Interaction, extraction and analyses of consumer reviews: A novel e-billboard system

With the growth of Internet and electronic devices, the position of multimedia advertisement is getting more and more important. Our research aimed to combine this new technology with a web page to design a novel interactive e-billboard system which can collect consumer emotions. We developed an interactive e-billboard based on Kinect motion sensing camera. The system provides a friendly user interface for users and improves the exposure rate and quality of advertisement with a two-way interactive communication. The back-end system captures consumer emotions actively. The data collected will be used as a reference for the follow-up marketing strategy analysis.