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Daneshyari Marketing Journas Latest Articles

Marketing Research Articles

Yes, we can! A fuzzy-set analysis of challenges, skills, and enjoyment of work
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National League against Cancer of Guatemala
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Customer value anticipation, product innovativeness, and customer lifetime value: The moderating role of advertising strategy
Fulltext Access 6 Pages 2016
Do the ends justify the means? How altruistic values moderate consumer responses to corporate social initiatives
Fulltext Access 6 Pages 2016
The impact of perceived similarity to other customers on shopping mall satisfaction
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Engaging consumer through the storefront: Evidences from integrating interactive technologies
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Organizational capabilities in the digital era: Reframing strategic orientation
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Reflections
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Genesis of the special issue
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Small farmer suppliers from local to global
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An introduction to mindfulness and sensemaking by highly reliable organizations in Latin America
Fulltext Access 6 Pages 2016
Motivational recipes and research performance: A fuzzy set analysis of the motivational profile of high performing research scientists
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Heresies and sacred cows in scholarly marketing publications
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The effect of public policies on entrepreneurial activity and economic growth
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Information exchange within horizontal relationships: A fuzzy-set approach to companies' characteristics role
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Foreign direct investment patterns of global hotel chains
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A configurational approach to network topology design for product innovation
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Approaches to changing organizational structure: The effect of drivers and communication
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Female entrepreneurship in startup ecosystems worldwide
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The contribution of business experience and knowledge to successful entrepreneurship
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CEO succession in family firms: Stewardship perspective in the pre-succession context
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Product portfolio management and performance: Evidence from a survey of innovative Brazilian companies
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Entrepreneurial orientation-hotel performance: Has market orientation anything to say?
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Kuwait water challenges: Building a research agenda for policy impact and student experiential learning
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A bottom-up path for IT management success: From infrastructure quality to competitive excellence
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The role of social platforms in transforming service ecosystems
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A dynamic framework for competitor identification: A neglecting role of dominant design
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Sustainability and differentiation: Understanding materiality from the context of Indian firms
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The entrepreneurship process and the model of volition
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An empirical study of 360-degree feedback, organizational justice, and firm sustainability
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Crowdsourcing and organizational forms: Emerging trends and research implications
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A fixed cost allocation based on the two-stage network data envelopment approach
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Detecting and ranking cash flow risk factors via artificial neural networks technique
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Interactive effects of internal brokerage activities in clusters: The case of the Spanish Toy Valley
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The competitiveness of small network-firm: A practical tool
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Learning in coopetition: Alliance orientation, network size, and firm types
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Executive Summaries
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Extracting business information from graphs: An eye tracking experiment
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The late-adopter scale: A measure of late adopters of technological innovations
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Innovation, internationalization and business-growth expectations among entrepreneurs in the services sector
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How does knowledge inertia affect firms product innovation?
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Problematizing the collaboration process in a knowledge-development context
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Old knowledge for new impacts: Equity theory and workforce nationalization
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Structured knowledge processes and firm performance: The role of organizational agility
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Seeing further: Honoring John Urry's contributions to tourism and hospitality research
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Amount off versus percentage off-when does it matter?
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Auxiliary theories as translation mechanisms for measurement model specification
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Reflexivity in life design interventions: Comments on life and career design dialogues
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The effect of financial innovation on European banks' risk
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Strategy's effect on knowledge sharing in host country networks
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Factors affecting the adoption of online banking in Poland
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Team effectiveness and open discussion of conflict in collaborative new product development: A cross-national study
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Corporate venture capital: The role of governance factors
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Explaining and predicting purchase intentions following luxury-fashion brand value co-creation encounters
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Marketing resources, performance, and competitive advantage: A review and future research directions
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Dummy coding vs effects coding for categorical variables: Clarifications and extensions
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Reflection and reflexivity during life-design interventions: Comments on Career Construction Counseling
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Enhancing the sales benefits of radical product innovativeness in internationalizing small and medium-sized enterprises
Fulltext Access 6 Pages 2016
The zero-price effect in a multicomponent product context
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On the e-commercialization of science: A step toward the future?
Fulltext Access 6 Pages 2016
The new publicity: From reflexive to reflective mediatisation
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Barack Obama's 2008 speech on Reverend Wright: Defending self and others
Fulltext Access 6 Pages 2016
Are reward cards just a business deal? The role of calculative versus emotional card commitment in driving store loyalty
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Altruistic or egoistic: Which value promotes organic food consumption among young consumers? A study in the context of a developing nation
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Giving back to society: Job creation through social entrepreneurship
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Entrepreneurial orientation pathways to performance: A fuzzy-set analysis
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The Journal of Economic Psychology: Challenges and opportunities for the next five years
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Demographic preferences towards careers in shared service centers: A factor analysis
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Market orientation, marketing capability, and new product performance: The moderating role of absorptive capacity
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Evaluation of quantitative indicators of marketing activities in the banking sector
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A marketing research tool for destination marketing organizations' logo design
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Why pay more for sustainable services? The case of ecotourism
Fulltext Access 6 Pages 2016
Organizing lessons learned practice for product-service innovation
Fulltext Access 6 Pages 2016
The impact of returns policies on profitability: A fashion e-commerce case
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Experience-focused thinking and cognitive mapping in ethical banking practices: From practical intuition to theory
Fulltext Access 6 Pages 2016
The influence of institutions development in venture creation decision: A cognitive view
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A gender perspective on work-life balance, perceived stress, and locus of control
Fulltext Access 6 Pages 2016
The antecedents of green innovation performance: A model of learning and capabilities
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Perceived unfairness of prices resulting from yield management practices in hotels
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The impact of leadership on small business innovativeness
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The effects of industry relatedness and takeover motives on cross-border acquisition completion
Fulltext Access 6 Pages 2016
How do intermediaries drive corporate innovation? A moderated mediating examination
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Success variables in science and technology parks
Fulltext Access 6 Pages 2016
Knowledge sources, agglomeration, and hotel performance
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Identifying capabilities in innovation projects: Evidences from eHealth
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An examination of retail website design and conversion rate
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Separate and joint effects of advertising and placement
Fulltext Access 7 Pages 2016
Linking pop-up brand stores to brand experience and word of mouth: The case of luxury retail
Fulltext Access 7 Pages 2016
Achieving radical innovation through symbiotic acquisition
Fulltext Access 7 Pages 2016
Are Super Bowl ads a super waste of money? Examining the intermediary roles of customer-based brand equity and customer equity effects
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The perfection of the narcissistic self: A qualitative study on luxury consumption and customer equity
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Relationship value based on customer equity influences on online group-buying customer loyalty
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Good fences make good neighbors? Directions and safeguards in alliances on business model innovation
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Market knowledge as a function of CEOs' personality: A fuzzy set approach
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Managing “after hours” electronic work communication
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Emergence of collective intelligence in online communities
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High impact interviewing
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Ingredient branding for a luxury brand: The role of brand and product fit
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Learning and knowledge management in and out of emerging markets: Introduction to the special issue
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The business of peace: Coca-Cola's contribution to stability, growth, and optimism
Fulltext Access 7 Pages 2016
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