Let me take a selfie: Exploring the psychological effects of posting and viewing selfies and groupies on social media

Taking selfies and groupies and sharing them to social media has become a popular online activity. This study aimed to examine the psychological effects of posting and viewing selfies and groupies on social media by conducting a survey (N = 275). Results indicated frequent selfie viewing behavior led to decreased self-esteem whereas frequent groupie viewing behavior led to increased self-esteem. Frequent selfie viewing behavior led to decreased life satisfaction while frequent groupie viewing behavior resulted in increased life satisfaction. However, neither selfie nor groupie posting behavior was associated with self-esteem or life satisfaction. In addition, individuals high in need for popularity were more likely to be affected by selfie viewing behavior in terms of life satisfaction and self-esteem compared with individuals low in need for popularity.