Cause-brand alliances: does the cause help the brand or does the brand help the cause? Fulltext Access 7 Pages 2005
Controlled infection! Spreading the brand message through viral marketing Fulltext Access 7 Pages 2005
Threats to international operations: dealing with political risk at the firm level Fulltext Access 7 Pages 2005
A procedure for eliminating additive bias from cross-cultural survey data Fulltext Access 7 Pages 2005
Exploring cross-cultural ambivalence: a netnography of intercultural wedding message boards Fulltext Access 7 Pages 2005
Is collectivism a liability? The impact of culture on organizational trust and customer orientation: a seven-nation study Fulltext Access 7 Pages 2005
Relationship outcomes of perceived ethical sales behavior: the customer's perspective Fulltext Access 7 Pages 2005
An empirical investigation of Web site characteristics, consumer emotional states and on-line shopping behaviors Fulltext Access 7 Pages 2005
Conceptual estimating tool for technology-driven projects: exploring parametric estimating technique Fulltext Access 7 Pages 2005
Manufacturing management programs: are developing economies bridging the strategic gap? Fulltext Access 7 Pages 2005
Children involvement in entrepreneurship in rural communities: an attitudinal analysis Fulltext Access 7 Pages 2005
Suggested repositioning of defence R&D within the French system of innovation Fulltext Access 7 Pages 2005
A passion for pets: An interview with Philip L. Francis, Chairperson and CEO of PETsMART, Inc. Fulltext Access 7 Pages 2005
Face-to-face communication: Is it really necessary in a digitizing world? Fulltext Access 7 Pages 2005
Slowing the adoption and diffusion process to enhance brand repositioning: The consumer driven repositioning of Dunlop Volley Fulltext Access 7 Pages 2005
A new approach to quantitative assessment of reliability of passive systems Fulltext Access 7 Pages 2005
Research on social networks and the organization of research and development: an introductory essay Fulltext Access 7 Pages 2005
Contacting participants for follow-up: how much effort is required to retain participants in longitudinal studies? Fulltext Access 7 Pages 2005
The dynamics of voter behavior and influence processes in electoral markets: a consumer behavior perspective Fulltext Access 8 Pages 2005
Perceived retail crowding and shopping satisfaction: the role of shopping values Fulltext Access 8 Pages 2005
Researching cultural metaphors in action: metaphors of computing technology in contemporary U.S. life Fulltext Access 8 Pages 2005
Measuring business-to-business professional service quality and its consequences Fulltext Access 8 Pages 2005
Newsgroup participants as opinion leaders and seekers in online and offline communication environments Fulltext Access 8 Pages 2005
Prospective respondent integrity behavior in replying to direct mail questionnaires: a contributor in overestimating nonresponse rates Fulltext Access 8 Pages 2005
Entrepreneurial firms in the context of China's transition economy: an integrative framework and empirical examination Fulltext Access 8 Pages 2005
Information-processing demands and the multinational enterprise: a comparison of foreign and domestic earnings estimates Fulltext Access 8 Pages 2005
The response of real estate investment trust returns to macroeconomic shocks Fulltext Access 8 Pages 2005
Enhancing or disrupting guilt: the role of ad credibility and perceived manipulative intent Fulltext Access 8 Pages 2005
Patents for genetic inventions: a tool to promote technological advance or a limitation for upstream inventions? Fulltext Access 8 Pages 2005
Conditions and benefits of applying decision technological solutions as a tool to curb corruption within the procurement process: The case of Hungary Fulltext Access 8 Pages 2005
Minority response to ethnically similar models in advertisements: an application of accommodation theory Fulltext Access 8 Pages 2005
Investigating large-scale sponsorship relationships as co-marketing alliances Fulltext Access 8 Pages 2005
The under-reported impact of age discrimination and its threat to business vitality Fulltext Access 8 Pages 2005
An exploratory investigation of the relative importance of cultural similarity and personal fit in the selection and performance of expatriates Fulltext Access 8 Pages 2005
Are laterborns more innovative and nonconforming consumers than firstborns? A Darwinian perspective Fulltext Access 8 Pages 2005
Benchmarking of electricity networks: Practical problems with its use for regulation Fulltext Access 8 Pages 2005
Relationships among geographic dispersion, team processes, and effectiveness in software development work teams Fulltext Access 8 Pages 2005
Mall atmospherics: the interaction effects of the mall environment on shopping behavior Fulltext Access 8 Pages 2005
Progress and promise: the last decade of international marketing research Fulltext Access 8 Pages 2005
The role of efficiency estimates in UK regulatory price reviews: The case of rail Fulltext Access 8 Pages 2005
A conceptual and empirical comparison of three market orientation scales Fulltext Access 8 Pages 2005
On the sociocognitive dynamics between categories and product models in mature markets Fulltext Access 8 Pages 2005
Incentivising operational performance on the UK rail infrastructure since 1996 Fulltext Access 8 Pages 2005
Does the “management approach” contribute to segment reporting transparency? Fulltext Access 8 Pages 2005