power of social norms in driving public participation with organizations
Fulltext Access 11 Pages 2016
We are what we teach: The impact of persuasive communication on Philippine PR history and contemporary PR education
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The co-evolution of public relations and journalism: A first contribution to its systematic review
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The management of coopetitive tensions within multi-unit organizations
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Why do some US manufacturing and service firms with international operations choose to give internationally whereas others opt to give only in the United States?
Fulltext Access 11 Pages 2016
A service perspective
Fulltext Access 11 Pages 2016
Selfishly benevolent or benevolently selfish: When self-interest undermines versus promotes prosocial behavior
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Accounting, decisions and promises
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Is stakeholder orientation relevant for European firms?
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I did it your way. An experimental investigation of peer effects in investment choices
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An interrogation of accounting-marketing interface in UK financial services organisations: Mixing cats with dogs?
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Comparing student loyalty behavioural intentions across multi entry mode deliveries: An Australian perspective
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Exploring the comparative salience of restaurant attributes: A conjoint analysis approach
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Entrepreneurial orientation in hotel industry: Multi-group analysis of quality certification
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The role of organizational capabilities in achieving superior sustainability performance
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Social media framing within the Million Hoodies movement for justice
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Measuring and validating Islamic work value constructs: An empirical exploration using Malaysian samples
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Western firms' successful and unsuccessful business models in China
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Career counseling meets motivational interviewing: A sequential analysis of dynamic counselor-client interactions
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The role of experiential and non-experiential knowledge in cross-border acquisitions: The case of Indian multinational enterprises
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How does the geographic export diversification-performance relationship vary at different levels of export intensity?
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Wise proactivity: How to be proactive and wise in building your career
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Women and career advancement
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Discerning career cultures at work
Fulltext Access 11 Pages 2016
Past, present, and potential future of team diversity research: From compositional diversity to emergent diversity
Fulltext Access 11 Pages 2016
Bounded awareness: Implications for ethical decision making
Fulltext Access 11 Pages 2016
Self-as-object and self-as-subject in the workplace
Fulltext Access 11 Pages 2016
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