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Daneshyari Marketing Journas Latest Articles

Marketing Research Articles

Shopping, gambling or shambling? Penny auctions
Fulltext Access 5 Pages 2013
Towards a theoretical framework of motivations and interactivity for using IPTV
Fulltext Access 5 Pages 2013
Strategic communication applied to nation building in Spain: The experience of the Catalan Region
Fulltext Access 5 Pages 2013
The significant difference paradigm promotes bad science
Fulltext Access 5 Pages 2013
Use of social media for corporate communications by research-funding organisations in the UK
Fulltext Access 5 Pages 2013
Multi-stakeholder virtual dialogue: Introduction to the special issue
Fulltext Access 5 Pages 2013
Customer value co-creation behavior: Scale development and validation
Fulltext Access 6 Pages 2013
Multi-group invariance in a third-order factorial model: Attribute satisfaction measurement
Fulltext Access 6 Pages 2013
A soft-computing-based method for the automatic discovery of fuzzy rules in databases: Uses for academic research and management support in marketing
Fulltext Access 6 Pages 2013
Is two-tailed testing for directional research hypotheses tests legitimate?
Fulltext Access 6 Pages 2013
Penny wise, player foolish? Slot-hold regulation and consumer preference
Fulltext Access 6 Pages 2013
Does marketing research suffer from methods myopia?
Fulltext Access 6 Pages 2013
Beyond subjective to confirmatory personal introspection: Interpreting events and meaning of a long-term visit in Sweden
Fulltext Access 6 Pages 2013
Hotel marketing strategies in turbulent times: Path analysis of strategic decisions
Fulltext Access 6 Pages 2013
Effects of team cognition and constraint on new product ideation
Fulltext Access 6 Pages 2013
Volatility expectations and the reaction to analyst recommendations
Fulltext Access 6 Pages 2013
Problems with formative and higher-order reflective variables
Fulltext Access 6 Pages 2013
Contract research today: Where do we stand?
Fulltext Access 6 Pages 2013
Permission email messages significantly increase gambler retention
Fulltext Access 6 Pages 2013
The effects of mentoring on salesperson commitment
Fulltext Access 7 Pages 2013
Bringing meaning to the sales job: The effect of ethical climate and customer demandingness
Fulltext Access 7 Pages 2013
Comparing methods to separate treatment from self-selection effects in an online banking setting
Fulltext Access 7 Pages 2013
Impacts of personality, emotional intelligence and adaptiveness on service performance of casino hosts: A hierarchical approach
Fulltext Access 7 Pages 2013
Measuring mediating factors in the use of interpersonal sensitivity in organizations
Fulltext Access 7 Pages 2013
Service quality of frontline employees: A profile deviation analysis
Fulltext Access 7 Pages 2013
A Bayesian network approach to examining key success factors of mobile games
Fulltext Access 7 Pages 2013
Discovering interest groups for marketing in virtual communities: An integrated approach
Fulltext Access 7 Pages 2013
Stimuli-organism-response framework: A meta-analytic review in the store environment
Fulltext Access 7 Pages 2013
Business cycle and asset valuation in the gaming industry
Fulltext Access 7 Pages 2013
Religiosity and generational effects on gambling: Support for and opposition to introducing casino gambling in a non-gambling tourist entertainment environment
Fulltext Access 7 Pages 2013
Forgetting the anxiety: Gamblers' reactions to outcome uncertainty
Fulltext Access 7 Pages 2013
Self-medication and pleasure seeking as dichotomous motivations underlying behavioral disorders
Fulltext Access 7 Pages 2013
Gamblers' habit
Fulltext Access 7 Pages 2013
Changing the stakes: A content analysis of Internet gambling advertising in TV poker programs between 2006 and 2010
Fulltext Access 7 Pages 2013
Workplace risk and protective factors for gambling problems among gambling industry employees
Fulltext Access 7 Pages 2013
Public diplomacy meets social media: A study of the U.S. Embassy's blogs and micro-blogs
Fulltext Access 7 Pages 2013
Doing well by doing good: A quantitative investigation of the litter effect
Fulltext Access 7 Pages 2013
To influence or not to influence: External reference price strategies in pay-what-you-want pricing
Fulltext Access 7 Pages 2013
Effects of cognitive age, dispositional time perceptions, and time view manipulations on product attribute evaluations
Fulltext Access 7 Pages 2013
The Moderating Effect of the Boundary Spanning Role on Perceived Supervisory Support: A Meta-Analytic Review
Fulltext Access 7 Pages 2013
Regulatory fit effects of gender and marketing message content
Fulltext Access 7 Pages 2013
Not all financial speculation is treated equally: Laypeople's moral judgments about speculative short selling
Fulltext Access 8 Pages 2013
Engagement across three social media platforms: An exploratory study of a cause-related PR campaign
Fulltext Access 8 Pages 2013
Modeling mental market share
Fulltext Access 8 Pages 2013
Rebuilding community corporate brands: A total stakeholder involvement approach
Fulltext Access 8 Pages 2013
Successful prevention may not be enough: A case study of how managing a threat triggers a threat
Fulltext Access 8 Pages 2013
Mechanisms for stakeholder integration: Bringing virtual stakeholder dialogue into organizations
Fulltext Access 8 Pages 2013
Public relations aspects of brand attitudes and customer activity
Fulltext Access 8 Pages 2013
Competition in business networks
Fulltext Access 8 Pages 2013
How U.S. state tourism offices use online newsrooms and social media in media relations
Fulltext Access 8 Pages 2013
Corporate and social performance links in the gaming industry
Fulltext Access 8 Pages 2013
Integrating strategic thinking and simulation in marketing strategy: Seeing the whole system
Fulltext Access 8 Pages 2013
Initial relationship development in new business ventures
Fulltext Access 8 Pages 2013
Examining the relationship between poker and the gaming volumes of Las Vegas hotel casinos
Fulltext Access 8 Pages 2013
Is there psychological pressure in competitive environments?
