کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
379884 | 659516 | 2010 | 8 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Understanding consumer acceptance of mobile payment services: An empirical analysis
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کلمات کلیدی
EQSConsumer MobilityPerceived ease of use - درک سهولت استفادهPerceived risk - ریسک ادراکیPerceived usefulness - سودآوری درک شدهIntention to use - قصد استفاده ازTechnology acceptance model (TAM) - مدل پذیرش فناوری (TAM)Structural equation modeling - مدلسازی معادلات ساختاریSubjective norm - هنجار ذهنیMobile payment - پرداخت تلفن همراه
موضوعات مرتبط
مهندسی و علوم پایه
مهندسی کامپیوتر
هوش مصنوعی
پیش نمایش صفحه اول مقاله
چکیده انگلیسی
Mobile technology has become increasingly common in today’s everyday life. However, mobile payment is surprisingly not among the frequently used mobile services, although technologically advanced solutions exist. Apparently, there is still a lack of acceptance of mobile payment services among consumers. The conceptual model developed and tested in this research thus focuses on factors determining consumers’ acceptance of mobile payment services. The empirical results show particularly strong support for the effects of compatibility, individual mobility, and subjective norm. Our study offers several implications for managers in regards to marketing mobile payment solutions to increase consumers’ intention to use these services.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Electronic Commerce Research and Applications - Volume 9, Issue 3, May–June 2010, Pages 209–216
Journal: Electronic Commerce Research and Applications - Volume 9, Issue 3, May–June 2010, Pages 209–216
نویسندگان
Paul Gerhardt Schierz, Oliver Schilke, Bernd W. Wirtz,