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Marketing Research Articles

Golden rule of forecasting rearticulated: Forecast unto others as you would have them forecast unto you
Fulltext Access 4 Pages 2015
Commentary: A critical assessment of firm advantage and implications for multinationals and multinationalizing firms
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Commentary: Why and how can Multinational Enterprises be value-creating organizations?
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Columns
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Executive Summaries
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Introduction to the special issue
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Why we should lie
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Business and society on the transitional periphery: Comparative perspectives
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The costs of bad behavior
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A commentary on reporting effect size and confidence intervals: Response to Palmer and Strelan (2014)
Fulltext Access 4 Pages 2015
Commentary on “Storytelling by the sales force and its effect on buyer–seller exchange” by David Gilliam and Karen Flaherty
Fulltext Access 4 Pages 2015
Executive Summaries
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Knowledge management and innovation in knowledge-based and high-tech industrial markets: The role of openness and absorptive capacity
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Is there a Golden Rule?
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Decomposition of time-series by level and change
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Leading with emotion: An overview of the special issue on leadership and emotions
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Spectator emotions: Effects on quality, satisfaction, value, and future intentions
Fulltext Access 5 Pages 2015
Quality of consulting services and consulting fees
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The effect of social, cultural, and economic factors on entrepreneurship
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Distance and perceptions of risk in internationalization decisions
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Seeking partners in international alliances: The influence of cultural factors
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Advantage transfer on location choice and subsidiary performance
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A rational normative model of international expansion: Strategic intent perspective, market positions, and founder CEOs/family-successor CEOs
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The effectiveness of life-cycle pricing for consumer durables
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Customer participation and citizenship behavior effects on turnover intention
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Influences of parental occupation on occupational choices and professional values
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From sustainability to customer loyalty: A case of full service hotels’ guests
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Brands as substitutes for the need for touch in online shopping
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Achieving tourist loyalty through destination personality, satisfaction, and identification
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Social transmission of cultural practices and implicit attitudes
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How does brand misconduct affect the brand–customer relationship?
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Factors affecting firm's R&D investment decisions
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Constructing business incubation service capabilities for tenants at post-entrepreneurial phase
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Information- and rivalry-based perspectives on reactive patent litigation strategy
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The corporation as a political actor – European and North American perspectives
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Leveraging social media for electronic commerce in Asia: Research areas and opportunities
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Reforming the state: Understanding the vicious circles of reform
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Use of infrastructures to support innovative entrepreneurship and business growth
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Executive Summaries
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List of Reviewers 2013-2014
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Users' adoption of mobile applications: Product type and message framing's moderating effect
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Transaction cost determinants and advantage transferability's effect on international ownership strategy
Fulltext Access 5 Pages 2015
From the Editors: Publishing in the Journal of World Business
Fulltext Access 5 Pages 2015
When simple alternatives to Bayes formula work well: Reducing the cognitive load when updating probability forecasts
Fulltext Access 6 Pages 2015
Are they always promising? An empirical analysis of moderators influencing consumer preferences for economy and premium private labels
Fulltext Access 6 Pages 2015
Advanced techniques for knowledge management and access to strategic information
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Enterprise Content Management solutions-Roadmap strategy and implementation challenges
Fulltext Access 6 Pages 2015
Reflective thoughts on the potential and challenges of wearable technology for healthcare provision and medical education
Fulltext Access 6 Pages 2015
Adolescents gradually improve at detecting trustworthiness from the facial features of unknown adults
