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Marketing Research Articles

Heuristics and resource depletion: eye-tracking customers’ in situ gaze behavior in the field
Fulltext Access 7 Pages 2015
List of occasional reviewers - 2014
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Manipulating a stated choice experiment
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Inter-cognitive representations in business networks
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Intermediaries in power-laden retail supply chains: An opportunity to improve buyer–supplier relationships and collaboration
Fulltext Access 7 Pages 2015
The ecological fallacy: How to spot one and tips on how to use one to your advantage
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Business models for the Internet of Things
Fulltext Access 7 Pages 2015
Profiling the high frequency wine consumer by price segmentation in the US market
Fulltext Access 7 Pages 2015
Consumer perceptions of product creativity, coolness, value and attitude
Fulltext Access 7 Pages 2015
Search scope and innovation performance of emerging-market firms
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A learning organization in the service of knowledge management among nurses: A case study
Fulltext Access 7 Pages 2015
Tourism spatial spillover effects and urban economic growth
Fulltext Access 7 Pages 2015
Validating the reduced burnout scale and sequencing of burnout
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Authenticity Perceptions in the Chinese Marketplace
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Customer loyalty in entertainment venues: The reality TV genre
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Service employees' willingness to report complaints scale: Cross-country application and replication
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The role of satisfaction, trust and contractual obligation on long-term orientation
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Consequences of deviating from predicted CEO labor market compensation on long-term firm value
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Aggregation methods to calculate the average price
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Multilevel environment induced impulsive gambling
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Research performance of marketing academics and departments: An international comparison
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Negative aspects of business relationships for resource mobilization
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Managing supplier satisfaction: Social capital and resource dependence frameworks
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How relationship conditions affect suppliers' resource inputs
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Relative performance of methods for forecasting special events
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Forecasting intermittent inventory demands: simple parametric methods vs. bootstrapping
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Forecasting new product trial with analogous series
Fulltext Access 7 Pages 2015
Selling hope: Gambling entrepreneurs in Britain 1906-1960
Fulltext Access 7 Pages 2015
Transgressive drinking practices and the subversion of proscriptive alcohol policy messages
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Promotional phrases as questions versus statements: An influence of phrase style on product evaluation
Fulltext Access 7 Pages 2015
How to promote purchase of carbon offset products: Labeling vs. calculation?
Fulltext Access 7 Pages 2015
Managing information sharing in online communities and marketplaces
Fulltext Access 7 Pages 2015
National and international labour relations in oil and gas Trans National Corporations in Kazakhstan
Fulltext Access 7 Pages 2015
Learning from practice: how HR analytics avoids being a management fad
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Doing nothing and nothing to do
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A case analysis of embryonic data mining success
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Classification: The understudied concept
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The mediating role of trust and commitment on members' continuous knowledge sharing intention: A commitment-trust theory perspective
Fulltext Access 7 Pages 2015
The sustainable effectiveness model
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Planning reconsidered: Paradox, poetry and people at the edge of strategy
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Art, Philosophy, and Business: turns to speculative realism in European management scholarship
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Towards a value-based perspective of consumer multicultural orientation
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How to avoid regulatory antitrust scrutiny: The behavioral defense
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Business tax incentives
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Knowing what they know: A managerial perspective on consumer knowledge
Fulltext Access 7 Pages 2015
Everyone loves a secret: Why consumers value marketing secrets
Fulltext Access 7 Pages 2015
Trade secrets: Managerial guidance for competitive advantage
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Outsourcing de sistemas de información: situación actual, evolución y tendencias
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Influences of gender and product type on online purchasing
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Destructive leadership
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Executive Summaries
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The effects of affect, processing goals and temporal distance on information processing: Qualifications on temporal construal theory
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Does dirty money influence product valuations?