Fulltext Access 8 Pages 2013
Defining who you are not: The roles of moral dirtiness and occupational and organizational disidentification in affecting casino employee turnover intention
Fulltext Access 8 Pages 2013
Institutional ownership and technological relatedness: A test of endogeneity
Fulltext Access 8 Pages 2013
Technological opportunism and firm performance: Moderating contexts
Fulltext Access 8 Pages 2013
Designing research with in-built differentiated replication
Fulltext Access 8 Pages 2013
The moderating role of socio-semantic networks on online buzz diffusion
Fulltext Access 8 Pages 2013
Leaders perceived as distant and close. Some implications for psychological theory on leadership
Fulltext Access 8 Pages 2013
The integrated mobile advertising model: The effects of technology- and emotion-based evaluations
Fulltext Access 8 Pages 2013
Separating the confident from the correct: Leveraging member knowledge in groups to improve decision making and performance
Fulltext Access 8 Pages 2013
Emergence of business markets - A critical realist foundation
Fulltext Access 8 Pages 2013
Brand communities embedded in social networks
Fulltext Access 8 Pages 2013
Experimental analysis of consumer channel-mix use
Fulltext Access 8 Pages 2013
To be engaged or not to be engaged: The antecedents and consequences of service employee engagement
Fulltext Access 8 Pages 2013
Emotional labor's impact in a retail environment
Fulltext Access 8 Pages 2013
Customer churn prediction in the online gambling industry: The beneficial effect of ensemble learning
Fulltext Access 8 Pages 2013
Consumer-defined sustainably-oriented firms and factors influencing adoption
Fulltext Access 8 Pages 2013
Born with a silver spoon of legitimacy but struggling for identity? The paradox of emerging spin-offs in a new sector
Fulltext Access 8 Pages 2013
Investigating the accuracy of self-reports of brand usage behavior
Fulltext Access 9 Pages 2013
Endorser age and stereotypes: Consequences on brand age
Fulltext Access 9 Pages 2013
When in Rome, be(come) a Roman? An actor focus on identities in networks
Fulltext Access 9 Pages 2013
Improper use of endogenous formative variables
Fulltext Access 9 Pages 2013
Causal Social Mechanisms; from the what to the why
Fulltext Access 9 Pages 2013
Strategizing as networking for new ventures
Fulltext Access 9 Pages 2013
Assessing and strengthening internal alignment of new marketing units: An interpretative tool
Fulltext Access 9 Pages 2013
The transition from products to solutions: External business model fit and dynamics
Fulltext Access 9 Pages 2013
Social legitimacy versus distinctiveness: Mapping the place of consumers in the mental representations of managers in an institutionalized environment
Fulltext Access 9 Pages 2013
Underweighting rare events in experience based decisions: Beyond sample error
Fulltext Access 9 Pages 2013
Divided we stand: Defying hegemony in global public relations theory and practice?
Fulltext Access 9 Pages 2013
Creating a model to measure relationships: U.S. Army strategic communication
Fulltext Access 9 Pages 2013
Power motivates interpersonal connection following social exclusion
Fulltext Access 9 Pages 2013
Founders' experiences for startups' fast break-even
Fulltext Access 9 Pages 2013
Importance of spatial proximity between venture capital investors and investees in Germany
Fulltext Access 9 Pages 2013
“Translating” between survey answer formats
Fulltext Access 9 Pages 2013
Generalizing spillover effects of goods and service brand extensions: A meta-analysis approach
Fulltext Access 9 Pages 2013
Sponsorship and shareholder value: A re-examination and extension
Fulltext Access 9 Pages 2013
Realizing the value of extensive replication: A theoretically robust portrayal of double jeopardy
Fulltext Access 9 Pages 2013
Do key account managers focus too much on commercial performance? A cognitive mapping application
Fulltext Access 9 Pages 2013
Transformational leadership and R&D workers' multiple commitments: Do justice and span of control matter?
Fulltext Access 10 Pages 2013
Cultural distance and the choice between wholly owned subsidiaries and joint ventures
Fulltext Access 10 Pages 2013
Using mixed methods designs in the Journal of Business Research, 1990-2010
Fulltext Access 10 Pages 2013
Managing the co-created brand: Value and cultural complementarity in online and offline multi‐stakeholder ecosystems
Fulltext Access 10 Pages 2013
Third-party sanctioning and compensation behavior: Findings from the ultimatum game
Fulltext Access 10 Pages 2013
Discounts and consumer search behavior: The role of framing
Fulltext Access 10 Pages 2013
The indirect effects of tipping policies on patronage intentions through perceived expensiveness, fairness, and quality
Fulltext Access 10 Pages 2013
Social capital and equilibrium selection in Stag Hunt games
Fulltext Access 10 Pages 2013
Using an exogenous mechanism to examine efficient probabilistic punishment
Fulltext Access 10 Pages 2013
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