Method and application of ocean environmental awareness measurement: Lessons learnt from university students of China

• Ocean environmental awareness is key for sustainable ocean and coastal development.
• A designed questionnaire provides a measurement of ocean environmental awareness.
• Impact factors of ocean environmental awareness were analyzed.
• It is urgent to improve university students’ ocean environmental awareness in China.

Different studies have proved that enhancing public Ocean Environmental Awareness (OEA) will lead to increased public support for ocean environmental protection. Our study develops a questionnaire to investigate current levels of students’ OEA from three aspects including ocean environmental concerns, ocean environment knowledge and willingness to participate in ocean related activities. This questionnaire was applied to students from Xiamen University to understand the OEA of university students in China, of which there are few studies. Using data gathered from a random purposive sample, the OEA level of students in Xiamen University was investigated and then the influencing factors (education, geographical situation, age and gender etc.) were further analyzed. Findings suggest that most students are concerned about the ocean environment but their knowledge is not enough that makes the willingness to participate in ocean related actions limited as well. The results show there is an urgent need to improve students’ OEA.