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Daneshyari Marketing Journas Latest Articles

Marketing Research Articles

Full Length ArticleWhite eyes are the window to the pure soul: Metaphorical association and overgeneralization effects for spokespeople with limbal rings
Fulltext Access 16 Pages 2016
An analysis of the open innovation effect on firm performance
Fulltext Access 16 Pages 2016
Managerial work in the realm of the digital universe: The role of the data triad
Fulltext Access 16 Pages 2016
Mapping the evolution of the impact of economic transition on Central and Eastern European enterprises: A co-word analysis
Fulltext Access 16 Pages 2016
The legitimacy of subsidiary issue selling: Balancing positive & negative attention from corporate headquarters
Fulltext Access 16 Pages 2016
Cultural adaptation and socialisation between Western buyers and Chinese suppliers: The formation of a hybrid culture
Fulltext Access 16 Pages 2016
Inequity aversion revisited
Fulltext Access 16 Pages 2016
The impact of self-control depletion on social preferences in the ultimatum game
Fulltext Access 16 Pages 2016
A Model for Inferring Market Preferences from Online Retail Product Information Matrices
Fulltext Access 16 Pages 2016
Risk mitigation and trust: Experimental Evidence from Jordan and the United States
Fulltext Access 16 Pages 2016
Examining Biased Assimilation of Brand-related Online Reviews
Fulltext Access 16 Pages 2016
Getting grey hairs in the labour market. An alternative experiment on age discrimination
Fulltext Access 16 Pages 2016
Why Nonprofits Are Easier to Endorse on Social Media: The Roles of Warmth and Brand Symbolism
Fulltext Access 16 Pages 2016
Effects of TV advertising on keyword search
Fulltext Access 16 Pages 2016
Accounting institutions as truce: The emergence of accounting in the governance of transnational mail flows
Fulltext Access 16 Pages 2016
Constructing a conceptual model of purchase behaviour of village shopkeepers - a study of small rural retailers in Eastern India
Fulltext Access 16 Pages 2016
Stakeholder co-creation during the innovation process: Identifying capabilities for knowledge creation among multiple stakeholders
Fulltext Access 16 Pages 2016
The effectiveness of workflow management systems: A longitudinal study
Fulltext Access 16 Pages 2016
A systematic review of 40 years of public relations evaluation and measurement research: Looking into the past, the present, and future
Fulltext Access 16 Pages 2016
Project management self-efficacy as a predictor of project performance: Constructing and validating a domain-specific scale
Fulltext Access 16 Pages 2016
How the public reacts to social impacts in construction projects? A structural equation modeling study
Fulltext Access 16 Pages 2016
Towards an improved understanding of project stakeholder landscapes
Fulltext Access 16 Pages 2016
“God, I have so many ashtrays!” Dependences and dependencies in consumer-possession relationships
Fulltext Access 16 Pages 2016
A Bayesian approach to improving estimate to complete
Fulltext Access 16 Pages 2016
The effects of collecting and connecting activities on knowledge creation in organizations
Fulltext Access 16 Pages 2016
Which Categories and Brands to Promote with Targeted Coupons to Reward and to Develop Customers in Supermarkets
Fulltext Access 16 Pages 2016
The impact of home-country institutions and competition on firm profitability
Fulltext Access 16 Pages 2016
Front-end definition of projects: Ten paradoxes and some reflections regarding project management and project governance
Fulltext Access 17 Pages 2016
An exploration of the interactive effects of leader trait goal orientation and goal content in teams
Fulltext Access 17 Pages 2016
Assessing the measurement invariance of the four-dimensional cultural intelligence scale across countries: A composite model approach
Fulltext Access 17 Pages 2016
Modelling and Investigating the relationship of after sales service quality with customer satisfaction, retention and loyalty - A case study of home appliances business
Fulltext Access 17 Pages 2016
A systematic review of research on coopetition: Toward a multilevel understanding
Fulltext Access 17 Pages 2016
The effect of local corruption on ownership strategy in cross-border mergers and acquisitions
Fulltext Access 17 Pages 2016
Re-imagining the utopian: Transformation of a sustainable lifestyle in ecovillages
Fulltext Access 17 Pages 2016
Building a scale for dynamic learning capabilities: The role of resources, learning, competitive intent and routine patterning
Fulltext Access 17 Pages 2016
Big data: From beginning to future
Fulltext Access 17 Pages 2016
Six decades of project management research: Thematic trends and future opportunities
Fulltext Access 17 Pages 2016
Handling social risks in government-driven mega project: An empirical case study from West China
Fulltext Access 17 Pages 2016
The Ramadan effect: Illusion or reality?