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Looking ahead or looking back: Current evaluations and the effect of psychological connectedness to a temporal self
Fulltext Access 7 Pages 2015
Building a science of spending: Lessons from the past and directions for the future
Fulltext Access 7 Pages 2015
Can't finish what you started? The effect of climactic interruption on behavior
Fulltext Access 7 Pages 2015
Hide the light or let it shine? Examining the factors influencing the effect of publicizing donations on donors’ happiness
Fulltext Access 7 Pages 2015
Overcoming knowledge loss through the utilization of an unlearning context
Fulltext Access 7 Pages 2015
Social factors' influences on corporate wiki acceptance and use
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Strategic embeddedness of modularity in alliances: Innovation and performance implications
Fulltext Access 7 Pages 2015
If you install it, will they use it? Understanding why hospitality customers take “technological pauses” from self-service technology
Fulltext Access 7 Pages 2015
The direct and moderating influences of individual-level cultural values within web engagement: A multi-country analysis of a public information website
Fulltext Access 8 Pages 2015
Influences of two modes of intergenerational communication on brand equity
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Good native advertising isn’t a secret
Fulltext Access 8 Pages 2015
An interview with Kerry Tassopoulos, Vice President - Public Affairs, Risk Management and Compliance at Mary Kay Inc.
Fulltext Access 8 Pages 2015
It is useful to consider the interlocks according to the type of board member (executive or non-executive) who posseses them? Their effect on firm performance
Fulltext Access 8 Pages 2015
Alerta emprendedora y conocimiento previo para la identificación de oportunidades emprendedoras: el papel moderador de las redes sociales
Fulltext Access 8 Pages 2015
Strategic value curve analysis: Diagnosing and improving customer value propositions
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¿Es útil la gestión de los recursos humanos en los ayuntamientos?
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That's not fair! Clarifying copyright and trademark fair use for business managers
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Corporate responses to online music piracy: Strategic lessons for the challenge of additive manufacturing
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A framework for transparency in international trade
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Attitude toward cultural diversity: A test of identity-related antecedents and purchasing consequences
Fulltext Access 8 Pages 2015
Linking unlearning with service quality through learning processes in the Spanish banking industry
Fulltext Access 8 Pages 2015
Has brand loyalty declined? A longitudinal analysis of repeat purchase behavior in the UK and the USA
Fulltext Access 8 Pages 2015
Mindscapes and individual heterogeneity within and between cultures
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Employee Adaptive Behavior in Service Enactments
Fulltext Access 8 Pages 2015
Dispositional and situational differences in motives to engage in citizenship behavior
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Antecedents of franchise strategy and performance
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Key account management in China: Insights from a Chinese supplier
Fulltext Access 8 Pages 2015
The impact of external and internal entrainment on firm innovativeness: A test of moderation
Fulltext Access 8 Pages 2015
Intention to visit and willingness to pay premium for ecotourism: The impact of attitude, materialism, and motivation
Fulltext Access 8 Pages 2015
Analyzing destination branding and image from online sources: A web content mining approach
Fulltext Access 8 Pages 2015
Why the little things matter: Exploring situational influences on customers' self-service technology decisions
Fulltext Access 8 Pages 2015
Absorptive capacity and autonomous R&D climate roles in firm innovation
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Reflections on conceptions of research methodology among management academics
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The over-categorization effect: How the number of categorizations influences shoppers' perceptions of variety and satisfaction
Fulltext Access 8 Pages 2015
As worlds collide: The role of marketing management in customer-to-customer interactions
Fulltext Access 8 Pages 2015
Regulation of emotions, interpersonal conflict, and job performance for salespeople
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Transformational leadership dimensions and employee creativity in China: A cross-level analysis
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Someone to watch over me: The integration of privacy and corporate social responsibility
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Patriot games? Determinants of responses to Chinese and foreign sponsors of the Beijing Olympics
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Business groups and entrepreneurship in developing countries after reforms
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Family ownership as a moderator between R&D investments and CEO compensation
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Managing closing time to enhance manager, employee, and customer satisfaction
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Exploring the effectiveness of creating regulatory fit in crisis communications: Can it change perceptions of media coverage during a crisis?
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The value of communication during a crisis: Insights from strategic communication research
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Consumers' reactions to global versus local advertising appeals: A test of culturally incongruent images in China
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The secrets of secret societies: The case of wine
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Opportunism in buyer–seller relationships: Some unexplored antecedents
Fulltext Access 8 Pages 2015
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