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Daneshyari Marketing Journas Latest Articles

Marketing Research Articles

Competencies: Alternative frameworks for competitive advantage
Fulltext Access 11 Pages 2006
Anxiety of dependency in international joint ventures? An empirical study of drivers and consequences of relationship insecurity
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Regional Sales of Multinationals in the World Cosmetics Industry
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Valuing Announcement Options
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Value Creation through Service Offers
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Outsourced Services and ‘Imbalanced’ Supply Markets
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Implications for Including Shared Strategic Control in Multi-party Relationship Models
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From Babes and Sucklings:: Management Consultants and Novice Clients
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HRM Practices in the Video Game Industry:: Industry or Country Contingent?
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Designing and executing memorable service experiences: Lights, camera, experiment, integrate, action!
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Y2K all over again: How groupthink permeates IS and compromises security
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Supplier and customer exchange in international industrial markets: An integrative perspective
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The innovation blueprint
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Aligning employees through “line of sight”
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Tacit meaning in disguise: Hidden metaphors in new product development and market making
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The relationship of ethnic identity, career decision-making self-efficacy and outcome expectations among Latino/a high school students
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A quantitative review of the relationship between person–organization fit and behavioral outcomes
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The evolution of the boundaryless career concept: Examining physical and psychological mobility
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The effect of sales promotion on post-promotion brand preference: A meta-analysis
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Paying before consuming: Examining the robustness of consumers’ preference for prepayment
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Multi-channel service retailing: The effects of channel performance satisfaction on behavioral intentions
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The ABC's of ACB: Unveiling a clear and present danger in the sales force
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Training retail sales personnel in transition economies: Applying a model of customer-oriented communication
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Job motivation and satisfaction: Unpacking the key factors for charity shop managers
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Strategic human resource management in department stores: An historical perspective
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An approach to sustainable ‘fashion’ e-retail: A five-stage evolutionary strategy for ‘Clicks-and-Mortar’ and ‘Pure-Play’ enterprises
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Characterisation and comparison of gender-specific utility functions of shopping duration episodes
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New product announcements as market signals: A content analysis in the DRAM chip industry
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Matter over mind: When specific asset investment affects calculative trust in supply chain partnership
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Driving-market or market-driven? A case study analysis of the new product development practices of Chinese business-to-business firms
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Antecedents and consequences of the strategic orientations in new product development: The case of Chinese manufacturers
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Selecting a delay analysis method in resolving construction claims
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A knowledge-enabled procedure for customer relationship management
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Global purchasing strategy: Conceptualization and measurement
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Networks in a protected business context: Licenses as restraints and facilitators
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Value innovation in business markets: Breaking the industry recipe
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Systems sales as a competitive response to the Asian challenge: Case of a global ship power supplier
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Changes in sponsorship value: Competencies and capabilities of successful sponsorship relationships
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How to distinguish innovative suppliers? Identifying innovative suppliers as new task for purchasing
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Successful and sustainable business partnerships: How to select the right partners
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Global alliance networks: A comparison of biotech SMEs in Sweden and Australia
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The effect of shipping fees on customer acquisition, customer retention, and purchase quantities
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Focusing on business projects as an area for future research: An exploratory discussion of four different perspectives
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Key points of contention in framing assumptions for risk and uncertainty management
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An empirical study of Web browsing behaviour: Towards an effective Website design
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ubiES: Applying ubiquitous computing technologies to an expert system for context-aware proactive services
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The extent of team integration within construction projects
Fulltext Access 11 Pages 2006
Unit-price-based model for evaluating competitive bids
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Managing creative projects: An empirical synthesis of activities
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Top management team compensation in high-growth technology ventures
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Small entrepreneurial ventures culture, change and the impact on HRM: A critical review
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Human resource management in smaller firms: A contradiction in terms?