Fulltext Access 17 Pages 2016
Instituting facts: Data structures and institutional order
Fulltext Access 17 Pages 2016
Wine and health perceptions: Exploring the impact of gender, age and ethnicity on consumer perceptions of wine and health
Fulltext Access 17 Pages 2016
Choice set, relative income, and inequity aversion: An experimental investigation
Fulltext Access 17 Pages 2016
The influence of gender on entrepreneurial intention: The mediating role of perceptual factors
Fulltext Access 17 Pages 2016
“Once upon a brand”: Storytelling practices by Spanish brands
Fulltext Access 17 Pages 2016
Who performs better under time pressure? Results from a field experiment
Fulltext Access 17 Pages 2016
The good practices manifesto: Overcoming bad practices pervasive in current research in business
Fulltext Access 17 Pages 2016
Advanced modeling of online consumer behavior: The moderating roles of hedonism and culture
Fulltext Access 17 Pages 2016
“My plastic dreams”: Towards an extended understanding of materiality and the shaping of consumer identities
Fulltext Access 17 Pages 2016
Maintaining perceived control with unemployment facilitates future adjustment
Fulltext Access 17 Pages 2016
Institutional difference, organizational experience, and foreign affiliate performance: Evidence from Polish firms
Fulltext Access 17 Pages 2016
Revealing side effects of quota rules on group cooperation
Fulltext Access 17 Pages 2016
Swapping and the social psychology of disadvantaged American populations
Fulltext Access 17 Pages 2016
The calibrated sigma method: An efficient remedy for between-group differences in response category use on Likert scales
Fulltext Access 17 Pages 2016
The competitive implications of a “no-haggle” pricing strategy when others negotiate: Findings from a natural experiment
Fulltext Access 17 Pages 2016
The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework
Fulltext Access 17 Pages 2016
From the ordinary to the extraordinary
Fulltext Access 17 Pages 2016
Understanding the nature of Project Management capacity in Sri Lankan non-governmental organisations (NGOs): A Resource Based Perspective
Fulltext Access 17 Pages 2016
Location choice with longitudinal WiFi data
Fulltext Access 17 Pages 2016
Project change stakeholder communication
Fulltext Access 17 Pages 2016
Levels, phases and themes of coopetition: A systematic literature review and research agenda
Fulltext Access 17 Pages 2016
The impact of profit incentives on the relevance of online recommendations
Fulltext Access 18 Pages 2016
Do shareholders favor business analytics announcements?
Fulltext Access 18 Pages 2016
Linking servant leadership to individual performance: Differentiating the mediating role of autonomy, competence and relatedness need satisfaction
Fulltext Access 18 Pages 2016
Open source project success: Resource access, flow, and integration
Fulltext Access 18 Pages 2016
The impact of task interruption on tax accountants' professional judgment
Fulltext Access 18 Pages 2016
Mapping the customer journey: Lessons learned from graph-based online attribution modeling
Fulltext Access 18 Pages 2016
Does incremental and radical innovation performance depend on different types of knowledge accumulation capabilities and organizational size?
