کد مقاله کد نشریه سال انتشار مقاله انگلیسی ترجمه فارسی نسخه تمام متن
466909 1364775 2017 10 صفحه PDF ندارد دانلود کنید
عنوان انگلیسی مقاله
E-business technologies for xRM: Exploring the readiness of public broadcasters
ترجمه فارسی عنوان
تکنولوژی های کسب و کار الکترونیکی برای XRM: بررسی آمادگی رسانه های عمومی
کلمات کلیدی
مدیریت روابط؛ پخش خدمات عمومی؛ رسانه الکترونیکی؛ فن آوری های جدید کسب و کار الکترونیکی
موضوعات مرتبط
مهندسی و علوم پایه مهندسی کامپیوتر شبکه های کامپیوتری و ارتباطات
چکیده انگلیسی


• We examine stakeholder relationship management (xRM) of public service broadcasters.
• The readiness and expected benefits of xRM implementation are studied.
• Focus is on xRM channels: web portal, social media, interactive TV.
• Results show a huge potential for improvement of public broadcaster’s xRM.

This paper examines the possibilities of enhancing relationship management between public service broadcasters and their stakeholders by harnessing the potential of newest e-business technologies and concepts, such as: social media, digital and interactive TV, and mobile computing. In order to facilitate adoption of relationship management strategy, a framework for leveraging relationship management is proposed. Evaluation was performed within the e-business system of a public broadcaster. This empirical study explored the readiness and expected benefits of relationship management implementation. The research results have indicated that a public broadcaster could achieve a higher level of social responsibility, improve business sustainability, and empower communication and collaboration with all the stakeholders by using emerging technologies for relationship management activities.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Telematics and Informatics - Volume 34, Issue 1, February 2017, Pages 20–29
نویسندگان
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