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Outsourcing — The benefits and the risks
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Competition in local-service sectors
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Exploring product and service innovation similarities and differences
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Experimental design on the front lines of marketing: Testing new ideas to increase direct mail sales
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Explicit and implicit catalysts of consumer resistance: The effects of animosity, cultural salience and country-of-origin on subsequent choice
Fulltext Access 11 Pages 2006
To Be or Not Be? The Influence of Dissociative Reference Groups on Consumer Preferences
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Explicit Persuasive Intent and Its Impact on Success at Persuasion—The Determining Roles of Attractiveness and Likeableness
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Effects of Parent-Extension Similarity and Self Regulatory Focus on Evaluations of Brand Extensions
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Promotions Spontaneously Induce a Positive Evaluative Response
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The Reduced and Enhanced Impact of Shared Features on Individual Brand Evaluations
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1=2: When a Singular Experience Leads to Dissociated Evaluations
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Repeated choosing increases susceptibility to affective product features
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Profiling the reference price consumer
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The mechanism of trust and distrust formation and their relational outcomes
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When Brand Attitudes Affect the Customer Satisfaction-Loyalty Relation: The Moderating Role of Product Involvement
Fulltext Access 11 Pages 2006
Asymmetric effects of dynamic usage behavior on duration in subscription-based online service
Fulltext Access 11 Pages 2006
A field experiment to assess the interruption effect of pop-up promotions
Fulltext Access 11 Pages 2006
Retailer promotion planning: Improving forecast accuracy and interpretability
Fulltext Access 11 Pages 2006
Fundamental uncertainties in projects and the scope of project management
Fulltext Access 12 Pages 2006
Exploring the role of formal bodies of knowledge in defining a profession – The case of project management
Fulltext Access 12 Pages 2006
Relationship learning at trade shows: Its antecedents and consequences
Fulltext Access 12 Pages 2006
Formal governance mechanisms, relational governance mechanisms, and transaction-specific investments in supplier–manufacturer relationships
Fulltext Access 12 Pages 2006
Identifying intraorganisational and interorganisational alliance conflicts—A longitudinal study of an alliance pilot project in the high technology industry
Fulltext Access 12 Pages 2006
Using daily store-level data to understand price promotion effects in a semiparametric regression model
Fulltext Access 12 Pages 2006
Rethinking Project Management: Researching the actuality of projects
Fulltext Access 12 Pages 2006
Outdoor advertising for business markets
Fulltext Access 12 Pages 2006
From projectification to programmification
Fulltext Access 12 Pages 2006
Directions for future research in project management: The main findings of a UK government-funded research network
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An exploratory study of motives for Mexican nationals to shop in the US: More than meets the eye
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Macro-level change and micro level effects: A twenty-year perspective on changing grocery shopping behaviour in Britain
Fulltext Access 12 Pages 2006
The effect of consumer's psychographic variables upon deal-proneness
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Conceptualization and measurement of relationship quality: Linking relationship quality to actual sales and recommendation intention
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Leader–member exchange in teams: An examination of the interaction between relationship differentiation and mean LMX in explaining team-level outcomes
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Narcissism and emergent leadership in military cadets
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Management reporting incentives and classification credibility: The effects of reporting discretion and reputation
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Preparing industrial suppliers for customer integration
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Efficient indexing technique for XML-based electronic product catalogs
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Business partnering—a driving force for innovation
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Role of competences in creating customer value: A value-creation logic approach
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Towards a holistic analysis of mobile payments: A multiple perspectives approach
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The role of market and entrepreneurship orientation and internal control in the new product development activities of Chinese firms
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Key factors in forming an e-marketplace: An empirical analysis
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An investigation into the mediating role of cross-functional coordination on the linkage between organizational norms and SCM performance
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A life cycle evaluation of change in an engineering organization: A case study
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An optimised multiple test framework for project selection in the public sector, with a nuclear waste disposal case-based example
Fulltext Access 12 Pages 2006
Practitioner development: From trained technicians to reflective practitioners
Fulltext Access 12 Pages 2006
Enhancing the business-to-business supply chain: Insights from partitioning the supply-side
Fulltext Access 12 Pages 2006
The impact of information technology on supply chain capabilities and firm performance: A resource-based view
Fulltext Access 12 Pages 2006
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