Fulltext Access 18 Pages 2016
The effect of regulatory focus on attention residue and performance during interruptions
Fulltext Access 18 Pages 2016
The role of social capital towards resource sharing in collaborative R&D projects: Evidences from the 7th Framework Programme
Fulltext Access 18 Pages 2016
Role of personality and affect on the social support and work family conflict relationship
Fulltext Access 18 Pages 2016
Is it ‘augmented reality’? Contesting boundary work over the definitions and organizing visions for an emerging technology across field-configuring events
Fulltext Access 18 Pages 2016
Cultural values, emotional intelligence, and conflict handling styles: A global study
Fulltext Access 18 Pages 2016
E-Service Quality: Development of a Hierarchical Model
Fulltext Access 18 Pages 2016
An intra-group perspective on leader preferences: Different risks of exploitation shape preferences for leader facial dominance
Fulltext Access 18 Pages 2016
Assessing the predictive performance of structural equation model estimators
Fulltext Access 18 Pages 2016
Negative reciprocity and its relation to anger-like emotions in identity-homogeneous and -heterogeneous groups
Fulltext Access 18 Pages 2016
Measuring and benchmarking managerial efficiency of project execution schedule performance
Fulltext Access 18 Pages 2016
Light and Pale Colors in Food Packaging: When Does This Package Cue Signal Superior Healthiness or Inferior Tastiness?
Fulltext Access 19 Pages 2016
A third-party logistics provider: To be or not to be a highly reliable organization
Fulltext Access 19 Pages 2016
Similarities and contrasts of complexity, uncertainty, risks, and resilience in supply chains and temporary multi-organization projects
Fulltext Access 19 Pages 2016
A micro foundation for discrete choice models with multiple categories of goods
Fulltext Access 19 Pages 2016
Impact of information on risk attitudes: Implications on valuation of reliability and information
Fulltext Access 19 Pages 2016
Helping Firms Reduce Complexity in Multichannel Online Data: A New Taxonomy-Based Approach for Customer Journeys
Fulltext Access 19 Pages 2016
Carry a big stick, or no stick at all: Punishment and endowment heterogeneity in the trust game
Fulltext Access 19 Pages 2016
Personality and wealth accumulation among older couples: Do dispositional characteristics pay dividends?
Fulltext Access 19 Pages 2016
Blame the shepherd not the sheep: Imitating higher-ranking transgressors mitigates punishment for unethical behavior
Fulltext Access 19 Pages 2016
True to what We stand for: Championing collective interests as a path to authentic leadership
Fulltext Access 19 Pages 2016
A hybrid public good experiment eliciting multi-dimensional choice data
Fulltext Access 19 Pages 2016
Return on capital in Spanish tourism businesses: A comparative analysis of family vs non-family businesses
Fulltext Access 20 Pages 2016
On the robustness of random regret minimization modelling outcomes towards omitted attributes
Fulltext Access 20 Pages 2016
Is the Daily Deal Social Shopping?: An Empirical Analysis of Customer Panel Data
Fulltext Access 20 Pages 2016
An exploration of the 'dark side' associations of conflict, power and dependence in customer-supplier relationships
Fulltext Access 20 Pages 2016
Discussing project status with the project-space model: An action research study
Fulltext Access 20 Pages 2016
Social impact bonds: The securitization of the homeless
Fulltext Access 20 Pages 2016
Governing innovation in U.S. state government: An ecosystem perspective
Fulltext Access 20 Pages 2016
Perils of being close to a bad leader in a bad environment: Exploring the combined effects of despotic leadership, leader member exchange, and perceived organizational politics on behaviors
Fulltext Access 20 Pages 2016
Emergent leadership in virtual teams: A multilevel investigation of individual communication and team dispersion antecedents
Fulltext Access 20 Pages 2016
Performance measurement in global governance: Ranking and the politics of variability
Fulltext Access 20 Pages 2016
Do happy leaders lead better? Affective and attitudinal antecedents of transformational leadership
Fulltext Access 21 Pages 2016
Institutional work and regulatory change in the accounting profession
Fulltext Access 21 Pages 2016
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