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Marketing Research Articles

Removing the fuzziness from the fuzzy front-end of service innovations through customer interactions
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Software piracy among IT professionals in organizations
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The Influence of Culture on Retail Sales Promotion Use in Chinese Supermarkets
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Consumer Perceived Importance of Channel Authorization: A Post Hoc Segmentation Approach to Dealing with Gray Markets
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Exporter–importer relationship quality: The inhibiting role of uncertainty, distance, and conflict
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Resource–performance relationships in industrial export ventures: The role of resource inimitability and substitutability
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Building competences for new customer value creation: An exploratory study
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Demand chain alignment competence — delivering value through product life cycle management
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Gathering and applying evidence of the impact of UK university libraries on student learning and research: A facilitated action research approach
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Enhancing employee tendencies to share knowledge—Case studies of nine companies in Taiwan
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New product development process and time-to-market in the generic pharmaceutical industry
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Developing integrated solutions: The importance of relationships within the network
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The evolution of corporate web presence: A longitudinal study of large American companies
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An institutional analysis of the new product development process of small and medium enterprises (SMEs) in China, Hong Kong and Taiwan
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Building marketing strategies for state-owned enterprises against private ones based on the perspectives of customer satisfaction and service quality
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Integrated Versus Core-Periphery Structures in Regional Biotechnology Networks
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Channel coordination and transaction cost: A game-theoretic analysis
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Consumer perceptions of risk and uncertainty and the implications for behaviour towards innovative retail services: The case of Internet Banking
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Competitive strategies in retailing—an investigation of the applicability of Porter's framework for food retailers
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A consumer-based method for retailer equity measurement: Results of an empirical study
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The influence of familiarity and usability on loyalty to online journalistic services: The role of user experience
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Environmental factors and work performance of project managers in the construction industry
Fulltext Access 14 Pages 2006
Beyond the organisation: The design and management of E-mentoring systems
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Problems in measuring effectiveness in software process improvement: A longitudinal study of organizational change at Danske Data
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The role of personal relationships in inter-firm alliances: Benefits, dysfunctions, and some suggestions
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Are foreign banks sure winners in post-WTO China?
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Information technology and learning: Their relationship and impact on organisational performance in small businesses
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Shopping for Buyers of Product Development Expertise:: How Video Games Developers Stay Ahead
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Challenges in the adoption of E-Commerce technologies in India: The role of organizational factors
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Stakeholder Mismanagement and Corporate Social Responsibility Crises
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Factors facilitating and impeding the development of export market-oriented behavior: A study of Hong Kong manufacturing exporters
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Consumer decision-making styles and mall shopping behavior: Building theory using exploratory data analysis and the comparative method
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From Value Chain to Value Network:
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Representing markets: The shaping of fashion trends by French and Italian fabric companies
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Profiling consumers: A study of Qatari consumers’ shopping motivations
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Creating and consuming experiences in retail store environments: Comparing retailer and consumer perspectives
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The emotional power of place: The fall and rise of dominance in retail research
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Evaluating the importance and performance of the human resources function: An examination of a medium sized Scottish retailer
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Consumer perceptions of corporate social responsibility in town shopping centres and their influence on shopping evaluations
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The contingent value of marketing strategy innovativeness for product development performance in Chinese new technology ventures
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Do the best new product development practices of US companies matter in Hong Kong?
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Emotions, trust and relationship development in business relationships: A conceptual model for buyer–seller dyads
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Motives for establishing shared service centers in public administrations
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Relationship equity and switching behavior in the adoption of new telecommunication services
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Use of supplier-customer relationships by SMEs to enter foreign markets
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Interaction capability development of smaller suppliers in relationships with larger customers
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The impact of regulatory quality on intra-foreign direct investment flows in the ASEAN markets
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Service Satisfiers and Dissatisfiers Among Malaysian Consumers
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E-Commerce in China: The case of travel
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A framework for business continuity management
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Valuing future life and future lives: A framework for understanding discounting
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Does it pay to be a sexist? The relationship between modern sexism and career outcomes
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Relationships between climate, process, and performance in continuous quality improvement groups
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Mentor and protégé predictors and outcomes of mentoring in a formal mentoring program
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Contractibility and ownership redirection in franchising: A property rights view
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Opportunities for active stock-out management in online stores: The impact of the stock-out policy on online stock-out reactions
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When a few minutes sound like a lifetime: Does atmospheric music expand or contract perceived time?
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Consumer normalcy: Understanding the value of shopping through narratives of consumers with visual impairments
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Assessing the relationships between e-tail success and product and Web site factors
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Improving the diagnosis and prediction of customer churn: A heterogeneous hazard modeling approach
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Children’s understanding of market forces
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Does the framing of investment portfolios influence risk-taking behavior? Some experimental results
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Indicators of personal financial debt using a multi-disciplinary behavioral model
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Performance of domestic and foreign-invested enterprises in China
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The Effect of Corporate Social Responsibility (CSR) Activities on Companies With Bad Reputations
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Voices Unheard: The Psychology of Consumption in Poverty and Development
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Using context effects to increase a leader's advantage: What set of alternatives should be included in the comparison set?
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Virtual Bass Model and the left-hand data-truncation bias in diffusion of innovation studies
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Brand equity in the European fruit and vegetable sector: A transaction cost approach
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The impact of individual and managerial factors on salespeople's contribution to marketing intelligence activities
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Career development in organizations and beyond: Balancing traditional and contemporary viewpoints
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Innovations in job analysis: Development and application of metrics to analyze job data
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Ontology management for large-scale enterprise systems
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The fundamental reasons of e-consumers’ loyalty to an online store
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Improved PFI/PPP service outcomes through the integration of Alliance principles
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Entrepreneurs and evolutionary biology: The relationship between testosterone and new venture creation
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Cultural awareness in knowledge transfer to China—The role of guanxi and mianzi
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A multiple constituency approach to IJV performance measurement
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The drivers of evolution/upgrading in Mexico's maquiladoras: How important is subsidiary initiative?
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Individual pay for performance and commitment HR practices in South Korea
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Stephen Hymer and the externalization of production
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Hymer's analysis of the multinational organization: Power retention and the demise of the federative MNE
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Global Marketing Teams:
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Creating a Community of Leaders
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An Overlooked Dimension Of Diversity:
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Being the Bearer of Bad News:
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Understanding and Managing Workplace Aggression
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Individualism–collectivism and group creativity
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Special random numbers: Beyond the illusion of control
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Relationships between organizational justice, identification with organization and work unit, and group-related outcomes
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Distributed leadership in teams: The network of leadership perceptions and team performance
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Achievement and avoidance motivational orientations in the domain of mentoring
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Action–state orientation and the theory of planned behavior: A study of job search in China
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Blurring boundaries: Correlates of integration and segmentation between work and nonwork
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The relationship between multiple commitments and organizational citizenship behavior in Arab and Jewish culture
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The gendered nature of career related learning experiences: A social cognitive career theory perspective
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Adherence to RIASEC structure in relation to career exploration and parenting style: Longitudinal and idiothetic considerations
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The role of self-efficacy in performing emotion work
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Predicting management career success from assessment center data: A longitudinal study
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A relationship-management assessment tool: Questioning, identifying, and prioritizing critical aspects of customer relationships
Fulltext Access 15 Pages 2006
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