کد مقاله کد نشریه سال انتشار مقاله انگلیسی ترجمه فارسی نسخه تمام متن
466920 1364775 2017 13 صفحه PDF سفارش دهید دانلود کنید
عنوان انگلیسی مقاله ISI
Factors influencing intention to donate via social network site (SNS): From Asian’s perspective
ترجمه فارسی عنوان
عوامل موثر بر قصد اهدا از طریق سایت شبکه اجتماعی (SNS): از دیدگاه آسیا
کلمات کلیدی
خیریه. کمک مالی آنلاین. قصد اهدا؛ اینترنت؛ سایت شبکه اجتماعی
موضوعات مرتبط
مهندسی و علوم پایه مهندسی کامپیوتر شبکه های کامپیوتری و ارتباطات
چکیده انگلیسی


• Examines factors influencing the general attitude and intention to donate via SNS.
• Explores the mediation effect of general attitude towards online donation.
• Internet technology features influence general attitude towards online donation.
• General attitude positively influences the intention to donate via SNS.
• The full mediation effect of general attitude towards online donation was found.

This study examined whether external factors, which are charity project, charity organization, Internet technology features and social network site (SNS) features influence people’s general attitude towards online donation and their intention to donate via SNS. An online survey was conducted based on the framework of factors influencing the intention to donate via SNS that was adapted from the literature review. Data from 258 respondents were used for analysis. Structural equation modelling was used to test the research model and hypotheses. The results indicated that the Internet technology features factor significantly contributes in influencing people’s general attitude towards online donation, and general attitude positively influences people’s intention to donate via SNSs. The full mediation effect of the general attitude towards online donation on the relationship between Internet technology features and intention to donate via SNS was found. However, charity project, charity organization, and SNS features were not significant factors in influencing people’s intention to donate via SNSs. The sample was limited to some Asian countries (preliminary Malaysia and South Korea). Thus, the results cannot be generalized to other countries. The findings suggest that non-profit organizations should focus on how to deal with the Internet issues, especially pertaining to security and privacy. Therefore, a mechanism for gaining donors’ trust to use the Internet, particularly in doing online transaction must be considered.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Telematics and Informatics - Volume 34, Issue 1, February 2017, Pages 164–176
نویسندگان
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