Exploring associations between micro-level models of innovation diffusion and emerging macro-level adoption patterns

► We develop a microscopic model of processes influencing individual adoption behavior. ► Micro-level simulations match closely adoption curves predicted by the Bass model. ► Bass parameters for many actual adoptions can be induced by the microscopic model. ► We established linkages between micro-level parameters and innovation takeoff time. ► We illustrate use of the micro-model to assess outcomes of marketing interventions.