Motivational indicators of protective behaviour in response to urban water shortage threat

• This study looks at the contribution of motivational factors in adaptive intentions.
• Protection motivation variables explained 43% of variance in protective behaviour.
• Response efficacy was most important contributor to explaining adaptive intentions.
• Threat and response costs were important factors predicting intentions to adopt decentralised systems.
• Need more public education on adaptive protective measures for water stress.

SummaryThe present study examined the role of protection motivation variables in predicting rainwater tank adoption among urban householders. A regression analysis found that subjective knowledge, threat appraisal, response efficacy, response costs, subjective norms and social norms significantly predicted adaptive behavioural intentions (F(6, 399) = 50.769, p < .001, Cohen’s f2 = .763). The model accounted for 43% of the variance in intentions to install a rainwater tank as a protective measure against future water shortages. Results further indicated that several variables uniquely contributed to the prediction of rainwater tank adoption (listed in order of relative contribution: response efficacy, threat appraisal, response costs, subjective knowledge and subjective norms). This suggests that people who perceive there is a real water shortage threat, and believe that rainwater tanks are effective in relieving the threat and require minimal or manageable effort to obtain, are more likely to install a tank on their property as a protective measure. Implications of these results are discussed from a research and policy perspective. Recommendations for future motivational research in the area of urban decentralised system acceptance and adoption are presented.