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Marketing Research Articles

Gross national accumulation
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Does power sharing matter? The role of power and influence in alliance performance
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The Achilles' heel of an enduring relationship: Appropriation of rents between a manufacturer and its foreign distributor
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Leader–member exchange in a Chinese context: Antecedents, the mediating role of psychological empowerment and outcomes
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Institutional ownership and the quality of earnings
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The Impact of Bid Defences in Hostile Acquisitions
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Mission Statement Quality and Financial Performance
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German Human Resource Management:: A Source of Inspiration?
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Putting sport into organizations: The role of the accountant
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Implementing reverse e-auctions: A learning process
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Fail better! Samuel Beckett's secrets of business and branding success
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Does marketing success lead to market success?
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Much more at stake than Gewürztraminer: The U.S. Supreme Court's wine decision
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Strategies to prevent economic recessions from causing business failure
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Structuring deals and governance after the IPO: Entrepreneurs and venture capitalists in high tech start-ups
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Understanding and breaking the rules of business: Toward a systematic four-step process
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Process chain: A new paradigm of collaborative commerce and synchronized supply chain
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Social entrepreneurship research: A source of explanation, prediction, and delight
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A new perspective on the female expatriate experience: The role of host country national categorization
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When I met Hymer: Some personal recollections
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Enhancing the Benefits and Overcoming the Pitfalls of Goal Setting
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From Manager to Executive
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Does industry matter? Examining the role of industry structure and organizational learning in innovation and brand performance
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Innovation, imitation, and new product performance: The case of China
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Classifying relationships across cultures as successful and problematic: Theoretical perspectives and managerial implications
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Services, products, and the institutional structure of production
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Managing customer profitability in a competitive market by continuous data mining
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Marketing competencies and the sources of customer value in business markets
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The role of functional conflict in international buyer–seller relationships: Implications for industrial exporters
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Electronic trading platforms and the cost-effective distribution of open market option (OMO) pension annuities
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Customer-induced uncertainty in predicting organizational design: Empirical evidence challenging the service versus manufacturing dichotomy
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An integrated model of risk and risk-reducing strategies
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Organizational learning, commitment, and joint value creation in interfirm relationships
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Lightning strikes twice: Lessons learned from two food poisoning incidents in Japan
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Antecedents and consequence of Korean and Japanese new product advantage
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The influence of current firm performance on future SME alliance formation intentions: A six-country study
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Upscale image transfer from malls to stores: A self-image congruence explanation
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Are mergers and acquisitions contagious?
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Managing relationships in showery weather: The role of umbrella agreements
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Local linkages and their effects on headquarters' use of process controls
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Emotional exhaustion and organizational deviance: Can the right job and a leader's style make a difference?
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Promoting ethical behavior and organizational citizenship behaviors: The influence of corporate ethical values
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Getting one's own way: An investigation of influence attempts by marketers on nonmarketing members of the firm
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Social processes, patterns and practices and project knowledge management: A theoretical framework and an empirical investigation
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Predicting project performance through neural networks
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Causes of delay in large construction projects
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Critical determinants of project coordination
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Application of the AHP methodology in making a proposal for a public work contract
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Traffic revenue risk management through Annuity Model of PPP road projects in India
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Governance issues in financing of public–private partnership organisations in network infrastructure industries
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Emerging metagovernance as an institutional framework for public private partnership networks in Denmark
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The emergence of PPP Task Forces and their influence on project delivery in Germany
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Management of flexibility in projects
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Project relationships – A model for analyzing interactional uncertainty
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Using narratives to explore other-directed occupational choice and academic success
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Designing project management: A scientific notation and an improved formalism for earned value calculations
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External disturbance control for software project management
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Trends in online media relations: Web-based corporate press rooms in leading international companies
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Dutch public relations practitioners and journalists: Antagonists no more
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Investigating relationships between journalists and public relations practitioners: Working together to set, frame and build the public agenda, 1991–2004
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Value of engagement: Factors influencing how students perceive their community contribution to public relations internships
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Public relations and sport in promotional culture
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Qualified privilege: A defense for the public relations function
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Help or hype: Symbolic or behavioral communication during Hurricane Katrina
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Coorientation theory in international relations: The case of Slovenia and Croatia
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Evaluations of Moderately Typical Products: The Role of Within- Versus Cross-Manufacturer Comparisons
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Offering low price guarantees to improve customer retention
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Adding consumer behavior insights to category management: Improving item placement decisions
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Consumers’ responses to price presentation formats in rebate advertisements
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The role of emotions in the endowment effect
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What you don’t know won’t hurt me: Costly (but quiet) exit in dictator games
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Determinants of willingness to pay in separate and joint evaluations of options: Context matters
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Self-Presentational Effects in the Implicit Association Test
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Individuality or Conformity? The Effect of Independent and Interdependent Self-Concepts on Public Judgments
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Empirical generalizations from brand extension research: How sure are we?
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International abstracts of research in marketing
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The changing nature of work and organizations: Implications for human resource management
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Are the nonprofit organizations suitable to engage in BOT or BLT scheme? A feasible analysis for the relationship of private and nonprofit sectors
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The ‘science’ and ‘practice’ of HRM in small firms
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Web service decomposition: Edge computing architecture for cache-friendly e-commerce applications
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Havana agents for comparison shopping and location-aware advertising in wireless mobile environments
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Development of a tool for selecting mobile shopping site: A customer perspective
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Factors affecting customer needs of geographical accessibility in electronic commerce
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The importance of personal characteristics in franchisee selection
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Profiling consumers of own brands and national brands using human personality
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The influence of retailer reputation on store patronage
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Career development of female managers in retailing: Inhibitors and enablers
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The impact of cultural differences in U.S. business-to-business export marketing channel strategic alliances
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Innovation and new product introductions in emerging markets: Strategic recommendations for the Indian market
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New product development in Asia: An introduction to the special issue
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The effect of supplier's market orientation on manufacturer's trust
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Evolutionary economics and the markets-as-networks approach
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The organizational form of vertical relationships: Dimensions of integration
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Determinants of economic and social satisfaction in manufacturer–distributor relationships
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Implementation of Key Account Management: Who, why, and how?: An exploratory study on the current implementation of Key Account Management programs
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Making the transition to collaborative buyer–seller relationships: An emerging framework
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Global marketing of industrial products: Are interpersonal relationships always critical?
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Measuring HRM effectiveness: Considering multiple stakeholders in a global context
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The meaning of work: The challenge of regaining employee engagement and reducing cynicism
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The effects of government initiatives on the professionalization of occupations
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