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Private labels versus national brands: The effects of branding on sensory perceptions and purchase intentions
Fulltext Access 6 Pages 2015
Dialogic co-creation and service innovation performance in high-tech companies
Fulltext Access 6 Pages 2015
Leader cognition: Approaches and findings
Fulltext Access 6 Pages 2015
Developing tribal casino employees as conduits for tribal government messaging
Fulltext Access 6 Pages 2015
Big data and talent management: Using hard data to make the soft stuff easy
Fulltext Access 6 Pages 2015
Facebook users' intentions in risk communication and food-safety issues
Fulltext Access 6 Pages 2015
Managing innovation through co-production in interfirm partnering
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Aggregation systems for sales forecasting
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Innovative brand experience's influence on brand equity and brand satisfaction
Fulltext Access 6 Pages 2015
The empirical study of consumers' loyalty for display technology
Fulltext Access 6 Pages 2015
What to avoid to succeed as an entrepreneur
Fulltext Access 6 Pages 2015
Social networks in cultural industries
Fulltext Access 6 Pages 2015
The relative contribution of love and trust towards customer loyalty
Fulltext Access 6 Pages 2015
Information technology and consumer behavior in travel and tourism: Insights from travel planning using the internet
Fulltext Access 6 Pages 2015
Nostalgia as travel motivation and its impact on tourists' loyalty
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Applying the technology acceptance model in a two-country study of SMS advertising
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Strategic use of enterprise systems among service firms: Antecedents and consequences
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Efficiency and exports: Evidence from Southern European companies
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South-South technology transfer to Laos through face-to-face contacts
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Family firms' credit rating, idiosyncratic risk, and earnings management
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The influence of relationship marketing investments on customer gratitude in retailing
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Negotiations between auditors and their clients regarding adjustments to the financial statements
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Using advertising and price to mitigate losses in a product-harm crisis
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The Journal of World Business Special Issue: Global governance and international nonmarket strategies: Introduction to the special issue
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Does civility pay?
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Are there unique leadership models in Asia? Exploring uncharted territory
Fulltext Access 6 Pages 2015
Keeping consumers in the red: Hedonic debt prioritization within multiple debt accounts
Fulltext Access 6 Pages 2015
From experiential psychology to consumer experience
Fulltext Access 6 Pages 2015
Digital publics: Tracking and reaching them
Fulltext Access 6 Pages 2015
Pre- and post-purchase stage in impulse buying: The role of mood and satisfaction
Fulltext Access 6 Pages 2015
Tourism stakeholders attitudes toward sustainable development: A case in the Arctic
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Validating Bluetooth logging as metric for shopper behaviour studies
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Smoker's recall of fear appeal imagery: Examining the effect of fear intensity and fear type
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Antecedents of tourism destination reputation: The mediating role of familiarity
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Competing for attention with in-store promotions
Fulltext Access 6 Pages 2015
“What does a woman want?” The moderating effect of age in female consumption
Fulltext Access 6 Pages 2015
Consumers' reaction to fair trade motivated price increases
Fulltext Access 6 Pages 2015
Brands in, from and to emerging markets: The role of industrial relationships
Fulltext Access 7 Pages 2015
Antecedents of rural and urban consumers' propensity to outshop and product specific outshopping behaviour
Fulltext Access 7 Pages 2015
Can a magic recipe foster university spin-off creation?
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Government, company, and dyadic factors affecting key account management performance in China: Propositions to provoke research
Fulltext Access 7 Pages 2015
The hidden abode of network orchestration: The case of de-legitimated diesel cars in Japan
Fulltext Access 7 Pages 2015
The differential success of movie trailers
Fulltext Access 7 Pages 2015
Strategic project portfolio selection for national research institutes
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Store choice: How understanding consumer choice of ‘where’ to shop may assist the small retailer
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Consumer choice of store brands across store formats: A panel data analysis under crisis periods
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Searching for Benedict de Spinoza in the history of communication: His influence on Walter Lippmann and Edward Bernays
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Using a hedonic price model to test prospect theory assertions: The asymmetrical and nonlinear effect of reliability on used car prices
Fulltext Access 7 Pages 2015
How can gender signal employee qualities in retailing?
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Challenges and opportunities affecting the future of human resource management
Fulltext Access 7 Pages 2015
Recognizing the important role of self-initiated expatriates in effective global talent management
Fulltext Access 7 Pages 2015
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